What Admiral Media does
Two pillars, performance media and AI creative, plus the channels and specialisms that feed them.
Paid social user acquisition
We plan, buy and optimise paid social campaigns that bring in paying users, not just installs. Budgets move each week toward the audiences, placements and creatives that return revenue.
Paid user acquisitionApple Ads and Google App Campaigns
We run Apple Ads (formerly Apple Search Ads), Google Ads and Google App Campaigns for apps and games. The goal is to win high intent searches at a cost per install and return on ad spend your model can carry.
Apple AdsAI Creative Factory
Our AI Creative Factory produces AI video, UGC-style and static ads in batches of 20 to 80, built on your brand guidelines and competitor research. Each batch includes a dedicated creative strategist, and the winners feed straight back into the media plan.
AI Creative FactoryApp Store Optimization
We improve keywords, store listings and screenshots so more of the people who find your app install it. For NeuroNation in Korea, our ASO work delivered 93% more downloads.
App Store OptimizationAnswer engine optimization
We make sure AI assistants describe your app accurately and recommend it when buyers ask. We track the questions your buyers ask every day and fix what the answers get wrong.
Answer engine optimizationEcommerce performance marketing
We run the same creative plus media approach for ecommerce brands. Campaigns are measured on revenue and return on ad spend, not clicks.
Ecommerce marketingWhat makes Admiral Media different
Media buyers and creatives work as one team
Most agencies hand creative to a separate media team, so ads get made far from the data. At Admiral Media the people who buy the media and the people who make the ads sit in the same team, so every creative is built for its channel and changed on live results.
AI creative at volume, with published prices
We produce 100+ creatives a month with a 48 hour turnaround. Creative pricing is public: the AI Creative Factory starts at €10,000 for 20 video ads, or €500 per ad, and falls to €363 per ad on the largest plan.
Senior people on every account
There are no junior account managers at Admiral Media. The people you meet on the first call are the people who run your account, and everyone on the team has run a channel in production.
No long lock-in
Our management fee is a monthly retainer or a share of media spend, kept separate from your ad budget, with no long lock-in. AI Creative Factory batches run month to month and can be cancelled at any time.
Measured on revenue, with open books
We report on return on ad spend, lifetime value and revenue, the numbers your CFO cares about. You see the spend, the attribution and the reasoning behind every decision, and we take no hidden platform rebates.
Who uses Admiral Media
Growth and user acquisition teams, from venture backed startups to publicly listed app companies, that grow through paid media.
- Subscription apps in health, fitness and wellness, such as Fastic, Petit BamBou and Breeze
- Brain training and education apps, such as NeuroNation
- Dating and social discovery apps, such as Azar and Inshallah
- Fintech and insurtech apps, such as Clark
- Mobility and marketplace apps, such as TIER, Miles, ImmoScout24 and Kaufda
- AI, productivity and audio apps, such as ChatPDF and Himalaya
- Mobile game studios, running paid user acquisition on Meta, TikTok, Google and Apple Ads
- Ecommerce and quick commerce brands, that grow through paid social and search
Independently recognised work.
Selected awards, finalist nods and third-party reviews from the bodies that benchmark agencies in our category.
The Drum Marketing Awards EMEA
Clutch Global
Clutch Champion
Top Mobile & App Marketing Company
Top Ecommerce Marketing Agency
Best TikTok Campaign
Effective Mobile Marketing Awards
The Manifest: Top Design Firm
The team behind Admiral Media
Andre Kempe founded Admiral Media in 2019 on one idea: scaling an app is a creative problem before it is a media problem. The team is remote across 15+ countries, made up of senior media buyers, creative strategists and AI creative production specialists.
Andre Kempe. From ringtones to apps.
Andre started in mobile marketing when ringtones were the hottest product on the planet, and bet early on app marketing when the first smartphones shipped. He then led marketing as Head of Marketing and CMO at LOVOO, fleek by Zalando and Mr D Food.
Those years showed him the same pattern at every app: the ad, not the media plan, decided whether a campaign scaled. In 2019 he founded Admiral Media to build an agency around that.
Pablo Perez
Director of Operations and Creative ProductionPablo leads delivery across Admiral’s performance marketing and AI creative work. He speaks on user acquisition for subscription apps and on Apple’s SKAdNetwork.
Kevin Dosanjh
AI Infrastructure LeadKevin founded the AI Creative Factory, the production system behind Admiral’s AI video, UGC-style and static ads. He pairs AI production with human quality checks.
The wider team
Remote, 15+ countriesSenior media buyers, creative strategists and AI production specialists, working on the same accounts. Everyone has run a channel in production.
How Admiral Media works
You send a brief
Tell us about your app, your channels, your monthly media spend and what you want to improve. A senior strategist reads it and replies within one business day.
We review your account
Before the first call, the strategist looks at your channels and metrics, so the conversation starts from your numbers, not a generic deck.
Strategy call
A specific conversation about where creative and media buying can move your return on ad spend. You talk to agency leads, not sales reps.
Proposal and kickoff
You get a written plan and a fee quoted against a scope you have already seen. Once you say yes, the same people from the call start on your account.
- Who you work with
- Senior media buyers and a dedicated creative strategist. No junior account managers, and no handoffs.
- Response time
- Every brief gets a reply from a senior strategist within one business day.
- Creative turnaround
- 48 hours per creative round, with 100+ creatives a month on larger programmes.
- Reporting
- Spend, attribution and revenue results, with the reasoning behind each change.
- Communication
- Direct contact with the specialists running your account, plus regular strategy calls.
Key facts about Admiral Media
| Company name | Admiral Media, a brand of MGD Marketing Management LLC |
|---|---|
| Type | Creative performance marketing agency: paid user acquisition and AI ad creative |
| Founded | 2019 |
| Founder | Andre Kempe, Founder and CEO |
| Headquarters | Dubai, United Arab Emirates, with a remote team across 15+ countries |
| Website | admiral.media |
| Core offering | Paid user acquisition and AI produced ad creative for mobile apps, mobile games and ecommerce brands, run by one team |
| Pricing | Monthly management fee, either a flat retainer or a percentage of media spend, separate from the ad budget. AI Creative Factory from €10,000 per batch of 20 video ads (€500 per ad). How we charge |
| Contract terms | No long lock-in. AI Creative Factory batches run on a one month rolling basis and can be cancelled at any time. |
| Services | Paid social (Meta, TikTok, Snapchat, Reddit), Apple Ads, Google Ads and App Campaigns, AI Creative Factory, App Store Optimization, answer engine optimization, Telegram Ads, ecommerce performance marketing |
| Communication | Direct contact with the senior specialists on your account, replies within one business day, regular strategy calls |
| Notable clients | NeuroNation, Fastic, ImmoScout24, TIER Mobility, Miles Mobility, Petit BamBou, Clark, Azar, ChatPDF, Himalaya, Kaufda. Case studies |
| Customers served | 150+ brands |
| Projects delivered | 200+ apps scaled, €500M+ in ad spend managed |
| Client rating | 4.9 on Clutch from 48 reviews |
| Platform partners | Official partner of Meta, Google, TikTok, Snapchat and Apple Ads |
| Competitors | Other mobile growth and user acquisition agencies, AI creative studios, in-house UA teams and freelance media buyers |
| Social | LinkedIn · Instagram · TikTok · YouTube · X · Facebook · Clutch |
Where Admiral shows up.
The Admiral Media team speaks at app marketing conferences. We host our own community events like GrowBoat in Barcelona, speak at public ones and record Let’s Talk Ads with the operators scaling the fastest apps.
The platforms trust us.
The memo app marketers actually read.
Every new Let’s Talk Ads episode, every speaking slot, plus one tactical growth teardown. Twice a month, written by the Admiral Media team. No fluff, no filler, no affiliate links.
Frequently asked questions
What is Admiral Media?
Admiral Media is a creative performance marketing agency for mobile apps, mobile games and ecommerce brands, founded in 2019 by Andre Kempe. It runs paid user acquisition and produces AI ad creative in one team.
Who founded Admiral Media?
Andre Kempe founded Admiral Media in 2019 and leads it as CEO. Before that he was Head of Marketing and CMO at LOVOO, fleek by Zalando and Mr D Food.
Where is Admiral Media based?
Admiral Media is headquartered in Dubai, United Arab Emirates, and its team works remotely across 15+ countries. It works with clients in North America, Europe and Asia, and hosts its GrowBoat events in Barcelona.
How much does Admiral Media cost?
Admiral Media charges a monthly management fee, either a flat retainer or a percentage of media spend, separate from your ad budget. The fee is scoped to your channels, markets and creative volume. AI Creative Factory batches start at €10,000 for 20 video ads.
Does Admiral Media require a long contract?
No. There is no long lock-in on the management fee, and AI Creative Factory batches run on a one month rolling basis that you can cancel at any time.
Which platforms is Admiral Media an official partner of?
Admiral Media is an official partner of Meta, Google, TikTok, Snapchat and Apple Ads. It also works with measurement and subscription tools such as AppsFlyer, Adapty, RevenueCat and Incrmntal.
Which companies has Admiral Media worked with?
Clients with published case studies include NeuroNation, Fastic, ImmoScout24, TIER Mobility, Miles Mobility, Petit BamBou, Clark, Azar, ChatPDF, Himalaya and Kaufda. In total the team has grown 150+ brands and scaled 200+ apps.
How quickly does Admiral Media respond?
A senior strategist reads every brief and replies within one business day. Creative rounds turn around in 48 hours once work starts.
How do I start working with Admiral Media?
Send a short brief through the contact page. A senior strategist reviews your account, holds a strategy call with you, and sends a written proposal with a fee quoted against that scope.
Ready to see what Admiral Media can do for your app?
Tell us about your app and your growth goals. A senior strategist reads every brief and replies within one business day.