Gender balance
Installs without a gender plan create a retention problem, not a growth win.
Dating apps · Senior growth team
Paid media for dating apps, measured against subscriber revenue and retention. Not installs. Not swipes.
The dating app problem
Installs without a gender plan create a retention problem, not a growth win.
Dating creative faces stricter review on Meta, TikTok and Snapchat. Rejections cost weeks.
Downloads mean little if subscribers churn after the first month.
What we run
Published client results
Each figure comes from a published Admiral case study. They are client results, not a forecast for your app.
Clients and recognition
“We were especially impressed by their professionalism, speed, and level of expertise.”
Sarah FronckevicCMO, Breeze“Since the beginning of our work with Admiral Media, we have seen only one direction: upwards.”
Phillip WaymanCMO, Fastic“With the experience of the Admiral Media team, we were able to super-scale our growth on TikTok.”
Stefani StaeckHead of Mobile User Acquisition, BonialHow we work
Dating apps face stricter content policies across Meta, TikTok, Snapchat and Google. We write and review every concept against each platform's dating policy before launch, which cuts rejection cycles and gets campaigns live faster.
We run separate strategies for each gender segment, with tailored creatives, bids and budgets. Ratios are monitored and spend is shifted to keep the balance your app needs for retention.
Meta and TikTok are usually the highest-volume channels for dating apps. Snapchat reaches younger audiences, and Apple Ads captures people searching for dating apps. Budget follows subscriber ROAS, not installs.
Yes. Published examples include Inshallah, a faith-based dating app, and FET, a niche community dating app. Niche dating needs precise targeting and culturally aware creative.
A monthly management fee, either a flat retainer or a percentage of media spend, separate from the media budget itself. Retainers are transparent and monthly, with no long lock-ins. We recommend a media budget after the first call, based on your markets and goals.
Talk to our team
Share your app, target markets and the step of the funnel you want to fix. A senior strategist replies within one business day.
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