Dating app marketing · Senior growth team
We buy Meta, TikTok, Snapchat and Apple Ads for dating apps and judge every euro on paying subscribers. FET now pays 66% less for each one.
The short answer
A dating app marketing agency finds new members for a dating app and turns them into paying subscribers. It buys ads on Meta, TikTok, Snapchat and Apple Ads, makes ads that pass each platform's dating rules, and tracks every install through to a paid subscription. At Admiral Media one senior team does all three and reports cost per paying subscriber, not cost per install.
Updated Every result on this page links to a published case study
Where dating apps lose money
Most dating apps don't have an install problem. They lose money at one of these four steps. Pick a step to see what we change.
Know the rules
Dating is a restricted ad category on every major platform. Knowing the rules is how campaigns stay live.
Do the maths
Put in your own numbers. Same budget, lower cost per subscriber, more subscribers every month.
−66% cost per subscription for FET. Read how
Paying subscribers a month today833
At the lower cost1,111
Extra paying subscribers a month+278
This is arithmetic on your numbers, not a forecast. Results depend on your app, market and offer.
Get a plan for your numbersPublished client results
Each figure comes from a published Admiral case study. Bars show the reported change, not a forecast for your app.
FETLowerDating subscription apppaid social−66%cost per subscription+162% subscriptions, +181% conversion rateRead the FET case study 
HigherMuslim dating appiOS+1,253%US iOS revenue+824% US iOS active subscriptions since we took overRead the Inshallah case study HigherOffline dating appApple Ads4.4xApple Ads spendCAC 2.8x lower and 12x new usersRead the Breeze case study 
HigherVideo chat and dating app+77%revenue+27% ROAS, −19% cost per purchaseRead the Azar case study 
SlideLowerDating app on TikTok−40%cost per sign-up+116% downloads at −55% CPIRead the Slide case study Paying more for each subscriber every month? Get a senior second opinion.
Talk to Our TeamAgency, in-house or both
Many of our clients keep an in-house team and use us for creative volume, new channels or a second opinion.
| Admiral Media | In-house team | Generalist agency | |
|---|---|---|---|
| Dating ad rules | Checked for every platform before launch | Learned through rejections | Often new to dating rules |
| Gender and city plan | Budgets set by gender and market | Depends on your analyst's time | Usually one blended audience |
| What gets judged | Paying subscribers by cohort | Whatever your dashboards show | Often installs and CPI |
| Creative volume | New dating concepts every week | Limited by your designers | Small batches, slow changes |
| Cost structure | Retainer or % of spend, no lock-in | Salaries, tools and hiring time | Retainer or % of spend, terms vary |
Clients and recognition
“The members of the team assigned to us are of a very high standard.”
Hatem AhmedCEO, Inshallah App“We were especially impressed by their professionalism, speed, and level of expertise.”
Sarah FronckevicCMO, Breeze“Since the beginning of our work with Admiral Media, we have seen only one direction: upwards.”
Phillip WaymanCMO, Fastic
“Our clients consider us a long term growth partner. We sail the same boat as them.”
How we work
Two-minute self-check
Tick what is true for your account today. Nothing is sent anywhere.
Your score updates as you tick.
Talk to Our TeamMost charge a monthly fee, either a flat retainer or a percentage of ad spend. At Admiral Media the fee is separate from your media budget, with no budget minimums. You get a written plan and fee after the first call, based on your markets and channels.
Meta only runs dating ads from accounts with written permission. We run campaigns inside your approved accounts, check every concept against Meta's dating and adult content rules before launch, and keep the approval in your name.
We split campaigns, creative and budgets by gender and city, track new members against the ratio your product needs, and move spend weekly when one side falls behind.
Meta and TikTok usually bring the most volume. Snapchat reaches younger daters, Apple Ads catches people searching for a dating app, and Moloco or Google can scale Android. We keep budget where subscribers keep paying, not where installs are cheapest.
Expect the first readable results four to six weeks after launch, once campaigns have left the learning phase. Judging subscriber revenue properly takes 30 to 90 days, so we report early signals weekly and cohort results monthly.
Yes. Published examples include Inshallah, a Muslim dating app with 1,253% more US iOS revenue since we took over, and FET, a niche community app that cut its cost per subscription by 66%.
Yes, with your product team. We test paywall timing, trial length and price, because a better paywall lowers your cost per subscriber on every channel at once.
A monthly management fee: a flat retainer or a percentage of media spend, kept separate from your ad budget. There are no budget minimums. You get a written plan and fee after the first call.
Talk to our team
Share your app or store, your markets and the step of the funnel you want to fix. A senior strategist replies within one business day.
What happens next
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