What is an AI creative agency?
An AI creative agency plans, produces and tests ad creative with generative AI tools and human creative direction. Admiral Media is an AI creative agency for mobile games and apps: our strategists write the concepts, AI produces video, UGC-style, static and motion variants at volume, and editors finish and check every ad before delivery.
How much does AI ad creative cost at Admiral Media?
Creative is priced per batch, with concept, production and post-production included. Starter is €10,000 for 20 video ads of up to 15 seconds (€500 per ad), Growth is €16,000 for 40 video ads of up to 30 seconds (€400 per ad) and Pro is €29,000 for 80 video ads of up to 60 seconds (€363 per ad). Media budget and campaign management are separate.
Can AI creative stay true to my game's art style?
Yes, if the style is defined in the brief and every output is reviewed. For Star Chef 2, 99games' VP Games said Admiral Media helped them scale creative production while staying consistent with the game's visual style and brand. The published case reports +55% CTR, +45% ROAS and 18% lower CAC.
Which ad formats work for mobile games?
Gameplay-led video, level and character progression, fail and win moments, character-led stories and AI presenter or UGC-style ads. Each concept ships in several hooks and lengths so it can be tested on Meta, TikTok, YouTube, Snapchat and Google. Playable ads are covered on our playable ads page.
Which ad formats work for subscription apps?
UGC-style presenters, problem and solution stories, feature demos, offer statics and social proof. The promise in the ad should match the onboarding and paywall, and results should be read on trial starts and paid conversion, not clicks alone.
How do you judge whether an AI ad is working?
Hook rate and click-through rate tell you if the ad earns attention. The decision is made on cost per install and cohort ROAS for games, and on cost per trial and trial-to-paid conversion for apps, using your own campaign data.
Are AI UGC ads disclosed, and who owns the rights?
Language, disclosure, usage rights and human review are agreed in the brief before production. Synthetic presenter ads are compared against real creator content in your own campaigns.
Do you also run the media buying?
Yes. Admiral Media runs paid user acquisition on Meta, TikTok, Google, Apple Ads and Snapchat for apps and games. If you want campaign management alongside creative production, we scope both in one proposal.