Margin blindness
A high ROAS on a low-margin product can still lose money. We measure contribution.
Shopping apps and eCommerce · Senior growth team
Performance marketing for shopping apps, marketplaces and brands, measured against ROAS, acquisition cost and repeat purchases.
The shopping app problem
A high ROAS on a low-margin product can still lose money. We measure contribution.
New buyers, repeat buyers and lapsed users need different messages.
Shopping creative decays fast. Fresh variants have to be ready before results drop.
What we run
Published client results
Each figure comes from a published Admiral case study. They are client results, not a forecast for your app.
Clients and recognition
“With the experience of the Admiral Media team, we were able to super-scale our growth on TikTok.”
Stefani StaeckHead of Mobile User Acquisition, Bonial“Admiral always finds new creative ways to drive downloads and is always fully prepared for a meeting.”
Olav HexebergCo-founder, ØNSK“Since the beginning of our work with Admiral Media, we have seen only one direction: upwards.”
Phillip WaymanCMO, FasticHow we work
We look at margin-adjusted ROAS that accounts for product costs, shipping and returns, and optimise for profit contribution rather than top-line revenue.
Shopping apps, marketplaces and brands selling through apps and the web. Published examples include kaufDA, the offers app from Bonial, and the ØNSK wishlist app.
Our AI Creative Factory produces fresh variants every creative cycle. We watch decay curves and rotate new assets in before performance drops.
Meta is usually the strongest ROAS driver, Google captures purchase intent, and TikTok works well for brands reaching younger shoppers.
A monthly management fee, either a flat retainer or a percentage of media spend, separate from the media budget itself. Retainers are transparent and monthly, with no long lock-ins. We recommend a media budget after the first call, based on your markets and goals.
Talk to our team
Share your app, target markets and the step of the funnel you want to fix. A senior strategist replies within one business day.
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