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4.9 on Clutch from 48 reviews150+ brands grown€500M+ ad spend managedOfficial partner ofMetaGoogleTikTokSnapchat
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AI UGC agency · Apps and games

AI UGC ads for apps and games. One idea, every take.

Real AI UGC from client accounts, made in takes and checked by a person.

  • 4.9 on Clutch from 48 reviews
  • Silver The Drum Awards 2026, AI
  • €500M+ ad spend managed

Control “You think I wouldn’t see that?” The base take. Every variant is read against it.

Official partner ofGoogleMetaTikTokSnapchatGoogle Premier Partner
  • Glovo
  • FreeNow
  • Omio
  • Cookpad
  • ShopBack
  • NeuroNation
  • Fastic
  • Thomas Sabo
  • Miles Mobility
  • Petit BamBou
  • Breeze
  • TorAlarm
  • Inshallah
  • SilverThe Drum Awards 2026, AI category, for our AI creative work with Fastic
  • −70%Fastic’s cost per result with ads from our AI Creative Factory
  • −15%Inshallah cost per install, AI-translated ad against a native creator
  • Indie 100The Drum Independent Agency 100, 2026

The short answer

What AI UGC is, and what we do with it

AI UGC is a video ad in the style of user-generated content where the presenter, the character or the voice is made with AI instead of filmed. For apps and games it is the fastest way we know to test many hooks, faces and languages on one idea.

Admiral Media writes the scripts, generates the takes, edits them with your real app screens and has a person check every ad. Then we test the takes against each other and against your creator ads, and recut the winners.

What we make
AI presenter, AI character and AI scene ads, plus AI translations of your creator ads
Product shots
Your real app screens, as in every ad on this page
Formats
9:16, 4:5 and 1:1 for Meta, TikTok, Snapchat, Google and YouTube
Languages
Any market you run in. Inshallah’s French version took under 30 minutes per video
Quality check
A person reviews every take: lip sync, hands, pronunciation and claims
Track record
Since 2019, 150+ brands, 4.9 on Clutch from 48 reviews

Results

What AI takes did in live accounts

Client results as published in each case study. Not a forecast.

All case studies

Head to head · Inshallah · 10 days on Facebook, France

An AI translation against a native creator

Inshallah ad 1: a native French creator
Ad 1Native French creator
Ad 2US creator ad, translated to French with AI voice and lip sync

Native creatorAI translation

Share of spend

23%77%

Share of installs

25%75%
  • −15%cost per install for the AI version
  • <30 minper translated video
Read the Inshallah case study
Silver · The Drum Awards 2026, AI−70%Fastic cost per result with ads from our AI Creative Factory
The Drum Awards 2026Read the Fastic case study

ChatPDF · across our work together

  • +320%ROAS
  • +156%subscriptions
  • −42%CAC
Read the ChatPDF case study

Your app could be the next head to head. Send your strongest creator ad and we will show you what we would test against it.

Talk to Our Team

Show, don't tell

Eighteen AI UGC ads from client accounts

AI presenters, characters, scenes and translations for study, health and game apps. Open any ad to watch it with sound.

Want takes like these for your app or game? Send your store link and the metric you answer to.

Talk to Our Team

The framework

Hook, body, end card: an AI UGC ad, taken apart

AI makes the face, the voice or the scene. The structure that sells stays the same, and each part has one job.

Hook0 to 3 seconds

Stop the thumb

  • A face, a character or a scene in frame one
  • The pain in the viewer’s own words, on screen
  • No logo first, no slow open

Body3 seconds to the end card

Prove it with the real product

  • Your real app on screen, not a generated one
  • One benefit per take
  • Lip sync, hands and claims checked by a person

End cardThe last 2 to 5 seconds

Make the next step obvious

  • Logo, one line and the store badges
  • The same promise as the store page
  • One action: Download, Play or Try
FasticAI character, fasting app · 0:29
Fastic ad, hook frame
Hook · 0:00“For years nobody wanted me.” A pizza slice with a grudge.
Fastic ad, body frame
Body · 0:03The comeback story, then the Fastic food scanner on a real pizza.
Fastic ad, end card frame
End card · 0:24“Fasting made easy.” Logo, app screen and both store badges.
ChatPDFAI presenter, study app · 0:17
ChatPDF ad, hook frame
Hook · 0:00“Work smart, not hard.” A close-up and a promise.
ChatPDF ad, body frame
Body · 0:03The real ChatPDF upload page: “that’s my secret weapon.”
ChatPDF ad, end card frame
End card · 0:15The ChatPDF logo over the last line.
FasticAI presenter, podcast format · 0:19
Fastic ad, hook frame
Hook · 0:00“Stop doing these three things if you want to lose weight!” A list opener.
Fastic ad, body frame
Body · 0:03Rule one, then the fasting timer in the real app.
Fastic ad, end card frame
End card · 0:13Logo, app screen and both store badges.

Eight AI UGC hooks, each proven in a client ad

Open a card to watch the hook in its ad.

The take matrix

Change one thing per take. Learn something every time.

AI makes a new take cheap, so the risk is testing everything at once and learning nothing. We test in rounds: hooks first, then faces, then languages.

Round 1, 4 takes. One face, four hooks. Only the opening changes, so the winner is the hook.

8 takes in three rounds instead of 36 for every combination

Plan my first take matrix

In a live account

Fastic: four openings for one offer

AI or a real creator

AI UGC or a real creator? Pick by the job.

AI UGC does not replace creators. It covers the jobs creators are slow or expensive for, and we run both in one test plan.

How we run real creators
  • Test ten hooks on one script this month

    AI UGC

    Takes are generated, not booked, so the hook is the only cost of a test.

  • Take a proven ad into a new language

    AI translation

    Inshallah’s French version took under 30 minutes per video and beat a native creator on CPI.

  • Show a character or a scene no camera can film

    AI UGC

    A talking pizza or a call from the future, like the Fastic takes above.

  • Show the product in a real hand, in a real place

    Real creator

    Touch, texture and place still read more truthfully on camera.

  • Tell a customer’s true story under their name

    Real customer or creator

    A true story needs the person it happened to.

  • Reach a creator’s own followers

    Influencer

    Their audience, their channel, their voice.

  • Game ads: reactions around gameplay

    Both

    AI presenters react, real gameplay proves it, as in the Goalden League takes.

What we run for you

AI UGC, creators and influencers, run by one team

One team owns the script, the takes, the creators and the readout, so AI and human ads are judged on the same numbers.

01

AI UGC production

Scripts, AI presenters, characters and scenes, edited with your real app screens.

  • Three hooks per script
  • Presenters matched to audience and market
  • Captions and safe zones per platform
  • Every ratio for every placement
02

AI localisation

A winning ad in new languages: voice, lip sync and captions moved with AI.

  • Voice and lip sync translation
  • Captions adapted to the market
  • Pronunciation and context checked before approval
  • Proven in France for Inshallah
04

UGC creator management

Real creators sourced, briefed, contracted and run as Spark Ads or partnership ads.

Creator UGC in detail

How a take gets made

From brief to live take, with a person on every step

  1. 1BriefAudience, angle, what to say and what never to say.Creative strategist
  2. 2ScriptThree hooks per script, captions written for sound off.Creative strategist
  3. 3CastA presenter, character or scene chosen for the audience.AI producer
  4. 4GenerateTakes generated, one change per take.AI producer
  5. 5Edit and checkReal app screens cut in, every take reviewed by a person.Editor
  6. 6Launch and recutRead weekly, winners recut, losers retired.Media buyer

What never ships

  • Made-up app screensProduct shots come from your real app, like the ChatPDF and Fastic screens above.
  • Unchecked faces and lip syncA person reviews hands, faces, lip sync and pronunciation on every take.
  • Claims you cannot backProduct claims come from your brief and your evidence, nowhere else.
  • Five changes in one takeOne change per take, so every result tells you something.

In their words

What clients say about working with us

“We are extremely pleased with the performance and greatly appreciate Admiral’s proactive approach.”
Mathis LichtenbergerMathis LichtenbergerCEO, ChatPDF
“Since the beginning of our work with Admiral Media, we have seen only one direction: upwards.”
Phillip WaymanPhillip WaymanCMO, Fastic
“The members of the team assigned to us are of a very high standard.”
Hatem AhmedHatem AhmedCEO, Inshallah App
“Admiral always finds new creative ways to drive downloads and is always fully prepared for a meeting.”
Olav HexebergOlav HexebergCo-founder, ØNSK
“We were able to scale our paid social spend by more than 200% while achieving our target ROAS.”
Jakob FutorjanskiJakob FutorjanskiCo-founder, NeuroNation

The team

The people behind your takes

Meet the whole team
Kevin Dosanjh

Kevin Dosanjh

AI Infrastructure Lead

Built the AI Creative Factory, the system that generates our AI UGC takes, with a human check on every ad.

Andre Kempe

Andre Kempe

Founder and CEO

Ran marketing at LOVOO, fleek by Zalando and Mr D Food, then founded Admiral in 2019 on one rule: the ad decides whether a campaign scales.

Pablo Perez

Pablo Perez

Director of Operations and Creative Production

Leads delivery across performance marketing and creative production, from brief to readout.

The wider team

The wider team

Remote, 15+ countries

Creative strategists, editors, motion designers and media buyers who have all run a channel in production.

How we start

From first call to first takes live

  1. 1A 30 minute callYour app, your markets and the number you answer to.
  2. 2We read your accountYour strongest creator ads, where they tire and which hooks are missing.
  3. 3A written plan and feeThe first take matrix, the formats and the team. You decide if it is a fit.
  4. 4First takes liveThen the weekly rhythm: read, recut, scale the winners.

Questions

AI UGC questions, answered

Straight answers on results, quality checks, creators and languages.

What is AI UGC?

AI UGC is a video ad in the style of user-generated content where the presenter, the character or the voice is made with AI instead of filmed with a creator. For apps and games it lets you test many hooks, faces and languages on one idea, while real app screens show the product.

What does an AI UGC agency do?

An AI UGC agency writes the scripts, generates the takes with AI presenters, characters or scenes, edits them with your real app screens and checks every ad before it runs. Admiral Media also runs the tests on Meta, TikTok, Snapchat and Google, reads the results and recuts the winners.

Does AI UGC perform as well as real creators?

It can. In a 10 day Facebook test in France, Inshallah’s AI-translated creator ad had a 15% lower cost per install than a native French creator ad, and the algorithm gave it 77% of the spend. Results vary by app and audience, so we test AI takes against your strongest creator ads instead of assuming.

What results has AI-generated creative delivered for apps?

Fastic cut its cost per result by 70% with ads from our AI Creative Factory, work that won Silver in the AI category at The Drum Awards 2026. Inshallah’s AI-translated ad beat a native creator on cost per install by 15%.

When should we use real creators instead of AI UGC?

Use real creators when the product has to be in a real hand or place, when a true customer story carries the ad, or when you want a creator’s own followers. Use AI UGC to test many hooks, faces and languages, or to show characters and scenes no camera can film. Most accounts run both.

Can you translate our creator ads into other languages with AI?

Yes. For Inshallah we moved a proven US creator ad into French with AI voice and lip sync in under 30 minutes per video. Pronunciation, captions and cultural context are checked by a person before the ad runs.

How many AI UGC takes should we test each month?

It depends on spend, because more spend means ads tire faster. We plan weekly takes for each main platform, sized to what your budget can read with confidence, and change one thing per take so each result means something. The size is set in the first written plan.

Who checks AI UGC before it goes live?

A person reviews every take before it runs: lip sync, hands and faces, pronunciation, product screens and claims. Product shots come from your real app, not from a generator.

Do you also manage UGC creators and influencers?

Yes. Our creative team sources and contracts real creators and runs their videos as Spark Ads on TikTok or partnership ads on Meta. Our influencer team runs campaigns where creators post to their own audience. AI UGC sits in the same test plan, so you see every format side by side.

Which platforms do you make AI UGC for?

Meta (Facebook and Instagram), TikTok, Snapchat, Google and YouTube, in 9:16, 4:5 and 1:1. Admiral Media is an official partner of Meta, TikTok and Snapchat and a Google Premier Partner.

How do we start?

Send your app or store link and the metric you answer to through the form on this page. A senior strategist replies within one business day and books a 30 minute call. After that you get a written plan and fee.

Talk to our team

Tell us which ads need more takes

Share your app or store link, your markets and the metric you answer to. A senior creative strategist replies within one business day.

  • A person checks every AI take
  • AI UGC, creators and influencers in one plan
  • Games and apps, iOS and Android

What happens next

  1. A senior strategist reads your brief.
  2. A 30 minute call about your numbers.
  3. A written plan and fee. You decide if it is a fit.

Start an enquiry


Talk to Our Team

Get in touch with us

AI Creative Factory

Pick a plan. We handle the rest.

Pick a plan and we handle the concept, the AI production, and the human QA. You receive high-quality video ads, ready for upload. Batch after batch.

Starter

For brands ready to test more creatives.

€10,000/ batch

€500 per video ad

  • 20 video ads per batch
  • Up to 15 seconds each
  • Built on your brand guidelines
  • Trained with competitor research
  • Dedicated creative strategist
Get started

Pro

For large-scale ad spend.

€29,000/ batch

€363 per video ad

  • 80 video ads per batch
  • Up to 60 seconds each
  • Built on your brand guidelines
  • Trained with competitor research
  • Dedicated creative strategist
Get started

Every plan includes AI-produced, human-refined, channel-ready creatives. One month rolling, so you can cancel anytime.