EdTech app marketing · Senior growth team
We grow language, study and brain-training apps on Meta, Google, TikTok and Apple Ads, judged on learners who finish a first lesson and subscribe.
The short answer
An EdTech app marketing agency grows a learning app with paid ads, app store work and creative, then measures who actually starts learning and pays. It times budgets to the school year and New Year, keeps ads for children within privacy rules, and bids on lesson starts or subscriptions instead of installs. At Admiral Media one senior team runs all of it.
Updated Every result on this page links to a published case study
Where learning apps lose money
Learning apps win on habits, not downloads. These are the four steps where a learner usually drops out.
Know the rules
Education often means young users and parents paying. Ads have to respect both.
Do the maths
Put in your own numbers. Same budget, lower cost per learner who subscribes, more learners every month.
+147% purchases on Google for NeuroNation. Read how
Paying learners a month today889
At the lower cost1,185
Extra paying learners a month+296
This is arithmetic on your numbers, not a forecast. Results depend on your app, market and offer.
Get a plan for your numbersPublished client results
Each figure comes from a published Admiral case study. Bars show the reported change, not a forecast for your app.
HigherBrain-training appGoogle“We were able to scale our paid social spend by more than 200% while achieving our target ROAS.”
Jakob FutorjanskiCo-founder, NeuroNation+147%purchases−34% cost per purchase, −40% CPIRead the NeuroNation case study ChatPDFHigherAI document and study app+320%ROAS+156% subscriptions, −42% CACRead the ChatPDF case study HigherBrain-training appASO in Korea+93%downloadsFrom app store work in a new languageRead the NeuroNation case study 
LowerMeditation appApple Ads−38%CPI+54% CTR in new marketsRead the Petit BamBou case study Lots of installs, few paying learners? Ask for a senior second opinion.
Talk to Our TeamAgency, in-house or both
Many of our clients keep an in-house team and use us for creative volume, new channels or a second opinion.
| Admiral Media | In-house team | Generalist agency | |
|---|---|---|---|
| Seasonal planning | Budgets ready before each peak | Often decided late | Flat monthly budgets |
| What gets judged | Paying learners and renewals | Whatever your dashboards show | Often installs and trials |
| Kids and teen rules | Built into targeting and tracking | Depends on legal reviews | Often missed until rejected |
| Creative | Real lessons, refreshed weekly | Limited by your designers | Generic study imagery |
| Cost structure | Retainer or % of spend, no lock-in | Salaries, tools and hiring time | Retainer or % of spend, terms vary |
Clients and recognition
“With the experience of the Admiral Media team, we were able to super-scale our growth on TikTok.”
Stefani StaeckHead of Mobile User Acquisition, Bonial“Since the beginning of our work with Admiral Media, we have seen only one direction: upwards.”
Phillip WaymanCMO, Fastic“We were especially impressed by their professionalism, speed, and level of expertise.”
Sarah FronckevicCMO, Breeze
“Our clients consider us a long term growth partner. We sail the same boat as them.”
How we work
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Talk to Our TeamUsually a monthly fee: a flat retainer or a percentage of ad spend. At Admiral Media it is separate from your media budget, with no budget minimums. You get a written plan and fee after the first call.
We connect your MMP and product events, such as a first lesson, a third session or a subscription, and bid on those. Creative shows the real lesson, so the people who install are the ones who want to learn.
We plan budgets and creative weeks ahead of each peak, build audiences early, and judge peak-season cohorts on their own so they don't distort the rest of the year.
Yes. We market to parents rather than children, follow COPPA and GDPR child data rules, and plan measurement around Apple's Kids category, which doesn't allow third-party ads or analytics in kids' apps.
Meta and Google usually carry the most volume. Apple Ads catches people searching for a learning app, TikTok reaches younger learners, and app store optimisation lowers the cost of every paid install.
NeuroNation got 147% more purchases at 34% lower cost per purchase on Google and 93% more downloads from ASO in Korea. ChatPDF reached 320% ROAS with 156% more subscriptions.
Expect readable results four to six weeks after launch. Renewal takes longer to judge, so we report first lessons and subscriptions weekly and renewals by cohort.
A monthly management fee: a flat retainer or a percentage of media spend, kept separate from your ad budget. There are no budget minimums. You get a written plan and fee after the first call.
Talk to our team
Share your app or store, your markets and the step of the funnel you want to fix. A senior strategist replies within one business day.
What happens next
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