First lesson
Installs that never reach a first lesson are wasted spend. Activation comes first.
EdTech apps · Senior growth team
Paid acquisition for learning, brain training and wellbeing apps, measured against active learners, subscriptions and lifetime value.
The EdTech app problem
Installs that never reach a first lesson are wasted spend. Activation comes first.
Demand peaks around back-to-school, New Year and exams. Flat budgets miss them.
Installs and trials say little about learning or renewal. We optimise for both.
What we run
Published client results
Each figure comes from a published Admiral case study. They are client results, not a forecast for your app.
Clients and recognition
“We were able to scale our paid social spend by more than 200% while achieving our target ROAS.”
Jakob FutorjanskiCo-founder, NeuroNation“Since the beginning of our work with Admiral Media, we have seen only one direction: upwards.”
Phillip WaymanCMO, Fastic“With the experience of the Admiral Media team, we were able to super-scale our growth on TikTok.”
Stefani StaeckHead of Mobile User Acquisition, BonialHow we work
We connect your MMP and product analytics to track lesson starts, completions and subscriber value, and point bidding and creative at those events rather than raw installs.
Language learning, skill building, brain training, meditation and study tools, on freemium, subscription and course-purchase models. Published examples include NeuroNation and Petit BamBou.
We plan budgets and creative around back-to-school, New Year and exam peaks, and shift spend toward the windows where acquisition costs drop.
Meta and Google usually carry the most volume. Apple Ads captures people searching for learning tools, and TikTok reaches younger learners with native educational content.
A monthly management fee, either a flat retainer or a percentage of media spend, separate from the media budget itself. Retainers are transparent and monthly, with no long lock-ins. We recommend a media budget after the first call, based on your markets and goals.
Talk to our team
Share your app, target markets and the step of the funnel you want to fix. A senior strategist replies within one business day.
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