Check your app’s keyword rankings, what your screenshots say, what reviewers complain about and what to fix first. In about 20 seconds.
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Uses public store data only. Reports may be cached and service logs retained. If you request a review, the app and market are carried into the enquiry form. If you unlock the full report, we email it to you. You join Admiral Media’s app growth emails only if you tick the box (unsubscribe anytime).
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An ASO checker, also called an ASO audit tool, analyzes an App Store or Google Play listing and shows how to improve its visibility and conversion. Admiral Media’s ASO Checker looks up your real search positions for the terms in your title and subtitle, finds keywords top competitors use that you don’t, shows which screenshots people see first, groups recent reviews by complaint theme and ranks every issue by priority, using only public store data. You get an ASO score out of 100 with a grade from A to E.
Five parts of your listing, each with the evidence we found and the change our ASO team would make.
We search the store in your chosen country for up to eight terms from your title and subtitle (or short description) and show your exact App Store position in the top results (a range below that), plus who leads each search.
“meditation” #2 · “sleep” #12 · brand #1
Live App Store autocomplete suggestions for your core terms, and the words that three or more top-ranking competitors put in their names while your listing doesn’t.
Competitors use “tracker” (6 of 10) and “sounds” (3 of 10)
Your screenshots in the order people see them, the first ones highlighted, with orientation, iPhone size and whether you have a preview video.
The full star breakdown, and the complaints that come up most in your latest App Store reviews, with a real example of each.
The apps ranking above and around you for your best term, with their ratings, rating volume and screenshot count. Add a competitor for a head-to-head view.
Findings are ranked by likely impact. A title term you don’t rank for or a recurring review complaint usually matters more than a missing video.
Open App Store Connect or Play Console and confirm the search terms and traffic sources behind the finding before you change metadata.
Test screenshots with Product Page Optimization or Store Listing Experiments. For metadata, compare search installs for four weeks before and after.
Every number in the report comes from a public store source, checked live when you run it. Each app and market keeps one snapshot for up to 12 hours, so two checks in a row match.
| Data | Source | Good to know |
|---|---|---|
| Listing text, screenshots, ratings | Apple’s public lookup API and App Store page; the public Google Play listing | Read in the country and language you choose. Stores can fall back to default copy. |
| Search positions | The App Store’s own search results for iPhone, plus Apple’s search API for lower positions; the public Google Play search page | Top positions match the store exactly; lower ones show as a range. Results can vary by device, account and location. |
| Keyword ideas | App Store search suggestions; names of the top-ranking competitors | Shows what people type and how leaders describe the category, not search volume. |
| Screenshots | The App Store page; the Google Play listing data | Counts the phone set. Google Play repeats phone images for tablets, so each image counts once. |
| Review themes | The latest written App Store reviews in your market | Written reviews skew more critical than star ratings, so we use them for themes, not averages. |
Every report starts with a score out of 100, built from the four areas of an ASO audit. Each point maps to something the report shows.
Grades: A from 85, B from 70, C from 55, D from 40, E below 40.
We run App Store Optimization for subscription apps and games, next to Apple Ads, paid social and creative. The checker applies the same first checks our team runs on every new listing.
growth in App Store search downloads for NeuroNation in Korea after localized metadata. Read the case study
buyer CPA for ImmoScout24 after four weeks of Custom Product Pages in Apple Ads. Read the case study
top US App Store listings analyzed in our State of App Store Listings 2026 study.
Admiral Media helped us to improve ASO in our target markets. We were positively surprised by their proactivity. Be ready to listen because they’ve got a lot of experience and good inputs.
Jakob FutorjanskiFounder, NeuroNationAdmiral Media were extremely helpful and efficient in making Apple’s Custom Product Pages work for us. As a result, we were able to decrease our CPI and improve the overall performance of ASA campaigns.
Alexandra ZinnowLead PPC, Digital Marketing, ImmoScout24Admiral always finds new creative ways to drive downloads and is always fully prepared for a meeting.
Olav HexebergCo-founder, ØNSKManaged ASO starts from €2,900 per month for one app on both stores in one market. See what’s included
An ASO checker analyzes an App Store or Google Play listing and shows how to improve its search visibility and conversion. Admiral Media’s ASO Checker reports your real search positions, keyword ideas, screenshots, review themes and top competitors, and ranks every issue by priority.
An ASO audit is a structured review of an app’s store listing: the search terms in its title and subtitle, where it ranks for them, its screenshots and video, its ratings and reviews, and how up to date and localized it is. The ASO Checker runs these checks from public store data in about 20 seconds. A full audit by our ASO team adds search volume, your App Store Connect or Play Console data and a test plan.
Paste your App Store or Google Play link, pick the country and run the check. The report lists up to eight search terms from your title and subtitle with your position for each: the exact App Store position in the top results, a range below that, and the app that leads each search.
The score adds up four parts: search visibility (40 points), store page (25), ratings (20) and upkeep (15). Grades run from A (85 or more) to E (below 40). It is estimated from public store data, with one snapshot per app and market refreshed every 12 hours.
Yes. The summary and your top fix show instantly with no store access needed. Confirm your email once to unlock the full report, including search positions, keyword ideas, review themes and competitors.
Top positions come straight from the App Store’s own search results for iPhone in the country you choose, so they match what people see in the store. Lower positions are estimated from Apple’s search API and shown as a range, not an exact number. Google Play positions come from its public search page. Results can still vary by device, account and location, so treat them as a snapshot.
Yes. It shows your screenshots in the order people see them and highlights the first ones: the three that appear in App Store search results, or the first on your Google Play listing. It also checks how many you use against the store maximum, their orientation, the iPhone display size and whether you have a preview or promo video. It does not read the text on your screenshots, because automatic text reading misreads stylized fonts too often; our ASO team reviews captions by hand.
No. The keyword field is private to App Store Connect. The checker works with your title, subtitle, description and other public fields, so terms you only target in the keyword field are not shown.
Yes. It covers the App Store and Google Play in 28 countries and 18 listing languages. Review themes come from the latest App Store reviews, next to the reviews Apple shows on your product page; for Google Play it shows the rating breakdown, the install range and the reviews Google Play shows on your listing.
Each finding is ranked high, medium or low by likely impact. A title keyword you do not rank for, or a complaint in a fifth of recent reviews, is high priority. A missing preview video is low.
After every metadata or screenshot change, and at least once a month. Search positions move week to week, and competitors change their listings too.
Yes. Our ASO team turns the report into keyword research per market, screenshot tests and a 90-day plan. Managed ASO starts from €2,900 per month for one app on both stores in one market.
Last updated 11 October 2026.
