Localize the concept as well as the words
Preserve the player motivation while reviewing Japanese wording and visual context.
Japan · Remote senior team
Japanese app-store conversion and player quality. Paid user acquisition, performance creative and ASO, run by one senior team.
Tokyo market plan
A Tokyo game team should treat Japanese localization as part of the acquisition strategy, not a final copy pass. This guide focuses on how the creative promise, store presentation and first session connect.
Preserve the player motivation while reviewing Japanese wording and visual context.
Check screenshot legibility, ordering and the features users see first.
Compare retention and monetization by OS and creative at the same cohort age.
Published client results
Each figure comes from a published Admiral case study. They are client results, not a forecast for your app or a Tokyo benchmark.
What we run for Tokyo teams
Localise before you scale
Ads, screenshots and store copy in the language your users read.
Price points and paywalls shown in local currency.
Run the ASO Checker on your app in under a minute.
Clients and recognition
“Since the beginning of our work with Admiral Media, we have seen only one direction: upwards.”
Phillip WaymanCMO, Fastic“With the experience of the Admiral Media team, we were able to super-scale our growth on TikTok.”
Stefani StaeckHead of Mobile User Acquisition, Bonial“We were especially impressed by their professionalism, speed, and level of expertise.”
Sarah FronckevicCMO, BreezeQuestions · Tokyo
Official references
That depends on the intended audience, but it should not be the default assumption. Review Japanese creative, store assets and onboarding, then test their effect with the actual users you intend to reach.
No universal claim can replace your game's data. Compare retained player revenue, acquisition cost and cohort maturity before deciding what a Japanese install is worth.
Admiral Media delivers its services remotely. This guide supports Tokyo-based teams; it is not an office listing. Working arrangements are agreed during scoping.
Bring your app and target markets, with Japanese creative and screenshot review. Agree the work and management fee separately from media spend.
Talk to our team
Share your app, target markets and the step of the funnel you want to fix. A senior strategist replies within one business day.
Market guide reviewed 4 October 2026.
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