Mobile Marketing Agency for Tokyo
The highest mobile game ARPU on earth, with audiences that will not forgive lazy localization.
Admiral Media is a 100% remote specialist paid user acquisition agency serving mobile gaming, high-LTV subscription, manga and anime apps in Tokyo. We run the full UA stack across Apple Search Ads, TikTok, Meta and Google UAC for Tokyo app teams that need to move the install curve, not tell a story about it.
Admiral Media is a 100% remote specialist paid UA agency serving mobile games, subscription apps and fintech clients in Tokyo. Apple Search Ads, TikTok, Meta and Google UAC. €500M+ managed spend, 150+ mobile brands shipped, 4.9 on Clutch across 44 verified reviews. Tokyo-specific: #1 global market by mobile game arpu, 24mo typical ltv window for mid-core japanese mobile games.
What we have learned growing apps in Tokyo
Tokyo is the highest ARPU mobile gaming market in the world. Japanese users spend more per paying user than any other market, retention curves flatten slower, and LTV windows stretch to 12 and 24 months rather than the 6-month frame most Western agencies default to. The catch is that creative has to be native, not translated. Any agency serving Tokyo without local creative capacity is leaving most of the margin on the table.
How we partner with teams like yours in Tokyo
Star Chef 2: +45% ROAS with AI creatives
A mobile gaming client operating in the same space as Tokyo mobile gaming brands. The engagement opened with a Signal Capture audit, rebuilt the creative testing framework and restructured the conversion-value schema. Real case, real outcome, written up on admiral.media.
How we work alongside your team
Every Tokyo client runs on the same remote operating framework. One discipline, paid user acquisition, executed across the channels that actually move your install curve.
Apple Search Ads
Keyword strategy, bid architecture, and creative sets across Search Tab, Today Tab, and Search Results. Post-ATT conversion value schema included.
TikTok Ads for Apps
Hook-format-variable creative testing, Spark Ads amplification, and conversion value tuning for iOS and Android UA.
Meta App Campaigns
Advantage+ App Campaigns, AAA structure, creative velocity at two to three iterations per week, and SKAN-native bid strategy.
Google UAC
Asset group architecture, tROAS and tCPA strategy, and creative set rotation tuned to the learning phase.
Playable and Video Creative
Production across playable ads, short-form video, UGC, and motion, with every asset mapped to a retention hypothesis.
Attribution and Measurement
AppsFlyer and Adjust MMP configuration, SKAN conversion value design, and probabilistic modeling for post-ATT iOS.
The conversations we are having right now in Tokyo
Pattern-level observations from running paid UA for Tokyo app clients and across the wider region. These are what the quiet quarterly reviews actually cover.
Creative tone must read native
Translated creatives flatten on IPM. Admiral briefs native-speaking remote copy partners instead of machine-translating, and the CPI gap is 25-35%.
LINE and LINE-adjacent placements move volume
Meta and Google alone do not cover the JP mobile audience. We build a layer for LINE Ads and related inventory to unlock scale.
Payment friction kills first-week LTV
Non-native checkout flows drop ARPU by double digits in Japan. We flag payment stack issues in the first campaign review, every time.
How we actually run UA with our Tokyo partners
Five phases. Every engagement, every geo, every genre. The loop is why we can diagnose a payback problem in 30 minutes and fix it inside 30 days.
Signal Capture
Install attribution, cohort signals, creative tagging, and conversion value schema design so every dollar is measurable before it gets spent.
Creative Velocity
A structured hook, format, and variable matrix with weekly iteration cadence and written stop-loss rules.
Audience Modeling
Lookalike layering, exclusion logic, and seed audience design so scale does not dilute payer quality.
ROAS Forecasting
LTV curves, payback period modeling, and bid strategy tuned to each geo and genre window.
Scale Architecture
Channel diversification, budget reallocation rules, and the operating model that makes scale repeatable rather than lucky.
The kind of relationship we want with you
They helped us set up the right framework to optimise and scale our campaigns. Organised, self-disciplined, and talented.
A few more teams we have helped grow
Every one of these is a named, written case study on admiral.media. Metrics stated are the publicly documented outcome.
Petit BamBou: entering new markets through Apple Search Ads
Questions founders in Tokyo ask us early on
Does Admiral produce native Japanese creative for Tokyo gaming clients?
Yes. Native Japanese creative production is delivered in partnership with local studios, with creative direction and performance framework from the Admiral pod. Translation-only creative is not an option we recommend for Tokyo gaming.
How does Admiral model Japanese LTV windows?
We extend the modeling horizon from the standard D30 or D90 out to D365 and D730 for mid-core and casino gaming clients. This materially changes the allowable CPI and is the primary reason Tokyo engagements can sustain higher bids than other geos.
Can Admiral handle Apple Search Ads in Japan?
Yes. Apple Search Ads in Japan carries meaningful volume for mid-core and casual genres, and our Tokyo engagements regularly run ASA as a top-three channel alongside Yahoo Japan and Google UAC.
How long before an agency delivers real results?
Early signals including CPI stabilization and creative hit rate lift appear inside 30 to 45 days as the ad platform learning phase completes. Full LTV-based optimization and compounding scale emerge at day 60 to 90. Any agency promising ROAS lift in the first two weeks is measuring the wrong window.
What does Admiral cost?
Flat management fees tied to deliverables, plus optional performance bonuses. Percentage-of-spend pricing is not offered because it misaligns incentives as budgets grow. Engagement sizes typically open from €15,000 per month in managed media and scale from there.
What makes Admiral different from a full-service agency?
Specialist depth. We do not run lifecycle email, we do not build brand campaigns, and we do not pretend to be a full-service shop. We do paid user acquisition for mobile games, subscription apps, and fintech, at a depth most agencies do not reach.
Running Multi-Market UA?
Admiral serves paid UA clients remotely wherever mobile games, subscription apps and fintech cluster. If your footprint spans several cities, these are the peer markets we can support alongside Tokyo.
Let’s talk through your growth plan in Tokyo
30 minutes with one of our senior UA partners. No pitch deck, no slides. We will look at your numbers, share what we are seeing in Tokyo, and leave you with three real things to try, whether or not we end up working together.
✓ Response in 24h · ✓ No lock-in contracts · ✓ 4.9★ on Clutch (44 reviews)