Neuronation Case Study

NeuroNation is one of the leading Brain Training company based in Germany, offering tailored scientific cognitive games with proven effectiveness. They collaborate with many prestigious Universities and Hospitals and the training is being used successfully in Alzheimer’s research as well as stress & burnout prevention.

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AFTER 15 MONTHS OF SAILING TOGETHER…

+66%

Installs

+32%

Purchases

+42%

Net Cohort Revenue

-39%

CPI

+117%

ROAS

Data from January-August 2019

App

NeuroNation is one of the leading Brain Training company based in Germany, offering tailored scientific cognitive games with proven effectiveness. They collaborate with many prestigious Universities and Hospitals and the training is being used successfully in Alzheimer’s research as well as stress & burnout prevention.

Approach

Apart from intensive creative testing and channel exploration we improved all KPIs using our systematic approach of test & learn. We categorized all communication ideas and tested them against target audiences in all target markets. We furthermore introduced a new way to analyze performance results using our pRank methodology. The pRank takes into consideration client targeted KPIs and enables us to identify potential winners and losers faster.

“With the team of the Admiral we doubled our user acquisition efficiency and got a lot of useful feedback to optimise our store listing pages and onboarding flows”.
Jakob

Co-Founder of NeuroNation

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