Insights2023-09-01T21:04:08+00:00

Mobile App Marketing Insights

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LATEST POSTS

Mobile Programmatic Advertising, a deep dive into it

July 3, 2023|Categories: Best Practices & Guides, Performance Marketing Blog|Tags: , |

Imagine being able to send a personal invitation to each of your customers, beckoning them into your store at the very moment they're most inclined to shop. Sounds like a scene out of a science fiction movie? Not quite. Welcome to the cutting-edge world of mobile programmatic advertising...

Why Ratings and Reviews Are Crucial for App Store Optimization (ASO) Success

June 26, 2023|Categories: Best Practices & Guides, Performance Marketing Blog|Tags: , , , |

The world of apps is highly competitive. In such a crowded market, how do you make your app stand out? One of the key components of success is App Store Optimization (ASO). It refers to the process of improving an app's visibility and conversion rates in an app...

ASO for Gaming: Achieve Mobile Game Success on iOS and Google Play

June 25, 2023|Categories: Best Practices & Guides, Performance Marketing Blog|Tags: , , , |

It’s not a secret that there are millions of games vying for attention in different app stores. Standing out from the crowd is becoming an increasingly challenging task for mobile game developers. Success in this saturated mobile gaming market will depend not just on creating...

Unveiling the Power of AI: Google Marketing Live 2023 Highlights

June 23, 2023|Categories: Best Practices & Guides, Google, Performance Marketing Blog|Tags: , , , |

Google Marketing Live 2023 has brought about a revolutionary transformation in the realm of digital marketing, showcasing the incredible potential of AI-powered solutions in driving business growth and profitability. Here at Admiral Media, we are excited to share the latest features...

A Guide to Understanding the Basics of App Store Optimization (ASO)

June 21, 2023|Categories: Best Practices & Guides, Performance Marketing Blog|Tags: , , |

In this guide, you'll learn the key elements of ASO, understand its core metrics, learn step-by-step how to implement ASO and avoid common mistakes. We will conclude with expert tips and additional resources for further learning. Remember, the primary goal of ASO ...

ASO Decoded: Understanding and Implementing Effective Keyword Research

June 20, 2023|Categories: Best Practices & Guides, Performance Marketing Blog|Tags: , , , |

Just as a compass guides a hiker through unfamiliar terrain, keyword research leads an app to potential users. Keyword research is an essential part of App Store Optimization (ASO), a series of strategies designed to enhance app visibility and conversion rates in the app stores. 

Google Ads and Google Analytics 4 Phase Out Certain Attribution Models: Here’s What You Need to Know

May 30, 2023|Categories: Best Practices & Guides, Google, Performance Marketing Blog|Tags: , , |

While Google's decision to phase out certain attribution models may initially seem disruptive, it presents an opportunity for marketers to explore more dynamic and adaptable measurement tools. As consumer journeys become more complex, a data-driven approach could provide a ...

Web-to-App Campaigns: Leveraging the Web for Mobile App Growth Strategies

May 30, 2023|Categories: Best Practices & Guides, Performance Marketing Blog|Tags: , |

Web-to-app campaigns present a unique opportunity for brands to drive growth and engagement. Although challenges exist, the potential benefits make it a strategy worth considering for brands looking to leverage the web for app growth. Web-to-App has become a must-have tool for testing web onboardings and deferred deep links.

TikTok Ads Manager Updates: New Lead Generation Solutions

May 29, 2023|Categories: Performance Marketing Blog, TikTok|Tags: , , , |

These updates serve as a call-to-action for all advertisers to harness these new tools for optimized lead generation. The future of digital marketing is here, and it's time to embrace these changes for a more streamlined and effective marketing journey on TikTok...

Navigating the Android Privacy Sandbox: A Deep Dive into the Implications for Marketers

May 29, 2023|Categories: Best Practices & Guides, Google, Performance Marketing Blog|Tags: , , , |

While change is daunting, the shifts Android is introducing are propelling the ecosystem in the right direction: away from user-level data dependency and toward privacy-forward approaches. Marketers should stay encouraged to prepare for these changes by reducing their reliance on user-level data and embracing aggregated insights. 

Google’s Response to Apple’s App Tracking Transparency Changes

May 25, 2023|Categories: Best Practices & Guides, Google, Performance Marketing Blog|Tags: , , , |

Apple's App Tracking Transparency (ATT) policy changes were introduced with the rollout of iOS 14.5 and had significant implications for digital advertising. These changes affect the way Google reports and measures conversion information for ads served on iOS 14.5+ traffic...

SKAN 4.0 Interview with Pablo Pérez González, Performance Marketing Director at Admiral Media

May 18, 2023|Categories: Best Practices & Guides, Performance Marketing Blog|Tags: , , , |

Web-to-app SKAN conversions can be useful, however, it’s not a change that I expect to have a major impact. They are interesting for advertisers with a bigger presence on the web, because it allows them to track user activity that starts on the web and ends up in the app in Apple’s Safari browser. 

4 use cases how data analytics will help you optimize your paid UA campaigns

May 16, 2023|Categories: Best Practices & Guides, Performance Marketing Blog|Tags: , , |

Launching Paid UA campaigns is not something that ChatGPT can do for you. Yes, we can help with copy, but if you expect to achieve incredible returns through some magic prompts, you're going to need a lot of luck. If you're one of those who truly believe that ChatGPT can act as an Acquisition/Paid UA team ...

How can data analytics help you in optimizing your paid UA campaigns – Basic tips

May 11, 2023|Categories: Best Practices & Guides, Performance Marketing Blog|Tags: , , |

Knowing how to optimize your campaigns is important. And it matters a lot. But unfortunately, it's not everything. If you want to take your Paid UA campaigns to the next level, you have two options. Trust in luck. It works about 1 out of 100 times. Or get the basics under control and then start optimizing your campaigns.

Cookie Crumbles: Google tests Interest-Based Advertising

May 8, 2023|Categories: Newsletter, Performance Marketing Blog|Tags: , , |

Google Ads tests privacy-focused interest-based advertising and shows promise with reduced ad spend and minimal impact on conversion rates. Google's interest-based audience solutions experiment, which uses privacy-preserving signals, demonstrated mixed results compared to third-party cookies. 

Meta’s Location Targeting Update and some Insights on Its Impact on some industries

May 6, 2023|Categories: Newsletter, Performance Marketing Blog|Tags: , , |

We've had the pleasure of working with numerous clients across various industries. Recently, a significant and unexpected change to Meta's (formerly Facebook) location targeting feature caught our attention. This update has left many clients wondering how it might affect their advertising campaigns.

The importance of ASO in paid UA campaigns

May 4, 2023|Categories: Best Practices & Guides, Performance Marketing Blog|Tags: , , , |

It makes no sense for ASO and Paid UA to be seen as separate entities or as two teams that do not work together - under the same and combined strategy. Furthermore, another key point to take away is that Acquisition cannot be looked at in silos, understanding (and worrying) about specific channels.

Google updates their advertising platform with Generative AI integration

April 27, 2023|Categories: Google, Newsletter, Performance Marketing Blog|Tags: , , |

Google is set to revolutionize their advertising landscape by integrating generative artificial intelligence (AI), joining other major tech companies in embracing this technology. Google decided to “Make The Move” in an attempt to create more sophisticated ad campaigns using content provided by human ...

Ad networks traffic, fraud, and the calculation behind it

April 25, 2023|Categories: Best Practices & Guides, Performance Marketing Blog|Tags: , , |

While ad networks are an essential component of the digital advertising ecosystem, it is crucial for advertisers to be vigilant and proactive in verifying the data they receive. By taking the necessary steps to ensure the integrity of your advertising campaigns, you can protect your advertising investment...

Your MMP doesn’t tell (the whole) truth – 5 reasons to know why

April 20, 2023|Categories: Best Practices & Guides, Performance Marketing Blog|Tags: , |

The reality is that we have to accept that those times when data always matched between data sources are gone. We have to get used to living with multi-source data for the same or similar information. But it is also true that you can try to understand or solve this new life to some extent...

PLA Extension by Microsoft Ads: A new era in unified Retail Advertising

April 19, 2023|Categories: Newsletter, Performance Marketing Blog|Tags: , , |

The launch of Microsoft Ads' PLA Extension marks a significant step forward in retail media advertising. By providing marketers with a unified approach to reach shoppers across onsite and offsite channels, drives brand awareness, increases audience reach, and ultimately, boosts sales...

Leverage New Instagram Ad Formats to Upgrade Strategies and Scale Conversions

April 9, 2023|Categories: Newsletter|Tags: , , |

The introduction of Reminder Ads and Ads in Search Results on Instagram presents a fantastic opportunity for businesses to upgrade their marketing strategies and scale conversions. These new ad formats enable brands to build anticipation for upcoming events, reach users actively ...

6 Exciting New Features in Reddit Ads Manager: A Paid Campaign Manager’s Perspective

April 8, 2023|Categories: Newsletter|Tags: , , |

These six new features in Reddit Ads Manager have the potential to greatly impact our clients' paid media strategies and budgets. By leveraging these enhancements, we can optimize our campaigns to improve performance and user experience, and ultimately achieve better ROI for our clients.

Microsoft’s New App Store: Opportunities and Challenges for App Developers

April 7, 2023|Categories: Newsletter|Tags: , |

The launch of Microsoft's new app store for mobile games presents both opportunities and challenges for app developers. The potential benefits include reaching new audiences and breaking the duopoly of Apple and Google in-app distribution. However, developers must navigate...

Boost Brand Awareness and Conversions with Google’s Product Feeds for Discovery Ads

April 6, 2023|Categories: Google, Newsletter|Tags: , , |

The addition of product feeds to Discovery ads presents a valuable opportunity for brands to enhance their branding strategies while driving conversions. By leveraging this feature, alongside improved reporting and measurement tools, brands can create more engaging and personalized ad experiences for ...

How to do pre-launch for a mobile game right

March 30, 2023|Categories: Best Practices & Guides, Performance Marketing Blog|Tags: , , |

The failure of a mobile game can be attributed to multiple reasons. These could include failure to understand your target audience, poor marketing campaigns, faulty app design, bad monetization model, low rates of customer retention, etc. A great tactic to ensure the success of your mobile...

ASO Competitive Research and Analysis: A Step-by-Step Guide

March 28, 2023|Categories: Best Practices & Guides, Performance Marketing Blog|Tags: , , |

Before knowing the term ASO Competitive research and analysis, we must first understand what is “App Store Optimization or ASO” and why it is necessary. ASO refers to improving the visibility of an app in an app store by using the SEO approach e.g. using optimized keywords that are most...

The Turning Point for Mobile Advertising Is SKAdNetwork 4.0, Probably

March 21, 2023|Categories: Best Practices & Guides, Performance Marketing Blog|Tags: , , |

SKAdNetwork (SKAN) is an attribution framework developed by Apple. It was introduced in 2018 to protect user privacy while still allowing advertisers to measure the effectiveness of their ad campaigns. The framework provides a way for advertisers to receive aggregated data abou...

How to Use TikTok Ads for E-Commerce

March 14, 2023|Categories: Performance Marketing Blog, TikTok|Tags: , , |

TikTok is creating a huge impact in the marketing world with its increasing audience and interesting hashtags and Trends. So, any e-commerce store whose target audience is the Young generation can create interesting and amazing ads according to their purpose and can bring millions of viewers to their brand...

Programmatic Ads Waste Your Budget: Here Is How

March 9, 2023|Categories: Best Practices & Guides, Performance Marketing Blog|Tags: , , |

Programmatic advertising is marketing in easy mode. You can purchase ad space on thousands of apps and websites instead of dealing with publishers directly. And for the dollars you put in, you get a bunch of impressions, clicks, and conversions. So you can see exactly what you got in return...

How Generative AI Can Change the Advertising Industry for Good

March 7, 2023|Categories: Best Practices & Guides, Performance Marketing Blog|Tags: , , |

Artificial intelligence and machine learning already play a huge role in advertising. For years, Meta, TikTok, Google, and other platforms have used AI to enhance the targeting capabilities they offer advertisers. Generative AI is now making a big impact. Major brands like...

Marketing Tools You Should Use in 2023

March 2, 2023|Categories: Best Practices & Guides, Performance Marketing Blog|Tags: , , |

When you’re busy managing campaigns and budgets, it can be hard to keep up with the latest innovations in the marketing world. That’s why we’ve compiled this list of digital marketing tools to make your life easier in 2023. You’ll likely be familiar with some of the tools, but...

Behind Tinder’s Marketing Strategy

February 28, 2023|Categories: Best Practices & Guides, Performance Marketing Blog|Tags: , , |

The story of Tinder’s marketing in its earliest days is legendary, as the new and unknown app hit 15,000 users in its first week. One might assume that early and clever design decisions – the swipe! – meant Tinder was born poised for success. Well, not quite. The Tinder team also...

Performance Marketing vs Brand Marketing

February 23, 2023|Categories: Best Practices & Guides, Performance Marketing Blog|Tags: , , |

The top-level goal of brand marketing and performance marketing is to generate sales. But there are significant differences between the two. Brand marketing is typically a more long-term strategy. This is because it can take time to establish an emotional connection with consumers that...

Opinion: What Does Elon’s Takeover Mean for Advertisers?

January 31, 2023|Categories: Best Practices & Guides, Performance Marketing Blog|Tags: , , |

As an ad channel, Twitter has always had its ups and downs. After the takeover, there are still benefits and risks in using the platform in your marketing mix. Elon Musk is a successful businessman. And like other social media platforms, Twitter relies on ad revenue. It’s highly unlikely that he will do anything that risks 90%...

5 Lessons From Airbnb’s Marketing Strategy

January 24, 2023|Categories: Best Practices & Guides, Performance Marketing Blog|Tags: , , |

When confronted with changing circumstances, Airbnb has found a way to adapt its marketing strategies to the needs and preferences of its customers. You can capitalize on opportunities and react quickly to overcome challenges by being agile and willing to adapt....

Why Apple Custom Product Pages are NOT A/B tests: Here’s what you need to know

January 10, 2023|Categories: Best Practices & Guides, Performance Marketing Blog|Tags: , , |

Custom Product Pages are still early and will likely improve over time, especially when they will be more equally distributed to users in the future. As of today, they're an exciting opportunity to promote specific features or to differentiate audiences for an app. However, they’re not an automatic win ‘just because’ they’re customized...

Click-Through vs. View-Through Attribution: Which Is Best?

January 10, 2023|Categories: Best Practices & Guides, Performance Marketing Blog|Tags: , , |

How do you attribute conversions in a world with so many channels? It’s a challenge that every marketer faces. If you can’t get an accurate picture of what’s driving conversions, it’s impossible to make the right calls when it comes to budget allocation. The two main attribution models are click-through and view-through attribution. 

What is TikTok Marketing?

December 6, 2022|Categories: Performance Marketing Blog, TikTok|Tags: , , , |

TikTok has only been around for a short time, yet it has already established a dedicated following among young people. Brands that aren't afraid to be themselves, even if it means being a little bit goofy, may be able to win over this demographic. To achieve this goal, trial and error will be required.

How to Measure Apple CPP?

November 30, 2022|Categories: Apple Search Ads, Best Practices & Guides, Performance Marketing Blog|Tags: , , , |

Apple’s iOS 15 provided some new tools for marketers. Custom Product Pages (CPP) let you create multiple versions of your App Store product page for your ad campaigns. That means you can make your app store landing pages more relevant to your audience, which is key to conversions and app installs.

What are Google app campaigns? How to Set Up and Optimize Google App Campaigns

November 29, 2022|Categories: Google, Performance Marketing Blog|Tags: , , |

How to Set Up and Optimize Google App Campaigns Your new mobile app is getting outstanding reviews. You know it's not extensively utilized, so you must promote it to boost downloads and engagement. There are several strategies to promote your new program.

Marketing Or Media Mix Modeling (MMM) For Dummies

November 22, 2022|Categories: Best Practices & Guides, Performance Marketing Blog|Tags: , , , |

How do you know which marketing activities are driving sales? Marketing Mix Modeling (MMM) can answer that question. It looks at how marketing efforts influenced business results in the past, so you can make better decisions when spending marketing budgets in the future. 

How to optimize Apple Search Ads – a quick guide

November 15, 2022|Categories: Apple Search Ads, Best Practices & Guides, Performance Marketing Blog|Tags: , , |

Apple Search Ads is one of the most complicated ad channels, and it requires a lot of work. We do that efficiently using automation scripts that help decrease the duplications you might have in your ad account. We also structure your account in the best way possible to get you the lowest cost per install on the dollar.

The Power of User Segmentation: How to Allocate Your Budgets for Prospects, Cold and Hot Retargeting

November 3, 2022|Categories: Best Practices & Guides, Data & Insights, Performance Marketing Blog|Tags: , , , , , |

Most brands’ number 1 marketing goal is constantly trying to reach new users and expand their reach, but it’s important to think about lapsed or churned users, how to re-engage them, and set aside a budget for them from the get-go. 

Growth Marketing vs Performance Marketing: All you need to know

November 1, 2022|Categories: Best Practices & Guides, Performance Marketing Blog|Tags: , , |

Overall, both growth and performance marketing strategies have their benefits and disadvantages. Growth marketing favors emerging companies, while performance marketing favors multiscale companies. If your company is a fit for performance marketing...

Online Panel Discussion: Impact of Corona on the app industry

October 27, 2022|Categories: App Marketing Webinars|Tags: , , , |

Corona: Win or Loss for the app industry? On the 17th of March, we organized a Facebook event for the Mobile Marketing Experts group, together with Tim Koschella from Kayzen, Cristina Constandache from Viber Rakuten, Erik Hegely from Pixel Federation and Andre Kempe...

Performance Marketing Best Practices

October 27, 2022|Categories: Best Practices & Guides, Performance Marketing Blog|Tags: , , |

Overall, performance marketing helps you target your audience with a more data-driven approach. The data obtained can be used to optimize your marketing campaign over time. On top of that performance marketing ensures that you only have to pay for measurable results like sales or clicks...

4 different attribution models: which one is right for your business?

October 25, 2022|Categories: Best Practices & Guides, Performance Marketing Blog|Tags: , , , , |

Attribution models are considered the main element in determining which ad network gets paid and help you decide where you should invest your buck. However, you need to take into consideration its accuracy and the fact that there is always a discrepancy level...

The Manifest Highlights Admiral Media Among Germany’s Most Reviewed Digital Design Companies

October 19, 2022|Categories: Awards & Reviews, Performance Marketing Blog|Tags: , , , |

Admiral Media has been recognized as one of Germany’s leading and most reviewed digital design companies on The Manifest. For context, The Manifest is a business blog website that compiles and analyzes practical business wisdom for innovators...

TikTok Ads: The Complete Guide to TikTok Advertising and Its Benefits

October 18, 2022|Categories: Best Practices & Guides, Performance Marketing Blog, TikTok|Tags: , , , |

More than a billion people use TikTok, a social media platform for uploading short videos. The key selling point of TikTok Ad is that it comes with in-built recording and editing facilities, allowing users to record, edit easily, and share videos on the network, which may become viral if done well.

How to Make the Most of Apple’s Custom Product Pages

October 11, 2022|Categories: Best Practices & Guides, iOS, Performance Marketing Blog|Tags: , , , , |

Apple's Custom Product Page is an entry point to more downloads. After Apple’s IOS 14 update, many marketers feared it was the end for customization. However, custom product pages are one of the few new weapons marketers can add to their arsenal in 2022. 

Email Marketing Strategies For Mobile Apps

October 6, 2022|Categories: Best Practices & Guides, Performance Marketing Blog|Tags: , , , |

You may find email marketing strategy for mobile apps to be completely overwhelming if you have never created a successful campaign in the past. Campaigns should not be fuzzy, and they must help increase ROI. There is a huge possibility that these email campaigns will outperform...

15 Must-Haves For Successful, User-Friendly Mobile Apps

October 4, 2022|Categories: Best Practices & Guides, Performance Marketing Blog|Tags: , , , |

Utmost care should be taken while designing a mobile app, as user expectations have surged over the years. That’s why user-friendly features as detailed above should be implemented at every step of the way to make the user experience as smooth and streamlined as possible.  

In-depth Guide To Marketing Your App With a Website or Blog

September 29, 2022|Categories: Best Practices & Guides, Performance Marketing Blog|Tags: , , |

In this day and age, creating a website for your business, product, app, etc. is a must. The website must be created before the launch of the app for promotion and SEO optimization. Make sure that your website contains all the information regarding your app, plus a link to the app page in the app store.

Why 99,5% of Consumer Apps Fail (And How To Keep Yours Alive)

September 27, 2022|Categories: Best Practices & Guides, Performance Marketing Blog|Tags: , , , , |

The success of an app depends upon multiple factors like competition and poor marketing among others. It is necessary to do proper research before developing your app. Things like good performance, exciting features, and a high level of user engagement can help...

7 Ways To Generate Mobile App Downloads Through Social Media

September 22, 2022|Categories: Best Practices & Guides, Performance Marketing Blog|Tags: , , , , |

The real question is, how will someone know about your application and download it? Many developers go through this problem, but it has many solutions to it. In this article, we will be breaking down 7 ways to generate app downloads through social media. 

What is Meta’s Aggregated Event Measurement (AEM) and how to use it

September 15, 2022|Categories: Best Practices & Guides, Facebook, Performance Marketing Blog|Tags: , , , |

Meta has released their Aggregated Event Measurement protocol in response to Apple’s iOS 14.5 update, helping advertisers accumulate more data for their ad campaigns. It's a way for you to see how your site is performing across the board—not just on one or two devices.

TikTok for Business? Top Tools to Get You Started

September 8, 2022|Categories: Best Practices & Guides, Performance Marketing Blog, TikTok|Tags: , , , |

For using TikTok for business, you need tools that will help you to design your ads, build your strategy, and work efficiently. In this article, we will be covering some major TikTok tools for business. Read it until the end. It will be worth your time.

Influencer marketing for mobile apps – A full guide

August 24, 2022|Categories: Best Practices & Guides, Performance Marketing Blog|Tags: , , , |

Influencer marketing is about building relationships between companies and consumers by leveraging people who already have strong connections with audiences who could use what you offer. When it comes to mobile apps, this mutual relationship of trust between the influencer...

Is more expensive always better? How not to fall into a pricing trap with your app

August 17, 2022|Categories: Best Practices & Guides, Performance Marketing Blog|Tags: , , , , |

Is more expensive always better? How not to fall into a pricing trap with your app - This is a guest post by Anna Yukhtenko, Head of Analytics at Hutch. Developing an awesome app is not the only ingredient in the recipe for success. Wait, scratch that…

Creatives’ magic: How one ad can reduce the CPI by 57% on TikTok

June 30, 2022|Categories: Performance Marketing Blog, TikTok|Tags: , , , |

We have been running campaigns for a while already for a meditation and mindfulness app with over 2,000 guided meditation sessions in 6 languages and used by 8 million people worldwide. Not long ago, we started testing a new channel with high popularity these days...

Why A/B testing on TikTok is wasting your money?

June 10, 2022|Categories: Facebook, Performance Marketing Blog, TikTok|Tags: , , |

Digital marketers are constantly striving to create the perfect ad. A/B testing provides marketers with a framework to systematically identify copy and creatives that resonate with target audiences. But is A/B testing on TikTok wasting your money, and how does it compare to Facebook A/B testing?

What is Android Privacy Sandbox? A marketers’ guide

May 24, 2022|Categories: Android, Performance Marketing Blog|Tags: , , |

The introduction of the Android Privacy Sandbox will restrict advertisers' access to user data, thus shifting how app owners run their marketing campaigns. With more than two-thirds of the world using Android, it’s essential for marketers to come to terms with these...

The rise of Android Advertising

May 10, 2022|Categories: Android, Best Practices & Guides, Performance Marketing Blog|Tags: , , |

As consumer privacy continues to improve, Android remains in the corner of advertisers, and it’s time we begin to embrace them. Mobile marketers can no longer depend solely on iOS for user acquisition. There are plenty of ways that businesses can leverage Android to increase UA.

How To Build A Successful App User Acquisition Strategy?

May 4, 2022|Categories: Best Practices & Guides, Performance Marketing Blog|Tags: , , , |

How To Build A Successful App User Acquisition Strategy? The key to proper strategy building is constant hypothesis testing and proper budgeting. We recommend choosing multiple channels and scaling success in a timely manner. Don’t be afraid to experiment and don’t forget to monitor your competitors. 

Facebook and Google Bidding Strategies: When & How to Use Them

April 7, 2022|Categories: Best Practices & Guides, Facebook, Google, Performance Marketing Blog|Tags: , , , |

When it comes to choosing a bidding strategy for your Facebook or Google ad campaigns, the options can seem rather confusing. Why do some ad campaigns burn through their budget so quickly, while others can’t seem to spend anything?

How we lowered our Client’s CPIs with TikTok’s new App Profile Feature

April 5, 2022|Categories: Performance Marketing Blog, TikTok|Tags: , , , |

TikTok has recently launched a new feature called App Profile and, as your TikTok experts, we would like to introduce you to it and analyze its impact on performance. First, let’s identify TikTok’s new App Profile Feature. You will find it in the ad section of TikTok inside the app in the App Profile segment. You can edit most things...

New TikTok Auto Targeting feature: what is its impact?

March 20, 2022|Categories: Performance Marketing Blog, TikTok|Tags: , , , |

TikTok released a new targeting option in its ad set setup. We are talking about the Automatic Targeting feature, and of course, we got our hands dirty and tested it out in some of our client’s accounts. So, what’s this about? It’s giving the algorithm the freedom to automatically show our ads to what it considers “relevant users”...

To MMP or not to MMP? Mobile Attribution after iOS14

March 19, 2022|Categories: iOS, Performance Marketing Blog|Tags: , , , |

A mobile measurement partner or MMP is a tool that helps app businesses measure the performance of their advertising campaigns from every angle. In short, it attributes a newly acquired user to an ad channel, campaign, and beyond. Let's compare how MMPs work before and after iOS 14 changes, as this is important to understand the effects of iOS 14 on MMPs.

How much should you spend on the first-ever UA campaign for a new app?

March 14, 2022|Categories: Best Practices & Guides, Performance Marketing Blog|Tags: , , , |

The thrill of trying out something new, waiting for the first batch of metrics, reading the first-ever reviews - validating app concepts is exciting and extremely interesting. Usually, you get that first batch of users into your new shiny concept via user acquisition (UA)...

Target your competitors, delete your pixel, and benchmark your CTR. Facebook Ads Guide.

March 2, 2022|Categories: Facebook, Performance Marketing Blog|Tags: , , |

Facebook is a great platform for marketers, and it has a huge user base that makes it the first go-to platform for advertising on social media. This sometimes makes it hard to win on Facebook. Things like a benchmark for CTR and Ad Recall Lift are really important...

Clutch Honors Admiral Media As Spain’s Top Mobile App Marketing Agency for 2022

February 2, 2022|Categories: Awards & Reviews, Performance Marketing Blog|Tags: , , |

Admiral Media has been highlighted by Clutch as Spain’s Top Mobile App Marketing Agency for 2022. If you’re not familiar with Clutch, it’s a ratings and reviews platform that helps firms across the globe connect with the solution providers.

“It’s not you, it’s me”, or how to figure out if a decline in UA performance is caused by an in-app or a marketing problem

January 13, 2022|Categories: Best Practices & Guides, Performance Marketing Blog|Tags: , , |

Figuring out why the UA efforts are not as profitable as before is all about being curious and finding the right baseline and comparison point. And after all, whatever the reason for the decline, it is best if marketing & product work together to solve the issue!

How to access Facebook granular data for Android through Google Install Referrer API

January 11, 2022|Categories: Facebook, Performance Marketing Blog|Tags: , , , |

Facebook announced, starting from October 29, 2021, user-level attribution data (raw data) of users who install an app through a Facebook ad after this date will be restricted as a result of Facebook depreciating its Advanced Mobile Measurement (AMM) program. 

These 6 rules will help you master campaign naming conventions

January 10, 2022|Categories: Best Practices & Guides, Performance Marketing Blog|Tags: , , |

Campaign naming convention refers to the name you give your campaign in your advertising account. It's a crucial part of data analysis and optimization, it can make your life way easier or complicate it. These 6 rules will help you master campaign naming conventions!

When privacy goes corporate: How iOS14 changes are hurting small businesses

November 26, 2021|Categories: iOS, Performance Marketing Blog|Tags: , , , , |

In this article, we talk about the potential impact of Apple’s new policy and how iOS14 changes are hurting small businesses. These iOS14 changes are a good step to ensure users’ privacy, and we all agree. Big companies are able to spend big. But that means that they’ll eventually increase...

App Marketing: The perfect combination of Art & Science

November 8, 2021|Categories: Best Practices & Guides, Performance Marketing Blog|Tags: , , , , |

In July 2008, Apple launched the App Store, and it only took three months for Google to follow suit by launching the Google Play Store. Apps became a gateway, a destination, a place where users can consume content, purchase goods (digital or physical)...

Rocket growth performance marketing! Admiral Media gets 5 Star Review on Clutch

November 4, 2021|Categories: Awards & Reviews, Performance Marketing Blog|Tags: , , , , |

We often see marketers throw jargon here and there, and some new business owners might not understand. Performance marketing is a term that’s quite common and sometimes misunderstood as just jargon. We at Admiral Media, want to help you understand marketing and deliver impeccable...

Facebook vs Pinterest: why smaller is sometimes bigger

October 31, 2021|Categories: Facebook, Performance Marketing Blog, Pinterest|Tags: , , , , |

If you use Facebook Ads for your business, you must have noticed that recently it has become not so effective and getting expensive day after day, which got advertisers thinking about new ways to approach ad channels to achieve diversification and decrease costs while growing.

4 mistakes will waste your advertising budget

October 17, 2021|Categories: Best Practices & Guides, Performance Marketing Blog|Tags: , , , , |

Along with a good product, a good pricing strategy, and proper distribution, you must have an effective advertising budget to achieve your company's growth goals. But many companies fail in this area because they make mistakes one after another - wasting advertising budget.