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ASO Competitive Research and Analysis: A Step-by-Step Guide
Before knowing the term ASO Competitive research and analysis, we must first understand what is “App Store Optimization or ASO” and why it is necessary. ASO refers to improving the visibility of an app in an app store by using the SEO approach e.g. using optimized keywords that are most...
Marketing Mix Modelling – Part 2
Marketers and data scientists alike laugh in the face of such philosophical pessimism. That’s because, with sophisticated marketing mix modeling, predicting the future is what marketing professionals try to do. And, in 2023, with access to vast amounts of data and...
The Turning Point for Mobile Advertising Is SKAdNetwork 4.0, Probably
SKAdNetwork (SKAN) is an attribution framework developed by Apple. It was introduced in 2018 to protect user privacy while still allowing advertisers to measure the effectiveness of their ad campaigns. The framework provides a way for advertisers to receive aggregated data abou...
How to Use TikTok Ads for E-Commerce
TikTok is creating a huge impact in the marketing world with its increasing audience and interesting hashtags and Trends. So, any e-commerce store whose target audience is the Young generation can create interesting and amazing ads according to their purpose and can bring millions of viewers to their brand...
Programmatic Ads Waste Your Budget: Here Is How
Programmatic advertising is marketing in easy mode. You can purchase ad space on thousands of apps and websites instead of dealing with publishers directly. And for the dollars you put in, you get a bunch of impressions, clicks, and conversions. So you can see exactly what you got in return...
How Generative AI Can Change the Advertising Industry for Good
Artificial intelligence and machine learning already play a huge role in advertising. For years, Meta, TikTok, Google, and other platforms have used AI to enhance the targeting capabilities they offer advertisers. Generative AI is now making a big impact. Major brands like...
Marketing Tools You Should Use in 2023
When you’re busy managing campaigns and budgets, it can be hard to keep up with the latest innovations in the marketing world. That’s why we’ve compiled this list of digital marketing tools to make your life easier in 2023. You’ll likely be familiar with some of the tools, but...
Behind Tinder’s Marketing Strategy
The story of Tinder’s marketing in its earliest days is legendary, as the new and unknown app hit 15,000 users in its first week. One might assume that early and clever design decisions – the swipe! – meant Tinder was born poised for success. Well, not quite. The Tinder team also...
Performance Marketing vs Brand Marketing
The top-level goal of brand marketing and performance marketing is to generate sales. But there are significant differences between the two. Brand marketing is typically a more long-term strategy. This is because it can take time to establish an emotional connection with consumers that...
Opinion: What Does Elon’s Takeover Mean for Advertisers?
As an ad channel, Twitter has always had its ups and downs. After the takeover, there are still benefits and risks in using the platform in your marketing mix. Elon Musk is a successful businessman. And like other social media platforms, Twitter relies on ad revenue. It’s highly unlikely that he will do anything that risks 90%...
5 Lessons From Airbnb’s Marketing Strategy
When confronted with changing circumstances, Airbnb has found a way to adapt its marketing strategies to the needs and preferences of its customers. You can capitalize on opportunities and react quickly to overcome challenges by being agile and willing to adapt....
Why Apple Custom Product Pages are NOT A/B tests: Here’s what you need to know
Custom Product Pages are still early and will likely improve over time, especially when they will be more equally distributed to users in the future. As of today, they're an exciting opportunity to promote specific features or to differentiate audiences for an app. However, they’re not an automatic win ‘just because’ they’re customized...
Click-Through vs. View-Through Attribution: Which Is Best?
How do you attribute conversions in a world with so many channels? It’s a challenge that every marketer faces. If you can’t get an accurate picture of what’s driving conversions, it’s impossible to make the right calls when it comes to budget allocation. The two main attribution models are click-through and view-through attribution.
Best Facebook Ads Strategy for eCommerce
In short, there is no definitive strategy to help you become successful overnight. But a mixture of certain practices, experimenting with different ideas, and being consistent with your ad campaigns can help you gain customers in the long run...
How to create your customer acquisition plan
The goal of a customer acquisition strategy is to generate leads and convert them into full-time customers. By understanding your audience, their demands, and the channels where they are most likely to encounter your products, positive results can be achieved...
What is TikTok Marketing?
TikTok has only been around for a short time, yet it has already established a dedicated following among young people. Brands that aren't afraid to be themselves, even if it means being a little bit goofy, may be able to win over this demographic. To achieve this goal, trial and error will be required.
How to Measure Apple CPP?
Apple’s iOS 15 provided some new tools for marketers. Custom Product Pages (CPP) let you create multiple versions of your App Store product page for your ad campaigns. That means you can make your app store landing pages more relevant to your audience, which is key to conversions and app installs.
What are Google app campaigns? How to Set Up and Optimize Google App Campaigns
How to Set Up and Optimize Google App Campaigns Your new mobile app is getting outstanding reviews. You know it's not extensively utilized, so you must promote it to boost downloads and engagement. There are several strategies to promote your new program.
What will the cost of Pinterest ads be in 2023?
How much do Pinterest ads cost in 2023? Pinterest is an idea discovery, curation, and sharing platform that combines elements of a search engine with a social network. Ads on Pinterest allow companies to market their wares to Pinterest users. Promoted pins are another name for Pinterest ads.
Marketing Or Media Mix Modeling (MMM) For Dummies
How do you know which marketing activities are driving sales? Marketing Mix Modeling (MMM) can answer that question. It looks at how marketing efforts influenced business results in the past, so you can make better decisions when spending marketing budgets in the future.
How to optimize Apple Search Ads – a quick guide
Apple Search Ads is one of the most complicated ad channels, and it requires a lot of work. We do that efficiently using automation scripts that help decrease the duplications you might have in your ad account. We also structure your account in the best way possible to get you the lowest cost per install on the dollar.
How To Turn Your Subscription App Into A Booming Business
How to Turn Your Subscription App Into A Booming Business Subscription business models are commonplace nowadays. Let's break down what a subscription business model is, how it operates, and the advantages it offers in this piece.
What are the steps involved in mobile app marketing?
Mobile app marketing is pretty much a necessity to increase brand awareness, reach a bigger audience and stand out from your competitors. It also helps you understand the needs of your customers to make some much-needed changes to your app...
The Power of User Segmentation: How to Allocate Your Budgets for Prospects, Cold and Hot Retargeting
Most brands’ number 1 marketing goal is constantly trying to reach new users and expand their reach, but it’s important to think about lapsed or churned users, how to re-engage them, and set aside a budget for them from the get-go.
Growth Marketing vs Performance Marketing: All you need to know
Overall, both growth and performance marketing strategies have their benefits and disadvantages. Growth marketing favors emerging companies, while performance marketing favors multiscale companies. If your company is a fit for performance marketing...
Performance Marketing Best Practices
Overall, performance marketing helps you target your audience with a more data-driven approach. The data obtained can be used to optimize your marketing campaign over time. On top of that performance marketing ensures that you only have to pay for measurable results like sales or clicks...
4 different attribution models: which one is right for your business?
Attribution models are considered the main element in determining which ad network gets paid and help you decide where you should invest your buck. However, you need to take into consideration its accuracy and the fact that there is always a discrepancy level...
The Manifest Highlights Admiral Media Among Germany’s Most Reviewed Digital Design Companies
Admiral Media has been recognized as one of Germany’s leading and most reviewed digital design companies on The Manifest. For context, The Manifest is a business blog website that compiles and analyzes practical business wisdom for innovators...
TikTok Ads: The Complete Guide to TikTok Advertising and Its Benefits
More than a billion people use TikTok, a social media platform for uploading short videos. The key selling point of TikTok Ad is that it comes with in-built recording and editing facilities, allowing users to record, edit easily, and share videos on the network, which may become viral if done well.
An In-depth Guide To Freemium Mobile Apps
In short, the freemium monetization model can be highly beneficial if your app offers long-term value to customers and has a high level of user engagement. This format allows your app to be reached by a large audience and greatly boosts your download numbers.
How to Make the Most of Apple’s Custom Product Pages
Apple's Custom Product Page is an entry point to more downloads. After Apple’s IOS 14 update, many marketers feared it was the end for customization. However, custom product pages are one of the few new weapons marketers can add to their arsenal in 2022.
Email Marketing Strategies For Mobile Apps
You may find email marketing strategy for mobile apps to be completely overwhelming if you have never created a successful campaign in the past. Campaigns should not be fuzzy, and they must help increase ROI. There is a huge possibility that these email campaigns will outperform...
15 Must-Haves For Successful, User-Friendly Mobile Apps
Utmost care should be taken while designing a mobile app, as user expectations have surged over the years. That’s why user-friendly features as detailed above should be implemented at every step of the way to make the user experience as smooth and streamlined as possible.
In-depth Guide To Marketing Your App With a Website or Blog
In this day and age, creating a website for your business, product, app, etc. is a must. The website must be created before the launch of the app for promotion and SEO optimization. Make sure that your website contains all the information regarding your app, plus a link to the app page in the app store.
Why 99,5% of Consumer Apps Fail (And How To Keep Yours Alive)
The success of an app depends upon multiple factors like competition and poor marketing among others. It is necessary to do proper research before developing your app. Things like good performance, exciting features, and a high level of user engagement can help...
7 Ways To Generate Mobile App Downloads Through Social Media
The real question is, how will someone know about your application and download it? Many developers go through this problem, but it has many solutions to it. In this article, we will be breaking down 7 ways to generate app downloads through social media.
The In-depth Guide To App Store Optimization
App Store Optimization (ASO) basically involves all the activities you do for the optimization of your app. This in turn leads to your app being ranked higher on an app store (increased visibility) which is a must to increase conversion rates and app downloads...
What is Meta’s Aggregated Event Measurement (AEM) and how to use it
Meta has released their Aggregated Event Measurement protocol in response to Apple’s iOS 14.5 update, helping advertisers accumulate more data for their ad campaigns. It's a way for you to see how your site is performing across the board—not just on one or two devices.
15 Steps To Increase Mobile App Downloads
15 steps to increase mobile app downloads: It is important for app manufacturers to use mobile app marketing or other promotional strategies to increase app visibility. Marketing will bring more eyes to your app, which will increase mobile app downloads.
TikTok for Business? Top Tools to Get You Started
For using TikTok for business, you need tools that will help you to design your ads, build your strategy, and work efficiently. In this article, we will be covering some major TikTok tools for business. Read it until the end. It will be worth your time.
How to Write Ads Like a Pro – Why Copywriting Is an Underrated Superpower
As the internet becomes more and more geared toward ephemeral image-based and video content, what place does copy have in today’s marketing world? Is it just filler surrounding the main event, or does it have value?
Influencer marketing for mobile apps – A full guide
Influencer marketing is about building relationships between companies and consumers by leveraging people who already have strong connections with audiences who could use what you offer. When it comes to mobile apps, this mutual relationship of trust between the influencer...
Is more expensive always better? How not to fall into a pricing trap with your app
Is more expensive always better? How not to fall into a pricing trap with your app - This is a guest post by Anna Yukhtenko, Head of Analytics at Hutch. Developing an awesome app is not the only ingredient in the recipe for success. Wait, scratch that…
Creatives’ magic: How one ad can reduce the CPI by 57% on TikTok
We have been running campaigns for a while already for a meditation and mindfulness app with over 2,000 guided meditation sessions in 6 languages and used by 8 million people worldwide. Not long ago, we started testing a new channel with high popularity these days...
Why A/B testing on TikTok is wasting your money?
Digital marketers are constantly striving to create the perfect ad. A/B testing provides marketers with a framework to systematically identify copy and creatives that resonate with target audiences. But is A/B testing on TikTok wasting your money, and how does it compare to Facebook A/B testing?
What is Android Privacy Sandbox? A marketers’ guide
The introduction of the Android Privacy Sandbox will restrict advertisers' access to user data, thus shifting how app owners run their marketing campaigns. With more than two-thirds of the world using Android, it’s essential for marketers to come to terms with these...
Deep Linking for Dummies
Deep linking is a term often associated with improving user experience and re-engaging consumers. But what exactly are deep links? To put it simply, deep links are URLs that take you to a specific page of a mobile app. Deep links can be planted just about anywhere...
The rise of Android Advertising
As consumer privacy continues to improve, Android remains in the corner of advertisers, and it’s time we begin to embrace them. Mobile marketers can no longer depend solely on iOS for user acquisition. There are plenty of ways that businesses can leverage Android to increase UA.
How To Build A Successful App User Acquisition Strategy?
How To Build A Successful App User Acquisition Strategy? The key to proper strategy building is constant hypothesis testing and proper budgeting. We recommend choosing multiple channels and scaling success in a timely manner. Don’t be afraid to experiment and don’t forget to monitor your competitors.
Cohort Reports with iOS14 changes
The changes brought about by the rollout of iOS 14.5+ have altered marketing strategies, but they have not been as severe for user acquisition or retention as many people predicted, at least for brands spending 7-figure on advertising budgets.
Facebook and Google Bidding Strategies: When & How to Use Them
When it comes to choosing a bidding strategy for your Facebook or Google ad campaigns, the options can seem rather confusing. Why do some ad campaigns burn through their budget so quickly, while others can’t seem to spend anything?
How we lowered our Client’s CPIs with TikTok’s new App Profile Feature
TikTok has recently launched a new feature called App Profile and, as your TikTok experts, we would like to introduce you to it and analyze its impact on performance. First, let’s identify TikTok’s new App Profile Feature. You will find it in the ad section of TikTok inside the app in the App Profile segment. You can edit most things...
The top 6 things your marketing team may be missing
There are so many moving parts when it comes to marketing, and it’s difficult to keep track of each of them. As your brand evolves, your focus might be on what the next steps look like and how you can drive more sales from a new product...
New TikTok Auto Targeting feature: what is its impact?
TikTok released a new targeting option in its ad set setup. We are talking about the Automatic Targeting feature, and of course, we got our hands dirty and tested it out in some of our client’s accounts. So, what’s this about? It’s giving the algorithm the freedom to automatically show our ads to what it considers “relevant users”...
To MMP or not to MMP? Mobile Attribution after iOS14
A mobile measurement partner or MMP is a tool that helps app businesses measure the performance of their advertising campaigns from every angle. In short, it attributes a newly acquired user to an ad channel, campaign, and beyond. Let's compare how MMPs work before and after iOS 14 changes, as this is important to understand the effects of iOS 14 on MMPs.
How much should you spend on the first-ever UA campaign for a new app?
The thrill of trying out something new, waiting for the first batch of metrics, reading the first-ever reviews - validating app concepts is exciting and extremely interesting. Usually, you get that first batch of users into your new shiny concept via user acquisition (UA)...
Why do 20% of your ad creatives generate 80% of your results?
We all know that 80% of the effects are created by 20% of the causes. The 80-20 rule, or the Pareto Principle, is an aphorism that asserts that 80% of outcomes (or outputs) result from 20% of all causes (or inputs) for any given event. But, why...
Why you should link your client’s Google Ads Account to Google Search Console
Google Ads is search-based advertising which means they appear above your search results based on the keyword you have searched. On the other hand, Google Search Console is a tool that shows you when your website appears...
Target your competitors, delete your pixel, and benchmark your CTR. Facebook Ads Guide.
Facebook is a great platform for marketers, and it has a huge user base that makes it the first go-to platform for advertising on social media. This sometimes makes it hard to win on Facebook. Things like a benchmark for CTR and Ad Recall Lift are really important...
The Growth Loop – Admiral Media’s Growth Framework and eBook
The Growth Loop is a step-by-step framework that teaches you how to grow a business from 0 to 1,000,000 users and beyond. We’ll focus on how to do performance marketing for your business like a pro. This includes strategic planning, the tools you'll need...
Is LTV still relevant in the post-iOS 14 world?
For many years, LTV has quietly yet consistently sat on the throne of the metrics used by advertisers all over the ecosystem to decide on how effective their advertising is and how to allocate budgets properly to maximize returns and keep...
Best practices for Google Shopping Feeds
There are numerous factors that affect your Google Shopping campaign performance and optimized Google Shopping Feeds can be the difference between a campaign that works and one that doesn’t. You might be wondering how to optimize your feed and...
Apple’s iOS 15 Custom Product Pages Guide
Apple recently announced several significant updates related to the App Store during WWDC21. There were some significant tweaks for App Store Optimization, and the most important announcement was the launch of custom product pages.
Clutch Honors Admiral Media As Spain’s Top Mobile App Marketing Agency for 2022
Admiral Media has been highlighted by Clutch as Spain’s Top Mobile App Marketing Agency for 2022. If you’re not familiar with Clutch, it’s a ratings and reviews platform that helps firms across the globe connect with the solution providers.
9 impactful changes to consider for the 2022/2023 Google Ads strategy
2021 was full of updates for Google Ads. As Google continues to roll out new features and strategies, being aware of these updates will help you adjust your strategies to keep the performance. So let's see 9 impactful changes to consider for your 2022 Google Ads strategy.
Admiral Media Looks Back on 2021 Performance on Clutch
Admiral Media runs performance marketing for your apps or e-commerce at scale. We provide services such as tracking, campaign optimization, and automation of reports across all your acquisition channels to help scale your app’s growth.
“It’s not you, it’s me”, or how to figure out if a decline in UA performance is caused by an in-app or a marketing problem
Figuring out why the UA efforts are not as profitable as before is all about being curious and finding the right baseline and comparison point. And after all, whatever the reason for the decline, it is best if marketing & product work together to solve the issue!
The Hidden Risks of In-housing
In-housing or outsourcing? It's one of the biggest questions in marketing and more brands are discussing whether to hire in-house employees or to outsource marketing work to digital marketing agencies. Outsourcing has been growing through the years, shaping how...
How to access Facebook granular data for Android through Google Install Referrer API
Facebook announced, starting from October 29, 2021, user-level attribution data (raw data) of users who install an app through a Facebook ad after this date will be restricted as a result of Facebook depreciating its Advanced Mobile Measurement (AMM) program.
These 6 rules will help you master campaign naming conventions
Campaign naming convention refers to the name you give your campaign in your advertising account. It's a crucial part of data analysis and optimization, it can make your life way easier or complicate it. These 6 rules will help you master campaign naming conventions!
Common Google Ads Mistakes Your Agency Makes
You probably already know about Google Ads. They’re the big rectangles we all see at the top and sides of search results. But, do you know whether your agency is making the correct decisions when it comes to these ads? Let's review now the most common Google Ads Mistakes!
How to push down those Facebook Ads CPMs
If you have been seeing a rise in your Facebook ad’s CPM rates over the past couple of months, you are not alone. There is a lot of talk about this increase in costs in the ad community. So let's see how to push down Facebook ads CPMs.
When privacy goes corporate: How iOS14 changes are hurting small businesses
In this article, we talk about the potential impact of Apple’s new policy and how iOS14 changes are hurting small businesses. These iOS14 changes are a good step to ensure users’ privacy, and we all agree. Big companies are able to spend big. But that means that they’ll eventually increase...
App Marketing: The perfect combination of Art & Science
In July 2008, Apple launched the App Store, and it only took three months for Google to follow suit by launching the Google Play Store. Apps became a gateway, a destination, a place where users can consume content, purchase goods (digital or physical)...
Rocket growth performance marketing! Admiral Media gets 5 Star Review on Clutch
We often see marketers throw jargon here and there, and some new business owners might not understand. Performance marketing is a term that’s quite common and sometimes misunderstood as just jargon. We at Admiral Media, want to help you understand marketing and deliver impeccable...
Facebook vs Pinterest: why smaller is sometimes bigger
If you use Facebook Ads for your business, you must have noticed that recently it has become not so effective and getting expensive day after day, which got advertisers thinking about new ways to approach ad channels to achieve diversification and decrease costs while growing.
4 mistakes will waste your advertising budget
Along with a good product, a good pricing strategy, and proper distribution, you must have an effective advertising budget to achieve your company's growth goals. But many companies fail in this area because they make mistakes one after another - wasting advertising budget.
Dive into Reddit for performance
Reddit is long in the tooth when it comes to its existence as a social media platform. The Reddit company was founded in 2005 by Steve Huffman, Aaron Swartz, and Alexis Ohanian. Huffman remains the CEO till today, which is an impressive 16 years...
Will your performance marketing plans survive 2021
With the rise in technology and its use in advertising, performance marketing has been changing rapidly over the last few years. However, it's not as easy as opening a Facebook campaign or just boosting one of your posts anymore...
The Official End Of Self-Attributing Networks in iOS15
Apple announced they will be stripping Facebook, Google, and Twitter of their status as self-attributing networks in the next version of iOS. With this change, advertisers will be able to opt in to get copies of the winning postbacks via SKAN...
3 things to consider when designing an ad for Tiktok
TikTok is without a doubt one of the most popular social media apps. Between all the different types of videos and live streaming, you will always find something to watch on TikTok. But how much do you really know about the TikTok app?
New TikTok Ads to boost performance!
TikTok has introduced some great new features for businesses looking to advertise on the platform. Here, we break down what these new formats are and how they can help refresh your marketing strategy.
Admiral Media is ranked as Top Design Firm!
Top Design Firms is a new player in the B2B design services space. A sister website of Clutch, they compile and organize companies that offer marketing, design, and development services. Buyers can choose the perfect provider...
The top 3 tools you need for app marketing
It’s a tough market out there with so many apps in both the app store and the google play store which means that it’s difficult for your app to be discovered, let alone downloaded. The good news is, having an agency partner...
The top 3 metrics to look at for growth
When it comes to startups, there’s an undeniable desire for growth. Not only do more customers mean more revenue, but also more awareness and potential for a larger customer base. The question is: what are some of the top metrics...
The Top 3 Growth Fails We Learned to Avoid
Growth is one of the most important parts of any company’s success. The faster your company grows, the more likely you are to be successful. Here, are the top 3 growth fails we learned to avoid...
The top 3 marketing basics you have forgotten about
In this article, we will talk about the top 3 marketing and advertising basics you have forgotten and how others are using them for mega-growth. Ask yourself, when was the last time you spoke with other marketing peers about any fundamentals...
How to amplify your growth on Facebook Ads
You can win +150% ROAS with this strategy on Facebook. With some simple settings, you can easily win a lot on your performance marketing strategy. Just follow some common strategies known in the marketing industry...
How Google changes your 80% of your web tracking
Digital marketers are going to experience another massive change in the industry. First, iOS14 and Apple’s SKAdnetwork, and after that, Google wants to delete all 3rd party cookies from their Chrome browser by 2022...
The SKAdnetwork map – All iOS14 questions answered
Apple's iOS 14 is changing the advertising industry once and for all. The SKAdnetwork master map to answer all your iOS14 questions. Does Facebook use View Through attribution and how does Google track and report your app campaigns?
How to scale e-commerce with Pinterest Ads
Pinterest is taking steps to make it easier for businesses of all sizes to be able to advertise for performance, retailers to get back to business with a pure online new experience as 97% of top searches on Pinterest are...
The Skadnetwork report
We ran experiments with Adjust tracking on Liftoff + Twitter and here are the results. PCM will offer support for measuring app-to-web conversions on iOS and iPadOS apps and will not be available in SKAdNetwork, which is...
Admiral Media named as one of the Top Marketing Agencies in Spain
Agile, flexible, and transparent — are just some of the positive words our clients have said about us. Our expertise is conducting performance marketing for your apps, which can help your business grow...
Admiral Media won the BEST TIKTOK CAMPAIGN AWARD at App Growth Awards 2020!
We are greatly pleased and super proud to receive 🚀 THE BEST TIKTOK CAMPAIGN AWARD this year at App Growth Awards by App Promotion Summit! Special thanks to the entire Bonial & kaufDA teams, as without them, we couldn’t make this happen!
Elections in Europe: How do political parties invest in Facebook ads
In this article, we focus on Facebook ads which seem to be the most used and successful among the major political parties, and compare their spendings & reach in Germany, France, and the UK. The figures are publicly available...
Admiral Media is shortlisted on Effective Mobile Marketing Awards 2020!
Boom! Admiral Media is shortlisted on this year's Effective Mobile Marketing Awards! In the Most Effective Performance Marketing Campaign category, our Fastic Intermittent Fasting App Campaign is competing with the other 5 finalists.
Admiral Media, Top App Marketing Company!
We are really excited to announce that Admiral Media was listed as a Top App Marketing Company (2020) by Business of Apps. Business of Apps created a guide that covers the best mobile marketing...
How automation changes the life of advertisers
How automation changes the life of advertisers. An online interview series was recorded by Andre Kempe from Admiral Media and Tim Koschella from Kayzen. The discussions are covering 4 "hot" topics...
Recent Google Updates you shouldn’t miss out
After reviewing the 7 best practices for Google App Campaigns, below we have compiled a complementary list of Google launches, updates, and refreshes that have rolled out recently, as well as a quick guide for who...
Admiral Media hires new Motion Designer
Welcome on board of Admiral Media, Lugão! We are proud to announce that Lugão Garcia has joined the crew as Motion Designer. Lugão has a law degree but never worked in that area. Rather turned to professional photography...
Video Engagement Report – TikTok Ads vs Facebook Ads
Back to our current “hot” topic of comparing performance on TikTok Ads vs Facebook Ads, we are ready to share some new data, and at this time we focus on video engagement! We have analyzed the key metrics...
Custom Details Page for Google App Campaigns – all you need to know
Following up on our previous article about the 7 best practices of how to make Google App Campaigns successful, we are ready to share some really hot news about Google’s new Custom Details Page! A massive improvement for our app campaigns!
How to make Google App Campaigns successful? 7 UAC best practices for the best possible ad performance!
UAC Best Practices: How to make Google App Campaigns successful? We have collected 7 best practices for you to keep in mind! Get in touch with us if you want to learn more about Google App Campaigns...
Corona’s impact on the mobile app industry. Part III.
There is a lot going on in the world right now, brands and marketers are asking themselves how they can respond to the changed consumer behaviors, and what the best strategies are through these uncertain times.
“TikTok is not my target audience”. You are wrong & here’s the data.
Yes, we have been sharing many articles about TikTok recently, but due to the “hotness” of the topic, we simply must continue. You can just take a look at some results we achieved for some of our clients in the last 60 days...
TikTok as a marketing tool – here and now!
Following up on our previous analysis of the efficiency of TikTok ads, we are ready to share some new and promising data from the last 30 days from one of our clients from the nutrition sector. TikTok as a marketing tool!
Our world in numbers – Q1 2020
Our world in numbers. Our amazing UA team worked day & night to achieve these results! We proudly present our Q1 2020 report, covering multiple sectors by our clients. Reach out for more!
How to promote your brand or app during the Corona crisis
How to promote your brand or app during the Corona crisis. In this article, we look for the answers and share the findings with you! Net-net, TikTok marketing strategy now has sets trends, has popularity, and reach capabilities...
Full Panel Discussion Online: how did Corona change the app industry
Corona: Win or Loss for the app industry? On the 17th of March, we organized a Facebook event for the Mobile Marketing Experts group, together with Tim Koschella from Kayzen, Cristina Constandache from Viber Rakuten...
Corona’s impact on the mobile app industry part II
Following up on our Covid-19 special - we gathered further information and fresh data from some of our industry friends on Corona's impact on their very own business - and you can imagine, for some of them, it is dramatic...
Admiral Media hires former Regional Account Director of Grey Group Poland
Ahoi Anna! Welcome on board of our ship! The Admiral is proud to announce that Anna Czuczor has joined the crew and will be responsible for all marketing activities! As the former Regional Group Account Director at Grey...
How to set up TikTok Ads for Apps – Insights & Data
TikTok's growth is stunning, content creators, celebrities, fun blogs, comedians, and many more are joining the platform. To benefit from its early success and build massive followership overnight. But how to set up TikTok ads for apps...
Founded in Spain, performing worldwide
