Insights2022-11-21T11:04:51+00:00

Mobile App Marketing Insights

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LATEST POSTS

How to Measure Apple CPP?

November 30, 2022|Categories: Apple Search Ads, Best Practices & Guides, Performance Marketing Blog|Tags: , , , |

Apple’s iOS 15 provided some new tools for marketers. Custom Product Pages (CPP) let you create multiple versions of your App Store product page for your ad campaigns. That means you can make your app store landing pages more relevant to your audience, which is key to conversions and app installs.

What are Google app campaigns? How to Set Up and Optimize Google App Campaigns

November 29, 2022|Categories: Google, Performance Marketing Blog|Tags: , , |

How to Set Up and Optimize Google App Campaigns Your new mobile app is getting outstanding reviews. You know it's not extensively utilized, so you must promote it to boost downloads and engagement. There are several strategies to promote your new program.

Marketing Mix Modeling (MMM) For Dummies

November 22, 2022|Categories: Best Practices & Guides, Performance Marketing Blog|Tags: , , , |

How do you know which marketing activities are driving sales? Marketing Mix Modeling (MMM) can answer that question. It looks at how marketing efforts influenced business results in the past, so you can make better decisions when spending marketing budgets in the future. 

How to optimize Apple Search Ads – a quick guide

November 15, 2022|Categories: Apple Search Ads, Best Practices & Guides, Performance Marketing Blog|Tags: , , |

Apple Search Ads is one of the most complicated ad channels, and it requires a lot of work. We do that efficiently using automation scripts that help decrease the duplications you might have in your ad account. We also structure your account in the best way possible to get you the lowest cost per install on the dollar.

The Power of User Segmentation: How to Allocate Your Budgets for Prospects, Cold and Hot Retargeting

November 3, 2022|Categories: Best Practices & Guides, Data & Insights, Performance Marketing Blog|Tags: , , , , , |

Most brands’ number 1 marketing goal is constantly trying to reach new users and expand their reach, but it’s important to think about lapsed or churned users, how to re-engage them, and set aside a budget for them from the get-go. 

Growth Marketing vs Performance Marketing: All you need to know

November 1, 2022|Categories: Best Practices & Guides, Performance Marketing Blog|Tags: , , |

Overall, both growth and performance marketing strategies have their benefits and disadvantages. Growth marketing favors emerging companies, while performance marketing favors multiscale companies. If your company is a fit for performance marketing...

Performance Marketing Best Practices

October 27, 2022|Categories: Best Practices & Guides, Performance Marketing Blog|Tags: , , |

Overall, performance marketing helps you target your audience with a more data-driven approach. The data obtained can be used to optimize your marketing campaign over time. On top of that performance marketing ensures that you only have to pay for measurable results like sales or clicks...

4 different attribution models: which one is right for your business?

October 25, 2022|Categories: Best Practices & Guides, Performance Marketing Blog|Tags: , , , , |

Attribution models are considered the main element in determining which ad network gets paid and help you decide where you should invest your buck. However, you need to take into consideration its accuracy and the fact that there is always a discrepancy level...

The Manifest Highlights Admiral Media Among Germany’s Most Reviewed Digital Design Companies

October 19, 2022|Categories: Awards & Reviews, Performance Marketing Blog|Tags: , , , |

Admiral Media has been recognized as one of Germany’s leading and most reviewed digital design companies on The Manifest. For context, The Manifest is a business blog website that compiles and analyzes practical business wisdom for innovators...

TikTok Ads: The Complete Guide to TikTok Advertising and Its Benefits

October 18, 2022|Categories: Best Practices & Guides, Performance Marketing Blog, TikTok|Tags: , , , |

More than a billion people use TikTok, a social media platform for uploading short videos. The key selling point of TikTok Ad is that it comes with in-built recording and editing facilities, allowing users to record, edit easily, and share videos on the network, which may become viral if done well.

How to Make the Most of Apple’s Custom Product Pages

October 11, 2022|Categories: Best Practices & Guides, iOS, Performance Marketing Blog|Tags: , , , , |

Apple's Custom Product Page is an entry point to more downloads. After Apple’s IOS 14 update, many marketers feared it was the end for customization. However, custom product pages are one of the few new weapons marketers can add to their arsenal in 2022. 

Email Marketing Strategies For Mobile Apps

October 6, 2022|Categories: Best Practices & Guides, Performance Marketing Blog|Tags: , , , |

You may find email marketing strategy for mobile apps to be completely overwhelming if you have never created a successful campaign in the past. Campaigns should not be fuzzy, and they must help increase ROI. There is a huge possibility that these email campaigns will outperform...

15 Must-Haves For Successful, User-Friendly Mobile Apps

October 4, 2022|Categories: Best Practices & Guides, Performance Marketing Blog|Tags: , , , |

Utmost care should be taken while designing a mobile app, as user expectations have surged over the years. That’s why user-friendly features as detailed above should be implemented at every step of the way to make the user experience as smooth and streamlined as possible.  

In-depth Guide To Marketing Your App With a Website or Blog

September 29, 2022|Categories: Best Practices & Guides, Performance Marketing Blog|Tags: , , |

In this day and age, creating a website for your business, product, app, etc. is a must. The website must be created before the launch of the app for promotion and SEO optimization. Make sure that your website contains all the information regarding your app, plus a link to the app page in the app store.

Why 99,5% of Consumer Apps Fail (And How To Keep Yours Alive)

September 27, 2022|Categories: Best Practices & Guides, Performance Marketing Blog|Tags: , , , , |

The success of an app depends upon multiple factors like competition and poor marketing among others. It is necessary to do proper research before developing your app. Things like good performance, exciting features, and a high level of user engagement can help...

7 Ways To Generate Mobile App Downloads Through Social Media

September 22, 2022|Categories: Best Practices & Guides, Performance Marketing Blog|Tags: , , , , |

The real question is, how will someone know about your application and download it? Many developers go through this problem, but it has many solutions to it. In this article, we will be breaking down 7 ways to generate app downloads through social media. 

What is Meta’s Aggregated Event Measurement (AEM) and how to use it

September 15, 2022|Categories: Best Practices & Guides, Facebook, Performance Marketing Blog|Tags: , , , |

Meta has released their Aggregated Event Measurement protocol in response to Apple’s iOS 14.5 update, helping advertisers accumulate more data for their ad campaigns. It's a way for you to see how your site is performing across the board—not just on one or two devices.

TikTok for Business? Top Tools to Get You Started

September 8, 2022|Categories: Best Practices & Guides, Performance Marketing Blog, TikTok|Tags: , , , |

For using TikTok for business, you need tools that will help you to design your ads, build your strategy, and work efficiently. In this article, we will be covering some major TikTok tools for business. Read it until the end. It will be worth your time.

Influencer marketing for mobile apps – A full guide

August 24, 2022|Categories: Best Practices & Guides, Performance Marketing Blog|Tags: , , , |

Influencer marketing is about building relationships between companies and consumers by leveraging people who already have strong connections with audiences who could use what you offer. When it comes to mobile apps, this mutual relationship of trust between the influencer...

Is more expensive always better? How not to fall into a pricing trap with your app

August 17, 2022|Categories: Best Practices & Guides, Performance Marketing Blog|Tags: , , , , |

Is more expensive always better? How not to fall into a pricing trap with your app - This is a guest post by Anna Yukhtenko, Head of Analytics at Hutch. Developing an awesome app is not the only ingredient in the recipe for success. Wait, scratch that…

Creatives’ magic: How one ad can reduce the CPI by 57% on TikTok

June 30, 2022|Categories: Performance Marketing Blog, TikTok|Tags: , , , |

We have been running campaigns for a while already for a meditation and mindfulness app with over 2,000 guided meditation sessions in 6 languages and used by 8 million people worldwide. Not long ago, we started testing a new channel with high popularity these days...

Why A/B testing on TikTok is wasting your money?

June 10, 2022|Categories: Facebook, Performance Marketing Blog, TikTok|Tags: , , |

Digital marketers are constantly striving to create the perfect ad. A/B testing provides marketers with a framework to systematically identify copy and creatives that resonate with target audiences. But is A/B testing on TikTok wasting your money, and how does it compare to Facebook A/B testing?

How To Build A Successful App User Acquisition Strategy?

May 4, 2022|Categories: Best Practices & Guides, Performance Marketing Blog|Tags: , , , |

How To Build A Successful App User Acquisition Strategy? The key to proper strategy building is constant hypothesis testing and proper budgeting. We recommend choosing multiple channels and scaling success in a timely manner. Don’t be afraid to experiment and don’t forget to monitor your competitors. 

Facebook and Google Bidding Strategies: When & How to Use Them

April 7, 2022|Categories: Best Practices & Guides, Facebook, Google, Performance Marketing Blog|Tags: , , , |

When it comes to choosing a bidding strategy for your Facebook or Google ad campaigns, the options can seem rather confusing. Why do some ad campaigns burn through their budget so quickly, while others can’t seem to spend anything?

How we lowered our Client’s CPIs with TikTok’s new App Profile Feature

April 5, 2022|Categories: Performance Marketing Blog, TikTok|Tags: , , , |

TikTok has recently launched a new feature called App Profile and, as your TikTok experts, we would like to introduce you to it and analyze its impact on performance. First, let’s identify TikTok’s new App Profile Feature. You will find it in the ad section of TikTok inside the app in the App Profile segment. You can edit most things...

New TikTok Auto Targeting feature: what is its impact?

March 20, 2022|Categories: Performance Marketing Blog, TikTok|Tags: , , , |

TikTok released a new targeting option in its ad set setup. We are talking about the Automatic Targeting feature, and of course, we got our hands dirty and tested it out in some of our client’s accounts. So, what’s this about? It’s giving the algorithm the freedom to automatically show our ads to what it considers “relevant users”...

To MMP or not to MMP? Mobile Attribution after iOS14

March 19, 2022|Categories: iOS, Performance Marketing Blog|Tags: , , , |

A mobile measurement partner or MMP is a tool that helps app businesses measure the performance of their advertising campaigns from every angle. In short, it attributes a newly acquired user to an ad channel, campaign, and beyond. Let's compare how MMPs work before and after iOS 14 changes, as this is important to understand the effects of iOS 14 on MMPs.

How much should you spend on the first-ever UA campaign for a new app?

March 14, 2022|Categories: Best Practices & Guides, Performance Marketing Blog|Tags: , , , |

The thrill of trying out something new, waiting for the first batch of metrics, reading the first-ever reviews - validating app concepts is exciting and extremely interesting. Usually, you get that first batch of users into your new shiny concept via user acquisition (UA)...

Target your competitors, delete your pixel, and benchmark your CTR. Facebook Ads Guide.

March 2, 2022|Categories: Facebook, Performance Marketing Blog|Tags: , , |

Facebook is a great platform for marketers, and it has a huge user base that makes it the first go-to platform for advertising on social media. This sometimes makes it hard to win on Facebook. Things like a benchmark for CTR and Ad Recall Lift are really important...

Clutch Honors Admiral Media As Spain’s Top Mobile App Marketing Agency for 2022

February 2, 2022|Categories: Awards & Reviews, Performance Marketing Blog|Tags: , , |

Admiral Media has been highlighted by Clutch as Spain’s Top Mobile App Marketing Agency for 2022. If you’re not familiar with Clutch, it’s a ratings and reviews platform that helps firms across the globe connect with the solution providers.

“It’s not you, it’s me”, or how to figure out if a decline in UA performance is caused by an in-app or a marketing problem

January 13, 2022|Categories: Best Practices & Guides, Performance Marketing Blog|Tags: , , |

Figuring out why the UA efforts are not as profitable as before is all about being curious and finding the right baseline and comparison point. And after all, whatever the reason for the decline, it is best if marketing & product work together to solve the issue!

How to access Facebook granular data for Android through Google Install Referrer API

January 11, 2022|Categories: Facebook, Performance Marketing Blog|Tags: , , , |

Facebook announced, starting from October 29, 2021, user-level attribution data (raw data) of users who install an app through a Facebook ad after this date will be restricted as a result of Facebook depreciating its Advanced Mobile Measurement (AMM) program. 

These 6 rules will help you master campaign naming conventions

January 10, 2022|Categories: Best Practices & Guides, Performance Marketing Blog|Tags: , , |

Campaign naming convention refers to the name you give your campaign in your advertising account. It's a crucial part of data analysis and optimization, it can make your life way easier or complicate it. These 6 rules will help you master campaign naming conventions!

When privacy goes corporate: How iOS14 changes are hurting small businesses

November 26, 2021|Categories: iOS, Performance Marketing Blog|Tags: , , , , |

In this article, we talk about the potential impact of Apple’s new policy and how iOS14 changes are hurting small businesses. These iOS14 changes are a good step to ensure users’ privacy, and we all agree. Big companies are able to spend big. But that means that they’ll eventually increase...

App Marketing: The perfect combination of Art & Science

November 8, 2021|Categories: Best Practices & Guides, Performance Marketing Blog|Tags: , , , , |

In July 2008, Apple launched the App Store, and it only took three months for Google to follow suit by launching the Google Play Store. Apps became a gateway, a destination, a place where users can consume content, purchase goods (digital or physical)...

Rocket growth performance marketing! Admiral Media gets 5 Star Review on Clutch

November 4, 2021|Categories: Awards & Reviews, Performance Marketing Blog|Tags: , , , , |

We often see marketers throw jargon here and there, and some new business owners might not understand. Performance marketing is a term that’s quite common and sometimes misunderstood as just jargon. We at Admiral Media, want to help you understand marketing and deliver impeccable...

Facebook vs Pinterest: why smaller is sometimes bigger

October 31, 2021|Categories: Facebook, Performance Marketing Blog, Pinterest|Tags: , , , , |

If you use Facebook Ads for your business, you must have noticed that recently it has become not so effective and getting expensive day after day, which got advertisers thinking about new ways to approach ad channels to achieve diversification and decrease costs while growing.

4 mistakes will waste your advertising budget

October 17, 2021|Categories: Best Practices & Guides, Performance Marketing Blog|Tags: , , , , |

Along with a good product, a good pricing strategy, and proper distribution, you must have an effective advertising budget to achieve your company's growth goals. But many companies fail in this area because they make mistakes one after another - wasting advertising budget.

Admiral Media won the BEST TIKTOK CAMPAIGN AWARD at App Growth Awards 2020!

December 7, 2020|Categories: Awards & Reviews, Performance Marketing Blog, TikTok|Tags: , , , |

We are greatly pleased and super proud to receive 🚀 THE BEST TIKTOK CAMPAIGN AWARD this year at App Growth Awards by App Promotion Summit! Special thanks to the entire Bonial & kaufDA teams, as without them, we couldn’t make this happen!

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