Insights2021-12-22T10:28:04+00:00

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LATEST POSTS

How To Build A Successful App User Acquisition Strategy?

May 4, 2022|Categories: Best Practices & Guides, Performance Marketing Blog|Tags: , , , |

How To Build A Successful App User Acquisition Strategy? The key to proper strategy building is constant hypothesis testing and proper budgeting. We recommend choosing multiple channels and scaling success in a timely manner. Don’t be afraid to experiment and don’t forget to monitor your competitors. 

Facebook and Google Bidding Strategies: When & How to Use Them

April 7, 2022|Categories: Best Practices & Guides, Facebook, Google, Performance Marketing Blog|Tags: , , , |

When it comes to choosing a bidding strategy for your Facebook or Google ad campaigns, the options can seem rather confusing. Why do some ad campaigns burn through their budget so quickly, while others can’t seem to spend anything?

How we lowered our Client’s CPIs with TikTok’s new App Profile Feature

April 5, 2022|Categories: Performance Marketing Blog, TikTok|Tags: , , , |

TikTok has recently launched a new feature called App Profile and, as your TikTok experts, we would like to introduce you to it and analyze its impact on performance. First, let’s identify TikTok’s new App Profile Feature. You will find it in the ad section of TikTok inside the app in the App Profile segment. You can edit most things...

New TikTok Auto Targeting feature: what is its impact?

March 20, 2022|Categories: Performance Marketing Blog, TikTok|Tags: , , , |

TikTok released a new targeting option in its ad set setup. We are talking about the Automatic Targeting feature, and of course, we got our hands dirty and tested it out in some of our client’s accounts. So, what’s this about? It’s giving the algorithm the freedom to automatically show our ads to what it considers “relevant users”...

To MMP or not to MMP? Mobile Attribution after iOS14

March 19, 2022|Categories: iOS, Performance Marketing Blog|Tags: , , , |

A mobile measurement partner or MMP is a tool that helps app businesses measure the performance of their advertising campaigns from every angle. In short, it attributes a newly acquired user to an ad channel, campaign, and beyond. Let's compare how MMPs work before and after iOS 14 changes, as this is important to understand the effects of iOS 14 on MMPs.

How much should you spend on the first-ever UA campaign for a new app?

March 14, 2022|Categories: Best Practices & Guides, Performance Marketing Blog|Tags: , , , |

The thrill of trying out something new, waiting for the first batch of metrics, reading the first-ever reviews - validating app concepts is exciting and extremely interesting. Usually, you get that first batch of users into your new shiny concept via user acquisition (UA)...

Target your competitors, delete your pixel, and benchmark your CTR. Facebook Ads Guide.

March 2, 2022|Categories: Facebook, Performance Marketing Blog|Tags: , , |

Facebook is a great platform for marketers, and it has a huge user base that makes it the first go-to platform for advertising on social media. This sometimes makes it hard to win on Facebook. Things like a benchmark for CTR and Ad Recall Lift are really important...

Clutch Honors Admiral Media As Spain’s Top Mobile App Marketing Agency for 2022

February 2, 2022|Categories: Awards & Reviews, Performance Marketing Blog|Tags: , , |

Admiral Media has been highlighted by Clutch as Spain’s Top Mobile App Marketing Agency for 2022. If you’re not familiar with Clutch, it’s a ratings and reviews platform that helps firms across the globe connect with the solution providers.

“It’s not you, it’s me”, or how to figure out if a decline in UA performance is caused by an in-app or a marketing problem

January 13, 2022|Categories: Best Practices & Guides, Performance Marketing Blog|Tags: , , |

Figuring out why the UA efforts are not as profitable as before is all about being curious and finding the right baseline and comparison point. And after all, whatever the reason for the decline, it is best if marketing & product work together to solve the issue!

How to access Facebook granular data for Android through Google Install Referrer API

January 11, 2022|Categories: Facebook, Performance Marketing Blog|Tags: , , , |

Facebook announced, starting from October 29, 2021, user-level attribution data (raw data) of users who install an app through a Facebook ad after this date will be restricted as a result of Facebook depreciating its Advanced Mobile Measurement (AMM) program. 

These 6 rules will help you master campaign naming conventions

January 10, 2022|Categories: Best Practices & Guides, Performance Marketing Blog|Tags: , , |

Campaign naming convention refers to the name you give your campaign in your advertising account. It's a crucial part of data analysis and optimization, it can make your life way easier or complicate it. These 6 rules will help you master campaign naming conventions!

When privacy goes corporate: How iOS14 changes are hurting small businesses

November 26, 2021|Categories: iOS, Performance Marketing Blog|Tags: , , , , |

In this article, we talk about the potential impact of Apple’s new policy and how iOS14 changes are hurting small businesses. These iOS14 changes are a good step to ensure users’ privacy, and we all agree. Big companies are able to spend big. But that means that they’ll eventually increase...

App Marketing: The perfect combination of Art & Science

November 8, 2021|Categories: Best Practices & Guides, Performance Marketing Blog|Tags: , , , , |

In July 2008, Apple launched the App Store, and it only took three months for Google to follow suit by launching the Google Play Store. Apps became a gateway, a destination, a place where users can consume content, purchase goods (digital or physical)...

Rocket growth performance marketing! Admiral Media gets 5 Star Review on Clutch

November 4, 2021|Categories: Awards & Reviews, Performance Marketing Blog|Tags: , , , , |

We often see marketers throw jargon here and there, and some new business owners might not understand. Performance marketing is a term that’s quite common and sometimes misunderstood as just jargon. We at Admiral Media, want to help you understand marketing and deliver impeccable...

Facebook vs Pinterest: why smaller is sometimes bigger

October 31, 2021|Categories: Facebook, Performance Marketing Blog, Pinterest|Tags: , , , , , |

If you use Facebook Ads for your business, you must have noticed that recently it has become not so effective and getting expensive day after day, which got advertisers thinking about new ways to approach ad channels to achieve diversification and decrease costs while growing.

4 mistakes will waste your advertising budget

October 17, 2021|Categories: Best Practices & Guides, Performance Marketing Blog|Tags: , , , , |

Along with a good product, a good pricing strategy, and proper distribution, you must have an effective advertising budget to achieve your company's growth goals. But many companies fail in this area because they make mistakes one after another - wasting advertising budget.

Admiral Media won the BEST TIKTOK CAMPAIGN AWARD at App Growth Awards 2020!

December 7, 2020|Categories: Awards & Reviews, Performance Marketing Blog, TikTok|Tags: , , , |

We are greatly pleased and super proud to receive 🚀 THE BEST TIKTOK CAMPAIGN AWARD this year at App Growth Awards by App Promotion Summit! Special thanks to the entire Bonial & kaufDA teams, as without them, we couldn’t make this happen!

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