B2B Marketing Lead,

Admiral Media,

Nov 23, 2023

TikTok’s Latest Marketing Innovations – Pedro Arias on Apptivate

Are you keeping pace with the ever-evolving landscape of TikTok’s advertising capabilities? Our Performance Marketing Manager teamed up with Remerge and joined their popular “Apptivate” podcast.

In this episode, Pedro is diving deeper into the world of TikTok marketing, uncovering the latest trends, strategies, and features that are shaping the platform. Join us as we explore TikTok’s newest offerings, including TikTok Spark and Shop Ads, and learn how you can amplify your marketing campaigns effectively.

Quote from Pedro:

(7:49-8:16) “Trends that I’ve seen working for the clients I’m managing all lean towards user-generated content, having the ability to humanize the brands and being able to communicate human stories through real people that are actually using the products or the services.”

  • Pedro’s Insights on TikTok Trends:
    • Discover the current trends Pedro has observed among his clients at Admiral Media.
    • Understand the significance of User-Generated Content (UGC) in today’s advertising landscape.
  • TikTok’s Marketing Efficacy for Various Verticals:
    • Learn which business sectors are thriving on TikTok.
    • Uncover how eCommerce brands are gearing up for the holiday season on TikTok and other ad networks.
  • Strategies for Success on TikTok:
    • Gain valuable tips from Pedro on developing successful TikTok marketing strategies.
    • Explore the impact of TikTok Spark- and Shop Ads in expanding brand reach and engagement.
  • Pedro’s Experience at Admiral Media:
    • Hear about Pedro’s biggest surprises and learnings since joining Admiral Media.
    • Find out Pedro’s take on the efficacy of the Meta platform in the current digital advertising realm.

Listen to Apptivate right here

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