The skip button
Viewers can skip after 5 seconds. An ad that opens on a logo wastes the only seconds everyone sees.
YouTube ads · Senior growth team
We run YouTube in-stream, Shorts, Demand Gen and App campaigns for apps and games. One senior team owns the video, buying and measurement, and judges it on paying users, not views.
The short answer
A YouTube ads agency plans, produces and buys video ads on YouTube for a business result such as installs, subscriptions or sales. That means skippable in-stream ads that hook in the first 5 seconds, vertical Shorts, and Demand Gen and App campaigns in Google Ads, measured through Google Ads conversions and an MMP. At Admiral Media, one senior team owns all of it and judges YouTube against your other channels.
Updated Every result on this page links to a published case study
The problem
Viewers can skip after 5 seconds. An ad that opens on a logo wastes the only seconds everyone sees.
Horizontal video on Shorts plays with blurred bars. Each placement needs its own vertical, square or horizontal cut.
Views say nothing about revenue, and view-through conversions can flatter YouTube unless your MMP checks them.
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Talk to Our TeamWhat we run
The same senior team plans the budget, makes the ads and reads the data, so nothing gets lost between agencies.
Published client results
Each figure comes from a published Admiral case study. Bars show the reported change, not a forecast for your app.
Jakob FutorjanskiCo-founder, NeuroNation+147%purchases-40% CPI after new video creativeRead the NeuroNation case study Star Chef 2HigherCooking gameAI creative at volume+45%ROAS+55% CTR, -18% CACRead the Star Chef 2 case study Rewarded health appHigherGoogle video campaigns with YouTubeplus AppLovin+47%paid installs in 8 weeks~2X Google Ads installs, video-only campaigns addedRead the Rewarded health app case study FasticLowerFasting appAI Creative Factory-70%cost per result+639% installs over the engagementRead the Fastic case study MILESHigherCar sharingGoogle Search web-to-app+260%conversions-25% CPA with Smart BiddingRead the MILES case study Running YouTube already? Ask us what your video and tracking are missing.
Talk to Our TeamAgency, in-house or both
Many of our clients keep an in-house team and use us for creative volume, new channels or a second opinion.
| Admiral Media | In-house team | Generalist agency | |
|---|---|---|---|
| Video supply | Our team and AI Creative Factory, every cycle | Your designers, when they have capacity | Often one brand film, resized |
| Format fit | Separate in-stream, Shorts and bumper cuts | Depends on editing time | Often one 16:9 video everywhere |
| Measurement | Google Ads conversions checked against your MMP | Full access if you have analysts | Often views and platform-reported conversions |
| Brand and performance | Both planned, each judged on its own metrics | Often split across two teams | Often judged on views or reach |
| Cost structure | Retainer or % of spend, no lock-in | Salaries, tools and hiring time | Retainer or % of spend, terms vary |
Clients and recognition
“With the experience of the Admiral Media team, we were able to super-scale our growth on TikTok.”
Stefani StaeckHead of Mobile User Acquisition, Bonial“Admiral always finds new creative ways to drive downloads and is always fully prepared for a meeting.”
Olav HexebergCo-founder, ØNSK“Since the beginning of our work with Admiral Media, we have seen only one direction: upwards.”
Phillip WaymanCMO, Fastic
“Our clients consider us a long term growth partner. We sail the same boat as them.”
How we work
A monthly management fee, either a flat retainer or a percentage of media spend, kept separate from the media budget you pay Google. Admiral Media has no long lock-ins and no budget minimums. We scope the fee after a first call about your app, markets and goals.
Yes, mainly through App campaigns, which serve your videos on YouTube alongside Search, Google Play and Discover, and bid towards installs, in-app actions or value. Demand Gen adds more control over audiences and creative, and suits retargeting and audience expansion. Both need real in-app events from your MMP to find paying users rather than cheap installs.
We have no budget minimums. A fair test needs enough budget for each campaign to finish learning on the event you bid towards, which depends on your cost per install or purchase. We size the test with you on the first call rather than quote a fixed figure.
Campaigns spend within days, but a fair read on cost per paying user usually takes a few weeks, depending on conversion volume. App campaigns and Demand Gen need time to learn, and edits during learning reset it. Video also drives installs that show up later or through other channels, so we agree review dates and metrics at the start.
In-house works when you have video editors, a Google Ads specialist and analytics support to check YouTube against your MMP. An agency gives you that mix from day one, plus patterns from other accounts. Many teams keep a growth lead in-house who owns strategy while we run video production, buying and measurement.
Yes. Our creative team and AI Creative Factory produce skippable in-stream ads with the hook in the first 5 seconds, native vertical Shorts, bumpers and square cuts, then refresh them on a set cadence. We build on your footage, gameplay or UGC, or start from your store listing. New video creative brought NeuroNation 147% more purchases in Google App campaigns.
We judge YouTube on installs, purchases and ROAS in your MMP and Google Ads together, not on views. Google counts view-through and engaged-view conversions that your MMP may credit to another channel or to organic. We report that credit separately and, where budget allows, test incrementality with a holdout or a regional split.
Yes, but not in one campaign judged on one metric. App campaigns and Demand Gen are judged on installs, purchases and ROAS. Reach campaigns are judged on reach, frequency and brand search, and only run when the budget can carry them. We agree the split and the metrics before spend starts, so neither hides the other.
Talk to our team
Share your app or store, your markets and the step of the funnel you want to fix. A senior strategist replies within one business day.
What happens next
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