Apps, Games & ecommerce – we accelerate your business with AI‑powered creative and performance marketing.
Admiral Media is a 100% remote specialist paid UA agency for mobile game studios and subscription app teams. We run the full UA stack across Apple Search Ads, TikTok, Meta and Google UAC for studios that need to move CPI and ROAS, not sit through another dashboard tour.
Response within 24 hours · No lock-in contracts · 4.9 on Clutch across 44 verified reviews
Every scaled studio has a version of this story. CPI drifted slowly, creative fatigue went undiagnosed, SKAN schema was never tuned, and 90-day ROAS started decaying one cohort at a time. Here is what we see break first.
A hero concept that worked in month one is tired in 7-10 days on TikTok and Meta. Most studios only notice when CPI has already drifted 30% and D7 cohorts are rolling in softer. By then you are scaling a concept the algorithm has already stopped rewarding.
SKAN coarse-grained postbacks and consent opt-out shrink deterministic coverage below 55% on iOS. Without a clean conversion-value schema tuned to your LTV curve, last-click dashboards point you at the wrong winners and quietly kill payback.
Optimising on installs or even D1 paying users hands your bids to the algorithm’s cheapest audience, not your best. Without pLTV integrated into bid strategy and SKAN value mapping, you scale volume and watch 90-day ROAS decay.
Five phases running in parallel, not sequentially. Every phase feeds the next, every week. This is the operating system behind every scaled gaming engagement we run, from casual puzzle titles to hardcore strategy.
We audit your MMP, SKAN schema, server-side CAPI and event taxonomy. Measurement comes first so everything after is steering, not guessing.
AI-assisted concept generation, playable and UGC production, weekly hook iteration cycles. We ship three fresh concept variants per week per scaled campaign.
Lookalike layering, exclusion logic, SKAN value cohorts, pLTV seeds. We train the algorithm on your highest-payback players, not your cheapest installs.
pLTV curves by cohort, payback-period modeling, bid-strategy alignment. We plan budgets against predicted D90 ROAS, not reported D1 installs.
Channel diversification, budget reallocation rules, geo expansion roadmaps. We build a media mix that compounds instead of plateauing at one channel’s ceiling.
Channel mix is a function of genre, geo and SKAN readiness, not preference. We run every major acquisition channel for mobile games and plan the blend against your LTV curve, not the platform rep pitching you last week.
High-intent iOS installs from the App Store. We run branded, category and discovery keywords, plus Custom Product Pages tuned per creative concept.
Spark Ads, in-feed and TopView for casual, midcore and hypercasual. Creator briefs, whitelisting, and hook testing at the cadence TikTok actually rewards.
Facebook and Instagram App Campaigns for broad audiences. Advantage+ setups, creative diversification, and event optimization tuned to your SKAN value schema.
Google App Campaigns with conversion-value bidding. Critical for Android scale and high-intent iOS incremental volume.
Playable ads on in-app networks for casual, puzzle and hypercasual. Separate creative stack, separate bidding logic, real incremental reach.
Programmatic and DSP layers for retention and re-engagement, not just acquisition. Useful once your first-party data matures past initial scale.
Every engagement below is a real scaled client with signed-off numbers. We lead with gaming and subscription work because that is where the game UA playbook actually gets stress-tested.
+45% ROAS
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-66% CPA
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-74% CPI
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+1,253% revenue
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Scaled paid UA to leader status
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+117% ROAS
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Installs are a diagnostic, not a goal. These are the signals our weekly reviews lead with and the ones your executive update should be built around.
| KPI | What it measures | How we use it |
|---|---|---|
| CPI | Cost per install | Diagnostic only. Meaningless without retention and ARPU context. |
| IPM | Installs per thousand impressions | Creative performance signal. Early warning for hook fatigue. |
| D1 / D7 / D30 | Retention curves | Cohort quality check. Predicts LTV before LTV is measurable. |
| ARPU | Average revenue per user | Blended signal across IAP and subscription tiers. |
| pLTV | Predicted lifetime value | Bid-strategy input. Drives SKAN conversion-value mapping. |
| ROAS D7 / D14 / D30 | Return on ad spend | Payback rhythm. The actual P&L signal, cohorted by campaign. |
Rough bands we see across scaled clients in North America and Europe. iOS tends to run 2x to 3x Android on like-for-like targeting. Use as a sanity check, not a target.
A small sample of operator feedback from scaled Admiral engagements across gaming, subscription and consumer apps. No anonymous quotes, no manufactured praise.
With the Admiral team we scaled our paid social spend by more than 200% while hitting our target ROAS.
Outstanding results from day one. The AI creative approach changed our growth trajectory.
Professional, data-driven, and always pushing for better performance.
The best performance marketing partner we have worked with. Their AI creatives deliver consistently better results.
Every gaming engagement follows the same four-phase shape. Audit first, plan second, ship third, scale fourth. Nothing gets scaled that has not first been measured cleanly.
Attribution, SKAN schema, event taxonomy, creative inventory, historical ROAS curves. Two-week diagnostic that tells you what is actually broken before we propose a spend plan.
Media mix, budget pacing, creative roadmap, measurement stack. We ship a written plan, not a slide deck, and you sign off before a single dollar of media moves.
Campaign build, creative production, weekly iteration rhythm. Three new concept variants per week per scaled campaign, platform-level optimization daily.
Queryable ROAS dataset weekly, cohort views monthly, pLTV reforecasts quarterly. You read the data directly, we explain the exceptions, not the obvious.
The questions we actually get in first calls, answered in the same language we would use on the kickoff.
Start with a free UA audit. We will review your attribution, creative and bid strategy and hand you a written punch list. No slides, no sales theatre. If we are not the right team to fix it, we will tell you that too.
✓ Response in 24h · ✓ No lock-in contracts · ✓ 4.9★ on Clutch (44 reviews)
