Mobile Marketing Agency for Madrid
Southern Europe’s largest app spending market, where Spanish-language scale connects directly into LATAM ROAS economics.
Admiral Media is a 100% remote specialist paid user acquisition agency serving Spanish-language subscription apps, LATAM-bridge e-commerce, edtech, sports-media apps, fintech in Madrid. We run the full UA stack across Apple Search Ads, TikTok, Meta and Google UAC for Madrid app teams that need to move the install curve, not tell a story about it.
Admiral Media is a 100% remote specialist paid UA agency serving mobile games, subscription apps and fintech clients in Madrid. Apple Search Ads, TikTok, Meta and Google UAC. €500M+ managed spend, 150+ mobile brands shipped, 4.9 on Clutch across 44 verified reviews. Madrid-specific: €1.40 average casual gaming cpi, 38% below paris, 500M+ spanish-speakers reachable from madrid creative sets.
What we have learned growing apps in Madrid
Madrid is the Spanish-speaking world’s commercial centre for mobile. Spanish-language creative, audience and measurement built in Madrid ports into Mexico, Colombia, Argentina, Chile and US-Hispanic audiences with minor adjustments. Local CPIs run 30–40% below Western Europe for equivalent quality cohorts. Subscription penetration has grown fast and is now at Tier-1 levels for health, fitness and education apps.
How we partner with teams like yours in Madrid
Fastic: scaling the #1 fasting app
A health & fitness / subscription client operating in the same space as Madrid Spanish-language subscription apps brands. The engagement opened with a Signal Capture audit, rebuilt the creative testing framework and restructured the conversion-value schema. Real case, real outcome, written up on admiral.media.
How we work alongside your team
Every Madrid client runs on the same remote operating framework. One discipline, paid user acquisition, executed across the channels that actually move your install curve.
Apple Search Ads
Keyword strategy, bid architecture, and creative sets across Search Tab, Today Tab, and Search Results. Post-ATT conversion value schema included.
TikTok Ads for Apps
Hook-format-variable creative testing, Spark Ads amplification, and conversion value tuning for iOS and Android UA.
Meta App Campaigns
Advantage+ App Campaigns, AAA structure, creative velocity at two to three iterations per week, and SKAN-native bid strategy.
Google UAC
Asset group architecture, tROAS and tCPA strategy, and creative set rotation tuned to the learning phase.
Playable and Video Creative
Production across playable ads, short-form video, UGC, and motion, with every asset mapped to a retention hypothesis.
Attribution and Measurement
AppsFlyer and Adjust MMP configuration, SKAN conversion value design, and probabilistic modeling for post-ATT iOS.
The conversations we are having right now in Madrid
Pattern-level observations from running paid UA for Madrid app clients and across the wider region. These are what the quiet quarterly reviews actually cover.
Madrid creative scales into 500M+ Spanish speakers
Spanish-language creative sets built in Madrid port into Mexico, Colombia and US-Hispanic with minor localisation. The scale arbitrage is real.
TikTok is the cheapest Tier-1 Western EU channel
Madrid TikTok CPIs for casual and subscription apps run below Paris and Berlin by 25-40%. Under-invested by most global operators.
Spain-to-LATAM port requires voice-over, not just copy
Iberian Spanish voice-over into Mexican or Argentinian LATAM audiences loses conversion. Always localise voice, not just captions.
How we actually run UA with our Madrid partners
Five phases. Every engagement, every geo, every genre. The loop is why we can diagnose a payback problem in 30 minutes and fix it inside 30 days.
Signal Capture
Install attribution, cohort signals, creative tagging, and conversion value schema design so every dollar is measurable before it gets spent.
Creative Velocity
A structured hook, format, and variable matrix with weekly iteration cadence and written stop-loss rules.
Audience Modeling
Lookalike layering, exclusion logic, and seed audience design so scale does not dilute payer quality.
ROAS Forecasting
LTV curves, payback period modeling, and bid strategy tuned to each geo and genre window.
Scale Architecture
Channel diversification, budget reallocation rules, and the operating model that makes scale repeatable rather than lucky.
The kind of relationship we want with you
The best performance marketing partner we have worked with. Their AI creatives deliver consistently better results.
A few more teams we have helped grow
Every one of these is a named, written case study on admiral.media. Metrics stated are the publicly documented outcome.
Questions founders in Madrid ask us early on
Why launch Spanish-language UA from Madrid rather than Mexico City?
Platform account coverage, BaFin-equivalent European governance, EU data residency and more mature creative ecosystems make Madrid the operating base of choice. Mexico City is the scale layer that sits on top.
Does Spanish-Spain creative work in LATAM?
Partially. Madrid creative provides the production standard but LATAM-tuned dubbing (Mexican or Rioplatense Spanish), local payment references and regional celebrity faces lift conversion rates materially. Never run Iberian Spanish flat into LATAM without at least voice-over localisation.
What’s the best channel mix for Madrid app UA?
TikTok dominates casual and subscription app growth (lowest CPI in Western EU), Meta remains the ROAS workhorse, Google UAC is strong for retention-value optimisation. ASA is under-invested by most competitors, which is an advantage if you engage properly.
How long before an agency delivers real results?
Early signals including CPI stabilization and creative hit rate lift appear inside 30 to 45 days as the ad platform learning phase completes. Full LTV-based optimization and compounding scale emerge at day 60 to 90. Any agency promising ROAS lift in the first two weeks is measuring the wrong window.
What does Admiral cost?
Flat management fees tied to deliverables, plus optional performance bonuses. Percentage-of-spend pricing is not offered because it misaligns incentives as budgets grow. Engagement sizes typically open from €15,000 per month in managed media and scale from there.
What makes Admiral different from a full-service agency?
Specialist depth. We do not run lifecycle email, we do not build brand campaigns, and we do not pretend to be a full-service shop. We do paid user acquisition for mobile games, subscription apps, and fintech, at a depth most agencies do not reach.
Running Multi-Market UA?
Admiral serves paid UA clients remotely wherever mobile games, subscription apps and fintech cluster. If your footprint spans several cities, these are the peer markets we can support alongside Madrid.
Let’s talk through your growth plan in Madrid
30 minutes with one of our senior UA partners. No pitch deck, no slides. We will look at your numbers, share what we are seeing in Madrid, and leave you with three real things to try, whether or not we end up working together.
✓ Response in 24h · ✓ No lock-in contracts · ✓ 4.9★ on Clutch (44 reviews)