Yes, Apple Search Ads is primarily designed for promoting apps within the Apple App Store. It allows app developers and marketers to advertise their apps and increase their visibility to potential users.
Apple Search Ads provides a platform specifically tailored to drive app downloads, engagement, and user acquisition. While it is primarily focused on app promotion, there may be limited options for promoting other related content such as in-app purchases or subscriptions. However, the primary use case for Apple Search Ads is to promote and drive installs for mobile applications on iOS devices.