Apple Search Ads Agency: Your ASA Partner​

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Apple Search Ads Agency



Apple Search Ads platform provides a unique gateway for apps to engage with precise audiences.

Apple Search Ads has emerged as a revolution, empowering varied apps, from B2B to B2C, ecommerce to lead generation, to attain their ambitions seamlessly. By producing eye-catching designs with tactical targeting and evidence-based refinement.

In unison, we can catapult your app to new heights, grabbing the focus of your ideal users and fuelling substantial growth for your brand through Apple Search Ads.


As an Apple Search Ads agency, we specialize in performance-based user acquisition and retention strategies.

With our award-winning team and Apple-certified ASA experts, we specialize in harnessing high-intent App Store search traffic to maximize your ROAS.  

Our expert team develops strategic campaign plans tailored to your app’s goals and target audience. We handle the entire execution process, from keyword research and ad creation to bid management and optimization.


Campaign optimization

We continuously fine-tune your Apple Search Ads campaigns, employing sophisticated targeting methods, bidding tactics, and ad placement refinement to guarantee maximal efficacy and return on investment.


Gain exclusive access to granular Apple Search Ads data through our data analytics. We analyze performance at the keyword level, allowing you to precisely track the performance of each keyword. Export lists of high-performing keywords to expedite campaign scaling and optimization.


Our talented team excels in creating visually appealing and engaging ad creatives. We ensure your ads stand out and captivate users, driving higher click-through rates and conversions. We can also design Custom Product Pages that showcase your app’s unique features and benefits.

Strategic planning

Our Apple Search Ads team develops strategic campaign plans tailored to your app’s goals and target audience. We handle the entire execution process, from keyword research and ad creation to bid management and optimization.


Petit BamBou, is a guided meditation app. The health and fitness app boosted customer growth in new markets with Apple Search Ads while optimizing creative to improve conversions and costs.


Incremental growth on iOS with Apple Search Ads


Higher conversion rate for ad variations than default ad.


Reduced acquisition cost for ad variations compared to the default ads.

Collaborating for APPLE SEARCH ADS Success


“With the team of the Admiral, we were able to scale our paid social spend by more than 200% while achieving our target ROAS!”

Jacob - Co-founder, NeuroNation

“They always know the current best practices and are able to stay ahead of the curve.”

Vincent - Head of Performance Marketing, TIER Mobility

“They can quickly and effectively analyze the performance of a campaign and come up with new ideas to meet our goals.”

Juan Gutter - Performance Marketing Lead, Glovo



We understand the importance of reaching users in different markets in the App Store. We offer localization services to adapt your app’s messaging and creatives for specific regions, allowing you to expand your user base globally and connect with diverse audiences.

Scaling ASA

We continuously monitor and optimize your Apple Search Ads campaigns to maximize your return on investment (ROI). By analyzing data and adjusting targeting, bids, and keywords, we ensure efficient spending and scale campaigns for optimal results.


Our Apple Search Ads experts conduct meticulous testing and optimization of campaigns in line with your key performance indicators (KPIs), assuring you maximize your return on ad spend. We continuously iterate on winning keyword ads to spawn high-performing variants. 

Creative Research

Study competitors and parallel industries to gain insights on top-performing brands.

Detailed Reporting

With our clear and exhaustive reporting, you remain updated about your Apple Search Ads performance. We offer in-depth insights, from broad trends to minute data, aiding strategic decision-making.

Conversion Driven

Apple Search Ads provides comprehensive analytics and performance metrics, allowing you to track the success of your campaigns. We report on KPIs such as app downloads, conversions, and return on investment (ROI), enabling data-driven decision-making and optimization.

How do Apple Search Ads Work?

  • Apple Search Ads promotes apps within the App Store search results. We, as the advertiser select relevant keywords, participate in auctions, and pay only when users tap on our Apple ads.
  • By bidding on specific keywords, the highest bidder secures their ad placement at the top of the search results page. This prime positioning provides a branding advantage, surpassing competitors even with effective app store optimization (ASO). However, the success of Apple Search Ads relies on a well-executed strategy that targets relevant keywords to drive conversions.
  • With Apple Search Ads, the creation of our ads is effortless. By utilizing the metadata and imagery we provide in App Store Connect, the ads are automatically generated.


We are proud to announce that Admiral Media has been recognized with multiple awards for our outstanding work in the app marketing industry. These accolades highlight our commitment to excellence, innovation, and client satisfaction.
Set sail for success, when you work with Admiral!



Andre Kempe


Teaming up with an Apple Search Ads Agency yields an array of benefits to propel your app’s growth:

  1. Deep Expertise: Our team consists of certified Apple Search Ads professionals. We have the deep-seated knowledge and experience to ensure your ad campaigns on this platform are optimized for the widest reach and efficacy.

  2. Resource Optimization: By delegating to our agency, you can focus on your core business operations while we skillfully handle your Apple Search Ads campaigns, leading to the best utilization of your resources.

  3. Premium Access: Being an Apple Search Ads agency, we have privileged access to the newest tools, features, and updates from the platform. This perk provides you with a competitive advantage in the swiftly changing digital marketing world.

Apple Search Ads FAQ’s

  • What are the different types of Apple Search Ads?

    Apple Search Ads Advanced offers four key ad placements to enhance visibility and drive app downloads:

    1. Today Tab: Reach users with impactful creative on the front page of the App Store, capturing their attention as they begin their visit.
    2. Search Tab: Display ads prominently at the top of the suggested apps list on the Search tab, allowing you to engage users before they search for specific apps.
    3. Search Results: Place ads at the top of relevant search results, connecting with users when they search for specific terms that match your chosen keywords.
    4. Product Pages – While Browsing: Reach users as they browse apps on relevant pages within the App Store. Ads appear at the top of the “You Might Also Like” list after users have scrolled to the bottom of relevant product pages.
  • Is Apple Search Ads only for apps?

    Yes, Apple Search Ads is primarily designed for promoting apps within the Apple App Store. It allows app developers and marketers to advertise their apps and increase their visibility to potential users. 

    Apple Search Ads provides a platform specifically tailored to drive app downloads, engagement, and user acquisition. While it is primarily focused on app promotion, there may be limited options for promoting other related content such as in-app purchases or subscriptions. However, the primary use case for Apple Search Ads is to promote and drive installs for mobile applications on iOS devices.

  • What is the difference between Google UAC and Apple Search Ads?

    Google UAC and Apple Search Ads are two popular advertising platforms for promoting mobile apps. Here are the key differences:

    1. Ad Placement: Google UAC ads appear across Google-owned properties and networks, while Apple Search Ads focus exclusively on the Apple App Store.
    2. Targeting: Google UAC offers diverse targeting options, leveraging Google’s user data, while Apple Search Ads primarily target users based on App Store search queries.
    3. Ad Creation: Google UAC automates ad generation using provided assets, while Apple Search Ads use app metadata and imagery for ad creation.
    4. Budget and Bidding: Google UAC uses a target cost-per-install (tCPI) model, while Apple Search Ads has a maximum cost-per-tap (CPT) bidding system.
    5. Attribution: Google UAC provides robust attribution with Google Analytics, while Apple Search Ads has its own attribution system called Apple Search Ads Attribution.

    The choice between the two platforms depends on audience, app promotion goals, and budget. Some advertisers may use both for broader reach and visibility.

  • What is the difference between Apple search ads basic and advanced?

    Apple Search Ads offers two ways to structure your accounts types of campaigns:

    1. Apple Search Ads Basic: This type of campaign is suitable for beginners or those seeking a more hands-off approach to their advertising. With Apple Search Ads Basic, you provide a budget, set your maximum cost-per-tap (CPT), and Apple handles the rest. Ad creative is automatically generated using your app’s metadata, and Apple’s algorithms manage the campaign targeting and optimization.
    2. Apple Search Ads Advanced: This option provides more control and customization for experienced advertisers. With Apple Search Ads Advanced, you have the flexibility to select specific keywords, target specific audiences, set bids manually, and customize ad creative. This allows for more fine-tuning and optimization to achieve specific campaign goals.

    Both types of campaigns have their advantages and considerations. Apple Search Ads Basic offers simplicity and convenience, while Apple Search Ads Advanced provides greater control and customization. The choice depends on your advertising objectives, level of expertise, and desired level of involvement in campaign management.


Get to know how Admiral Media's Apple Search Ads expertise can fuel unparalleled growth in your app

Aiming to boost your mobile game’s user base with Apple Search Ads? Seeking expert assistance to introduce your mobile app in the market via Apple’s platform? 

In need of a certified partner who can harness Apple Search Ads’ powerful data for crucial insights? Share your obstacles with us, and a dedicated team member from Admiral Media will reach out to you shortly.