Mixed intent
Brand, category and competitor terms in one campaign hide what really pays.
Apple Ads · Senior growth team
Apple Ads campaigns on the App Store, structured by intent and measured against revenue. Not cost per tap.
The Apple Ads problem
Brand, category and competitor terms in one campaign hide what really pays.
Sending every keyword to the same store page wastes high-intent taps.
CPI alone does not show which keywords bring paying users.
What we run
Published client results
Each figure comes from a published Admiral case study. They are client results, not a forecast for your app.
Clients and recognition
“Admiral Media were extremely helpful and efficient in making Apple's Custom Product Pages work for us.”
Alexandra ZinnowLead PPC, Digital Marketing, ImmoScout24“We were especially impressed by their professionalism, speed, and level of expertise.”
Sarah FronckevicCMO, Breeze“Since the beginning of our work with Admiral Media, we have seen only one direction: upwards.”
Phillip WaymanCMO, FasticHow we work
Apple's ad platform for the App Store, formerly Apple Search Ads. It places your app in search results, the Search tab, the Today tab and on other product pages, reaching people at the moment they look for an app.
Basic is automated, built for small budgets, with little control. Advanced gives you control over keywords, bids, placements, audiences and ad variations with Custom Product Pages. We work in Advanced.
It depends on keyword volume, markets and your target cost per acquisition. We look at your category and markets first, then recommend a budget that gives each campaign enough data to optimise.
Yes. People searching the App Store already have a problem to solve, so intent is high. Petit BamBou, a meditation app, cut CPI by 38% with keyword themes and Custom Product Pages.
Both compete for the same App Store searches and land on your product page. Search terms that convert in campaigns inform your title, subtitle and keywords, and one set of Custom Product Pages can serve paid and organic.
A monthly management fee, either a flat retainer or a percentage of media spend, separate from the media budget you pay Apple. Retainers are transparent and monthly, with no long lock-ins and no budget minimums. We recommend a media budget after the first call.
In-house works once a specialist manages bids, match types and SKAdNetwork measurement every day. An agency brings that expertise and cross-account keyword benchmarks from day one. We often work alongside in-house teams.
Talk to our team
Share your app, target markets and the step of the funnel you want to fix. A senior strategist replies within one business day.
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