ADMIRAL IN THE WILD2023-02-19T20:26:32+00:00

Admiral in

the Wild

Admiral in

the Wild

As a Performance Marketing & Growth Agency, managing millions of dollars in adspend every month we see a wide range of marketing strategies, tracking solutions and more. We are sharing our expertise and insights happily and discuss them with everyone in the industry. On this page you can watch, hear and read all our public presentations, podcasts & events.

Podcasts for Performance Marketing & User Engagement

App Subscriptions Best Practices – with Tobias Boerner

November 16, 2022|Categories: Marketing Podcasts|Tags: , , , |

It all started with video and audio streaming services but then it turned out that the model works for so many other apps. But popularity doesn’t necessarily mean that app brands actually know how to make the most of it. Today, we have Tobias Boerner talking about the best practices for App Subscriptions.

Past events we were involved in as speakers

YouTube Webinars for User Acquisition

SKAN 4.0 Interview with Pablo Pérez González, Performance Marketing Director at Admiral Media

May 18, 2023|Categories: Best Practices & Guides, Performance Marketing Blog|Tags: , , , |

Web-to-app SKAN conversions can be useful, however, it’s not a change that I expect to have a major impact. They are interesting for advertisers with a bigger presence on the web, because it allows them to track user activity that starts on the web and ends up in the app in Apple’s Safari browser. 

4 use cases how data analytics will help you optimize your paid UA campaigns

May 16, 2023|Categories: Best Practices & Guides, Performance Marketing Blog|Tags: , , |

Launching Paid UA campaigns is not something that ChatGPT can do for you. Yes, we can help with copy, but if you expect to achieve incredible returns through some magic prompts, you're going to need a lot of luck. If you're one of those who truly believe that ChatGPT can act as an Acquisition/Paid UA team ...

How can data analytics help you in optimizing your paid UA campaigns – Basic tips

May 11, 2023|Categories: Best Practices & Guides, Performance Marketing Blog|Tags: , , |

Knowing how to optimize your campaigns is important. And it matters a lot. But unfortunately, it's not everything. If you want to take your Paid UA campaigns to the next level, you have two options. Trust in luck. It works about 1 out of 100 times. Or get the basics under control and then start optimizing your campaigns.

Cookie Crumbles: Google tests Interest-Based Advertising

May 8, 2023|Categories: Newsletter, Performance Marketing Blog|Tags: , , |

Google Ads tests privacy-focused interest-based advertising and shows promise with reduced ad spend and minimal impact on conversion rates. Google's interest-based audience solutions experiment, which uses privacy-preserving signals, demonstrated mixed results compared to third-party cookies. 

Meta’s Location Targeting Update and some Insights on Its Impact on some industries

May 6, 2023|Categories: Newsletter, Performance Marketing Blog|Tags: , , |

We've had the pleasure of working with numerous clients across various industries. Recently, a significant and unexpected change to Meta's (formerly Facebook) location targeting feature caught our attention. This update has left many clients wondering how it might affect their advertising campaigns.

Success Stories

Interesting Read

Attribution Modeling vs Marketing Mix Modeling

April 4, 2023|Categories: SEO|Tags: , , |

Attribution Modeling vs Marketing Mix Modeling If you want to be successful at marketing, you may no longer need qualities like these. Once upon a time, "marketing" was seen as a mysterious black box where money was thrown in the hope that sales would go up. In modern marketing, especially digital marketing.

How to disable Google’s personalized ads

February 21, 2023|Categories: SEO|Tags: , , |

In today’s busy marketplace, any new starting business has to face severe competition from all around the globe. The rise of globalization has eliminated the barriers that once restricted most businesses to their local areas. Statistics show that nearly 500,000 new businesses are established annually...

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