As a Performance Marketing & Growth Agency, managing millions of dollars in adspend every month we see a wide range of marketing strategies, tracking solutions and more. We are sharing our expertise and insights happily and discuss them with everyone in the industry. On this page you can watch, hear and read all our public presentations, podcasts & events.
Podcasts for Performance Marketing & User Engagement
Apptica Talks – Exploring Creatives, Testing, SKAN 4.0, and Beyond with Pablo Pérez González.
The world of apps changes fast as phone makers and digital power-players jockey for position, app marketers have to be nimble and stay smart. TDA talked with Andre Kempe of Admiral Media about his path to the industry and ways agencies like...
Top Digital Podcast – with Andre Kempe
The world of apps changes fast as phone makers and digital power-players jockey for position, app marketers have to be nimble and stay smart. TDA talked with Andre Kempe of Admiral Media about his path to the industry and ways agencies like...
Mobile App vs. Web3 ads – with Andre Kempe
Today’s Topics Include: the current state of the in-app advertising, what is web 3.0, what is web3 advertising, what’s coming for web3 ads, what bugs Andre about the app industry. Mobile App vs. Web3 ads with Andre Kempe, Founder at Admiral Media & Admiral Studio...
How to use blockchain data to run targeted ads for web 3 – with Tobias Boerner
Our guest today is Tobias Boerner. Tobias is the Co-Founder at Wallet Ads, Appic and Admiral Studio. In today’s episode, we talk about Wallet ads, and how users’ history on the blockchain allows hyper-targeting of ads to them on web 3.
App Subscriptions Best Practices – with Tobias Boerner
It all started with video and audio streaming services but then it turned out that the model works for so many other apps. But popularity doesn’t necessarily mean that app brands actually know how to make the most of it. Today, we have Tobias Boerner talking about the best practices for App Subscriptions.
Mitigating Marketing Risks when Scaling – with Andre Kempe
How do you stay on top of risks when a client’s campaign is rapidly scaling? According to today’s guest, it’s not always about hiring more people. Plus, insights on emerging channels, like TikTok. André Kempe is the founder of Admiral Media, a performance app marketing agency...
Past events we were involved in as speakers
UA BREWMASTERS 2023 – Madrid Edition
On March 9th we had the privilege to be in Madrid, hosting the UA BREWMASTERS, an event that brought together some of the top mobile marketing experts in the industry. It was a truly learning and engaging experience for every single attendee, speaker, and event organizer...
Yanina Velikova at App Growth Masterminds Berlin, 2022
The first week of September we had Yanina Velikova from Admiral Media participating at App Growth Masterminds Berlin! Learn “How to Drive Success on #Apple #Search #Ads - with Custom Product Pages, #CPA Goals, Custom Reports, & More!” with Yanina Velikova...
Florian Gleissner at App Growth Summit London, 2022
The first week of September we had Florian Gleissner from Admiral Media participating at AGS London! The topic: “How to Leverage User Psychology for Optimising Your App’s Post-Install Success” together with: Alena Golden (Rap Tech Studios), Agnes Li (Spotify)...
YouTube Webinars for User Acquisition
Apptica Talks – Exploring Creatives, Testing, SKAN 4.0, and Beyond with Pablo Pérez González.
The world of apps changes fast as phone makers and digital power-players jockey for position, app marketers have to be nimble and stay smart. TDA talked with Andre Kempe of Admiral Media about his path to the industry and ways agencies like...
SKAN 4.0 Interview with Pablo Pérez González, Performance Marketing Director at Admiral Media
Web-to-app SKAN conversions can be useful, however, it’s not a change that I expect to have a major impact. They are interesting for advertisers with a bigger presence on the web, because it allows them to track user activity that starts on the web and ends up in the app in Apple’s Safari browser.
4 use cases how data analytics will help you optimize your paid UA campaigns
Launching Paid UA campaigns is not something that ChatGPT can do for you. Yes, we can help with copy, but if you expect to achieve incredible returns through some magic prompts, you're going to need a lot of luck. If you're one of those who truly believe that ChatGPT can act as an Acquisition/Paid UA team ...
How can data analytics help you in optimizing your paid UA campaigns – Basic tips
Knowing how to optimize your campaigns is important. And it matters a lot. But unfortunately, it's not everything. If you want to take your Paid UA campaigns to the next level, you have two options. Trust in luck. It works about 1 out of 100 times. Or get the basics under control and then start optimizing your campaigns.
Cookie Crumbles: Google tests Interest-Based Advertising
Google Ads tests privacy-focused interest-based advertising and shows promise with reduced ad spend and minimal impact on conversion rates. Google's interest-based audience solutions experiment, which uses privacy-preserving signals, demonstrated mixed results compared to third-party cookies.
Meta’s Location Targeting Update and some Insights on Its Impact on some industries
We've had the pleasure of working with numerous clients across various industries. Recently, a significant and unexpected change to Meta's (formerly Facebook) location targeting feature caught our attention. This update has left many clients wondering how it might affect their advertising campaigns.
Success Stories
Success Stories: TikTok for Business – with Petit BamBou
The campaign achieved solid results for Petit BamBou. When the results from this specific campaign strategy were compared against previous campaigns, the brand saw a 36% decrease in cost-per-acquisition, a 59% increase in installs and 106% increase in conversion rate.
Interesting Read
Using Analytics to Drive Success for Your Mobile App
If you simply launch an app but don’t measure the app’s performance, your chances of success will be minimal and will bring no results. However, if you want success to be definite then you must track your app's performance, analyze the user experience and make the necessary improvements...
Marketing budget allocation best practices
By analyzing marketing campaigns, necessary changes can be introduced to further optimize costs. Spending willy-nilly on marketing campaigns without reviewing factors like costs, target audience, market conditions, etc. will do more harm than good. Therefore...
Media Mix Optimization Definition, Tips & Why It’s Important
Media Mix Optimization Definition, Tips & Why It’s Important A media mix marketing is one way for companies to plan the different places where they will use their marketing strategy. The last step in figuring out the best mix of channels based on the analysis is to optimize the media mix.
Attribution Modeling vs Marketing Mix Modeling
Attribution Modeling vs Marketing Mix Modeling If you want to be successful at marketing, you may no longer need qualities like these. Once upon a time, "marketing" was seen as a mysterious black box where money was thrown in the hope that sales would go up. In modern marketing, especially digital marketing.
What are TikTok Spark Ads and how to use them
In short, TikTok spark ads are an innovative way for brands to get in touch with their audiences through their marketing campaigns. With higher completion and conversion rates compared to other ads, the impact of spark ads cannot be denied...
How to disable Google’s personalized ads
In today’s busy marketplace, any new starting business has to face severe competition from all around the globe. The rise of globalization has eliminated the barriers that once restricted most businesses to their local areas. Statistics show that nearly 500,000 new businesses are established annually...
