As a Performance Marketing & Growth Agency, managing millions of dollars in adspend every month we see a wide range of marketing strategies, tracking solutions and more. We are sharing our expertise and insights happily and discuss them with everyone in the industry. On this page you can watch, hear and read all our public presentations, podcasts & events.
Podcasts for Performance Marketing & User Engagement
Top Digital Podcast – with Andre Kempe
The world of apps changes fast as phone makers and digital power-players jockey for position, app marketers have to be nimble and stay smart. TDA talked with Andre Kempe of Admiral Media about his path to the industry and ways agencies like...
Mobile App vs. Web3 ads – with Andre Kempe
Today’s Topics Include: the current state of the in-app advertising, what is web 3.0, what is web3 advertising, what’s coming for web3 ads, what bugs Andre about the app industry. Mobile App vs. Web3 ads with Andre Kempe, Founder at Admiral Media & Admiral Studio...
How to use blockchain data to run targeted ads for web 3 – with Tobias Boerner
Our guest today is Tobias Boerner. Tobias is the Co-Founder at Wallet Ads, Appic and Admiral Studio. In today’s episode, we talk about Wallet ads, and how users’ history on the blockchain allows hyper-targeting of ads to them on web 3.
App Subscriptions Best Practices – with Tobias Boerner
It all started with video and audio streaming services but then it turned out that the model works for so many other apps. But popularity doesn’t necessarily mean that app brands actually know how to make the most of it. Today, we have Tobias Boerner talking about the best practices for App Subscriptions.
Mitigating Marketing Risks when Scaling – with Andre Kempe
How do you stay on top of risks when a client’s campaign is rapidly scaling? According to today’s guest, it’s not always about hiring more people. Plus, insights on emerging channels, like TikTok. André Kempe is the founder of Admiral Media, a performance app marketing agency...
TikTok Audiences – with Andre Kempe
The story of early adoption by teenagers of YouTube, Instagram, and Snapchat repeats itself with TikTok. Ask anybody on the street “Who is using TikTok?” and they would reply “Of course teens!”. The thing is – it is not a necessary truth, in fact, the platform has not been solely used by Gen Z.
Past events we were involved in as speakers
UA BREWMASTERS 2023 – Madrid Edition
On March 9th we had the privilege to be in Madrid, hosting the UA BREWMASTERS, an event that brought together some of the top mobile marketing experts in the industry. It was a truly learning and engaging experience for every single attendee, speaker, and event organizer...
Yanina Velikova at App Growth Masterminds Berlin, 2022
The first week of September we had Yanina Velikova from Admiral Media participating at App Growth Masterminds Berlin! Learn “How to Drive Success on #Apple #Search #Ads - with Custom Product Pages, #CPA Goals, Custom Reports, & More!” with Yanina Velikova...
Florian Gleissner at App Growth Summit London, 2022
The first week of September we had Florian Gleissner from Admiral Media participating at AGS London! The topic: “How to Leverage User Psychology for Optimising Your App’s Post-Install Success” together with: Alena Golden (Rap Tech Studios), Agnes Li (Spotify)...
YouTube Webinars for User Acquisition
iOS 14 & IDFAs Impact – with Andre Kempe & Tim Koschella
How is the upcoming removal of default access to the IDFA (via iOS14) going to affect the mobile ad-tech industry? This video is part of an online series recorded by Andre Kempe from Admiral Media and Tim Koschella from Kayzen...
Devices – Campaign Management – with Andre Kempe & Tim Koschella
What is the possible future of advertising after the removal of IDFA by iOS14? Check out some thoughts we had on this topic! This video is part of an online series recorded by Andre Kempe from Admiral Media and Tim Koschella from Kayzen...
Use of Creatives – with Andre Kempe & Tim Koschella
Are creatives the only “lever” that is not entirely optimized by algorithms? This video is part of an online series recorded by Andre Kempe from Admiral Media and Tim Koschella from Kayzen.
Online Panel Discussion: Impact of Corona on the app industry
Corona: Win or Loss for the app industry? On the 17th of March, we organized a Facebook event for the Mobile Marketing Experts group, together with Tim Koschella from Kayzen, Cristina Constandache from Viber Rakuten, Erik Hegely from Pixel Federation and Andre Kempe...
Role of Mobile Campaign Managers – with Andre Kempe & Tim Koschella
How is the role of campaign managers changing, especially in light of ad platforms being more and more automated? Check it out! This video is part of an online series recorded by Andre Kempe from Admiral Media and Tim Koschella from Kayzen...
Choosing an MMP – Which app tracking solution is the best for you?
Have you been wondering which app tracking is the best for you & which is the best for a larger corporation? Learn from Stephan Goetze, who will introduce his analysis of 3 different #tracking & #deeplinking partners for mobile #apps. We will look into technical basics...
Success Stories
Success Stories: TikTok for Business – with Petit BamBou
The campaign achieved solid results for Petit BamBou. When the results from this specific campaign strategy were compared against previous campaigns, the brand saw a 36% decrease in cost-per-acquisition, a 59% increase in installs and 106% increase in conversion rate.
Interesting Read
What are TikTok Spark Ads and how to use them
In short, TikTok spark ads are an innovative way for brands to get in touch with their audiences through their marketing campaigns. With higher completion and conversion rates compared to other ads, the impact of spark ads cannot be denied...
How to disable Google’s personalized ads
In today’s busy marketplace, any new starting business has to face severe competition from all around the globe. The rise of globalization has eliminated the barriers that once restricted most businesses to their local areas. Statistics show that nearly 500,000 new businesses are established annually...
How to Promote an Android App on Google Play Store?
In this era of the digital world, there are over 2.7 billion Active Android Users. There are about 2.7 million apps in the Google Play Store and there are almost 250 million app downloads per day. If you want to know how to get to the top of the table in this huge competition, then you are at the right place...
How to use Facebook Ads Manager
In short, Facebook Ads manager allows you to create, manage and track your ads. By using Facebook Ads manager, you can manage all your ad campaigns on the go, allowing you to stay updated regarding any change. As always, it is suggested that you should be experimental and creative...
How does the TikTok algorithm work in 2023?
TikTok itself defines the TikTok algorithm as “When you open TikTok and land in your For You feed, you're presented with a stream of videos curated to your interests, making it easy to find content and creators you love. This feed is powered by a recommendation system that delivers...
Google Ads vs. TikTok Ads – which one is better?
The main objective of any investment is to obtain the highest and loftiest ROI (Return on Investment). Here in the world of digital transformation where brands are blooming so rapidly, the mainstream promotion of the brands is done using Google Ads and among the rising social media platforms is TikTok Ads...
Founded in Spain, performing worldwide
