Split strategies
Google and Apple Ads often sit with different people, so keywords, bids and reporting never line up.
Paid search · Senior growth team
Google App campaigns, Google Search and Apple Ads run as one keyword and measurement plan, and bid towards paying users. Not clicks.
The short answer
A paid search agency plans, buys and improves the ads people see when they search for what you offer, judged on paying users rather than clicks. For apps that means Google App campaigns, Google Search and Apple Ads, plus Shopping for ecommerce. At Admiral Media, one senior team runs keywords, bidding, creative and measurement across all of them, and moves budget to whichever search channel brings in revenue.
Updated Every result on this page links to a published case study
The problem
Google and Apple Ads often sit with different people, so keywords, bids and reporting never line up.
Broad terms and your own brand soak up spend while high-intent category searches go underfunded.
Smart bidding learns from the events you send it. Send installs alone and it learns to buy installs.
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Talk to Our TeamWhat we run
The same senior team plans the budget, makes the ads and reads the data, so nothing gets lost between agencies.
Published client results
Each figure comes from a published Admiral case study. Bars show the reported change, not a forecast for your app.
Running Google or Apple Ads already? Get a senior second opinion on your account.
Talk to Our TeamAgency, in-house or both
Many of our clients keep an in-house team and use us for creative volume, new channels or a second opinion.
| Admiral Media | In-house team | Generalist agency | |
|---|---|---|---|
| Google and Apple together | One keyword and measurement plan for both | Often split across two people | Apple Ads often an afterthought |
| Bidding signal | In-app events and value sent to bidding | Depends on your engineering time | Often optimised on installs or clicks |
| Search term reviews | Set cadence, negatives and new keywords added | When someone has time | Often left to automation |
| Store page fit | Custom Product Pages matched to keyword themes | Needs design and ASO capacity | Usually one default store page |
| Cost structure | Retainer or % of spend, no lock-in | Salaries, tools and hiring time | Retainer or % of spend, terms vary |
Clients and recognition
“Admiral Media were extremely helpful and efficient in making Apple's Custom Product Pages work for us.”
Alexandra ZinnowLead PPC, Digital Marketing, ImmoScout24“We were especially impressed by their professionalism, speed, and level of expertise.”
Sarah FronckevicCMO, Breeze“Since the beginning of our work with Admiral Media, we have seen only one direction: upwards.”
Phillip WaymanCMO, Fastic
“Our clients consider us a long term growth partner. We sail the same boat as them.”
How we work
A monthly management fee, either a flat retainer or a percentage of media spend, kept separate from the media budget you pay Google and Apple. Admiral Media has no budget minimums. We scope the fee after a first call about your markets, channels and goals.
Google App campaigns are automated and spread budget across Search, Google Play, YouTube and Discover. Apple Ads place your app at the top of App Store search results for chosen keywords on iOS. We run both under one keyword and measurement plan.
No, we have no budget minimums. Smart bidding does need enough conversions to learn, which depends on your cost per install or purchase and the markets you target. We size a test budget with you on the first call rather than quote a fixed figure.
Campaigns get traffic within days. A fair read on cost per acquisition usually takes a few weeks, depending on conversion volume, because bidding first needs clean conversion data. We agree review points with you at the start and avoid edits that reset learning.
In-house works when you have specialists for Google and Apple Ads plus the analytics support to feed bidding real events. An agency gives you that mix from day one, along with patterns from other accounts. Many teams keep a growth lead in-house who owns strategy while we run the accounts.
Yes. Google App campaigns run on the text, images and video you supply, so our creative team and AI Creative Factory produce and refresh those assets. For Apple Ads we plan Custom Product Pages per keyword theme with your team. New creative in Google App campaigns brought NeuroNation 147% more purchases.
Against cost per acquisition, ROAS, subscriptions and revenue. We connect your MMP, such as Adjust, AppsFlyer or Singular, and send real in-app events to Google and Apple so they bid towards value. Results are judged in your own data, and we say plainly where attribution has limits.
Yes. We review structure, keywords, match types, bidding and tracking first, fix what is broken, then scale what works. You keep full ownership of your accounts and data.
Talk to our team
Share your app or store, your markets and the step of the funnel you want to fix. A senior strategist replies within one business day.
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