Paid search for apps, games and ecommerce
Paid Search Agency Be the answer when your customers search.
Your best customers are already typing what you sell into Google and the App Store. We capture that intent across Google Search, App Campaigns, Shopping and Apple Search Ads, and turn it into installs, subscriptions and revenue.
5.0 on Clutch, 48 reviews €500M+ ad spend managed 150+ brands
Trusted by teams that have invested over €500M in ad spend with us.
5.0 on ClutchWhy search
The only channel where your customer comes to you.
Paid search reaches people at the exact moment they type what they need. Every other channel interrupts. Search responds.
Someone searching for a budgeting app on Google, or typing meditation into the App Store, has self-selected into your market before your ad ever loads. They know what they want. The question is whether they find you or scroll past you.
That is why search-acquired users behave differently. They understand what they are downloading or buying, they activate faster, and for subscription products they are consistently among the most valuable users a mobile business can acquire. The click can cost more than on social. The customer usually costs less.
Search also protects the rest of your marketing. If you invest in paid social and brand campaigns without covering search, you are paying to create demand that gets harvested at the search bar, sometimes by a competitor’s bid.
Search is where decisions get finished. Our job is to make sure that when your customer finishes deciding, you are the first answer they see.
The channels
Google and Apple, run as one strategy.
Most agencies run Google. Fewer run Apple Search Ads. Almost none run both with one coherent keyword, bidding and measurement strategy between them. That is the gap we fill.
Google Ads
Search campaigns for web conversion, App Campaigns for installs across Search, Google Play, YouTube, Gmail and Discover, all in one account architecture built around intent tiers.
We feed Smart Bidding clean conversion data and manage the phased path from install volume to in-app events to ROAS, so the algorithm bids toward value instead of noise.
Explore our Google Ads serviceApple Search Ads
Top-of-App-Store placement at the exact moment of search on iOS. Keyword-level bidding, tight match types and Custom Product Pages that match the ad to the query.
Explore our Apple Ads serviceGoogle Shopping
For ecommerce brands, feed quality decides your ceiling. We manage product feeds, campaign structure and bidding so your products win the searches that convert.
Explore our Shopping serviceWhat you get
Everything your search program needs. One senior team.
No handoffs between a media buyer, a creative shop and an analytics vendor. Strategy, bidding, creative and measurement sit with one accountable team.
Account review & restructure
We assess structure, match types, bidding and tracking on day one, then rebuild what is broken before any new budget goes in.
Keyword & intent strategy
Campaigns built around intent tiers, not keyword dumps, so budget concentrates where buying decisions actually happen.
Bidding & budget management
Smart Bidding steered with clean signals and sensible guardrails, plus manual control where automation is not earning its keep.
Creative assets that scale
Text, image and video assets for Google, store creative for Apple, produced and tested at volume by our in-house AI Creative Factory.
See the AI Creative FactoryMeasurement & attribution
MMP integration with Adjust, AppsFlyer or Singular, event mapping and cross-channel attribution that credits search fairly.
Reporting you can act on
Clear reporting against CPA, ROAS and revenue targets, with what changed, why, and what happens next.
Keyword strategy
We bid on intent, not keyword lists.
Not every query that mentions your category deserves your budget. We tier every relevant query type by intent strength and fund them in order of how close they sit to a decision.
| Query tier | Example | Intent | Our approach |
|---|---|---|---|
| Category, high intent | budgeting app | Ready to install or buy | First budget priority, always on |
| Problem aware | how to track spending | Looking for a solution | Strong second tier, tested early |
| Feature specific | running app that works offline | Comparing options | Efficient niche wins, matched creative |
| Generic broad | fitness app | Browsing, low commitment | Only funded once the data earns it |
Tell us your category. We will tell you where the intent is.
The framework
The Intent Capture Framework.
Five steps, in a deliberate order. Measurement before budget, structure before scale. It is how the same playbook keeps working across categories.
Map the intent
We map every query type that matters to your product: category, problem, feature and brand-adjacent searches, each with its own tier, budget and target.
Rebuild the account
Structure, match types, bidding and tracking get reviewed and rebuilt where needed. We fix the foundations before we add spend.
Wire the measurement
MMP integration and event mapping, so trial starts, purchases and subscriptions become the optimization targets, not raw installs.
Ship search creative
Assets for Google in every required format, store creative for Apple, produced with our AI Creative Factory and tested continuously.
Optimize & scale
We cut what loses, scale what wins and expand keyword coverage as the data earns it, with senior strategists steering every week.
Results
Search results our clients can bank.
Real accounts, real numbers, published as case studies. Here is what capturing intent properly looks like.
Smart Bidding strategy on Google Ads for the car sharing app MILES, feeding the algorithm the right conversion signals.
Read the MILES case studyApple Search Ads with Custom Product Pages matched to the query, so the ad, the store page and the search finally agreed.
Read the ImmoScout24 case studyA focused Apple Search Ads strategy that brought down cost per install for the meditation app Petit BamBou.
Read the Petit BamBou case studyThey always know the current best practices and are able to stay ahead of the curve.
Due to their experience with other clients, Admiral Media could provide real market insights.
Why Admiral
Performance is in our DNA.
Since 2019 we have managed over €500M in ad spend for 150+ brands across Google, Apple Search Ads, Meta and TikTok, with clients in 35+ markets. Search is not a side offer for us. It is one of the disciplines we are known for.
Senior specialists on your account
The people running your campaigns have scaled search budgets for years. No handoff to juniors after the first call.
Creative built in-house
A search program is only as strong as its assets. Our AI Creative Factory produces and tests them at volume, in-house.
Measured against revenue
We report on CPA, ROAS and lifetime value, wired to your MMP and analytics. Clicks are an input, not an outcome.
One team across channels
Search, social, creative and app store growth under one roof, so your search strategy knows what the rest of your marketing is doing.
Backed by €500M+ in managed ad spend and 150+ brands scaled.
Questions
Paid search, answered.
What does a paid search agency do?
What is the difference between Google App Campaigns and Apple Search Ads?
Can you take over an existing Google Ads or Apple Search Ads account?
How much should we budget for paid search?
How quickly does paid search show results?
How do you measure paid search performance?
Next step
Ready to capture the demand you are missing?
Tell us about your product and your goals. We will show you where the search intent in your category sits, and what it would take to own it.
- A senior read on your current account and tracking setup
- Where Google and Apple Search Ads fit your growth targets
- Clear next steps, no obligation, no spam
Talk to Our Team
A conversation with a senior strategist, not a sales script. Usually within one business day.
Talk to Our Team →Admiral Media is a performance marketing and AI creative agency. Since 2019 we have managed over €500M in ad spend for 150+ brands across Google, Apple Search Ads, Meta and TikTok. Explore all services, browse our case studies, or talk to our team.