Mobile App Marketing Agency
Media buying, creative testing and measurement in one team, with a plan built around your paying users, acquisition costs and growth constraints.
Built for app and game teams spending US$50,000+ a month on UA.
Published case studies: NeuroNation (Jan-Aug 2019) and Star Chef 2, a cooking game by 99games (+55% CTR, -18% CAC). Results vary by client.
Why Mobile App Marketing Is Different
Mobile app marketing is not digital marketing applied to an app. It’s a distinct discipline with its own measurement frameworks, platform mechanics, and growth levers.
iOS Privacy Changed Everything
Review consent, attribution windows and available event signals before using iOS reports to make budget decisions. Agree which results can be observed and where the measurement has limits.
App Stores Are Distribution Platforms
Your App Store and Google Play listings are live organic traffic channels with ranking algorithms and conversion mechanics. App store testing can help you assess how listing changes affect conversion.
Measurement Beyond Installs
Install volume is a vanity metric. What matters is D7, D30 and D90 ROAS across cohort lifecycles. That takes MMP integration and attribution depth most agencies lack.
What to Agree Before Scaling
Full-Funnel Mobile App Marketing
Every channel and function that drives sustainable app growth, in-house and under one roof.
Paid User Acquisition
Performance advertising across Apple Search Ads, Meta, Google UAC, TikTok, Reddit, YouTube, and Snapchat. Optimized to trial starts, first purchases and D7 revenue, not just installs.
Learn more →Apple Search Ads (ASA)
Manage Apple Ads campaigns with measurement appropriate to the placement and app. Review attribution, conversion events and reporting before scaling spend.
Learn more →App Store Optimization
Review keyword relevance, metadata and store creative. Use listing experiments to assess conversion changes, and keep ASO effort and production costs separate from paid media spend.
Learn more →Creative Production & AI
UGC-style video, static and motion content for acquisition testing. Agree the original concepts, variations, formats and production responsibilities in the scope. Explore examples from our AI Creative Factory.
Learn more →Conversion Rate Optimization
Optimize every post-install step, from onboarding flows and paywall design to trial-to-paid conversion and in-app messaging. Use observed funnel data to decide what to test.
MMP & Attribution
Implement and optimize Adjust, AppsFlyer, Singular, or Branch. Cohort dashboards showing ROAS by channel, keyword, creative, and geo. Stop optimizing to the wrong signal.
We Know Your Category, Not Just Your Channel
Category expertise means faster results. We understand the monetization models, LTV curves, and creative formats that work in your vertical.
Mobile Games
Casual, mid-core, strategy, RPG. IAP monetization, LTV curves by genre, ROAS payback windows, and creative formats that drive payers.
Subscription Apps
Education, brain training, recipe and kids learning apps. Optimization to trial starts and subscriber conversion with full SKAN + MMP tracking.
Utility and Productivity Apps
VPN, scanner, photo editing and note-taking apps. Trial-to-paid optimization, fraud checks and tight keyword hygiene in crowded categories.
Mobility and Travel Apps
Scooter, car-sharing, ride-hailing and travel booking. City-by-city launches, first-ride conversion and repeat use, with bids that follow supply and season.
Property and Delivery Apps
Property search, food delivery and local services. Store listing tests and Apple Ads Custom Product Pages matched to each search intent.
A Published App Growth Case Study
NeuroNation: reported results from January-August 2019. These are client-specific outcomes, not a forecast for your app. Read the case study.
Who owns media, creative and reporting?
Before work starts, agree which channels, creative outputs and reporting tasks Admiral will manage, what your team will provide, and who approves each decision. Specialist projects can cover a smaller part of this scope.
Agree the acquisition brief
Define the customer outcome, markets, channels and approved media budget. Name your spend approver and the Admiral contact for the agreed acquisition work. Record dependencies on product changes, store pages and account access.
Turn results into creative briefs
Agree who develops the next brief, produces each asset and checks claims, brand fit and usage rights. Specify concepts, variations and formats so both teams know what needs to be produced and approved.
Name the measurement owners
Choose the conversion events and reporting sources. Identify who can change tracking and who supplies purchase, subscription or revenue data. App development and finance tasks need their own owners unless explicitly included in the engagement.
Decide what happens next
Review media performance, creative findings and available customer outcomes together. Record what to continue, change or investigate, with an owner for each action. Set review timing around your conversion cycle and reporting delay.
Keep your team involved
Your team provides product context and approves budgets, claims and priorities. Agree how Admiral will work with existing creative, analytics or development partners. Give missing assets, approvals and integrations a named owner.
Changing agencies? Read our agency handover checklist before you move spend.
Trusted by app and game teams like these
See the Work Behind the Results
Read the client context, the work and the reported outcomes.
“we doubled our user acquisition efficiency”
Jakob, Co-founder of NeuroNation. Excerpt from Admiral Media’s published client case study.
Star Chef 2: creative volume for a cooking game
99games needed 60+ fresh creative variations a week for Star Chef 2. The published case reports 45% higher ROAS, 55% higher CTR and 18% lower CAC from AI creative production and structured testing.
Read the Star Chef 2 case studyYour app
Different products need different plans. Share your current media spend, growth challenge and timing so we can discuss fit.
Talk to our teamApp-Marketing für Deutschland, Österreich und die Schweiz
Wer eine Subscription-App im DACH-Raum vermarktet, sollte Deutschland, Österreich und die Schweiz getrennt betrachten. Suchbegriffe, Werbetexte und Store-Auftritt müssen zum jeweiligen Markt passen. Für die Auswertung zählen neben Installationen auch Testabos, zahlende Abos und Verlängerungen, soweit diese Ereignisse messbar sind.
Die veröffentlichte NeuroNation-Fallstudie zeigt ein Beispiel für einen App-Anbieter aus Deutschland. Von Januar bis August 2019 stieg der ROAS um 117 %. Die Quelle weist keine getrennten Ergebnisse für Deutschland, Österreich oder die Schweiz aus.
Mobile App Marketing Agency FAQ
Our app growth work brings together paid acquisition, creative testing and measurement. We assess the channels, attribution setup and conversion funnel for your app, then agree what to test and how to judge the results.
Yes. We plan campaigns for iOS and Android and review the measurement available on each platform. The attribution setup, creative tests and scaling decisions depend on your app, target markets and conversion volume.
The review period depends on your purchase or subscription cycle, conversion volume and reporting delay. Agree the first decision and the evidence needed before testing. Review implementation checks separately from later evidence of profitable growth.
Yes. Pre-launch engagements focus on ASO foundation (keyword research, metadata, screenshot design), App Store listing optimization, and soft-launch campaign architecture in low-CPI markets. We help apps arrive at hard launch with a validated creative approach, a clean MMP setup, and benchmarked CPI data, so day-one spend goes into a tested system, not a guessing game.
We work best with app and game teams spending US$50,000+ a month on UA. Share your current monthly media spend, target markets and growth goal. We will discuss whether the scope, available budget and measurement setup support a useful engagement. Testing needs depend on your acquisition costs and conversion volume.
Yes. International campaigns are a core competency, not a specialty add-on. We have localized creative, keyword and bidding infrastructure for Western Europe, Japan, South Korea, Southeast Asia, MENA and Latin America. Market selection depends on your app, localization, acquisition costs and customer value.
Ready to Scale Your App?
Tell us about your live app, current monthly media spend, main growth challenge and timing. Include your app or website link and who owns growth internally. Our team will discuss whether managed acquisition, creative production or a specialist ASO engagement is a fit. Media spend and agency fees are separate.
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