Paid Social Agency for Apps and Games Platform-native campaigns, creative built in-house and measurement focused on revenue.
Most agencies run one playbook on every platform. We build separate strategies for Meta, TikTok and Snapchat, matched to how each algorithm actually learns, and we are judged on ROAS, not reach.
€500M+ ad spend managed since 2019 4.9/5 on Clutch from 48 reviews 150+ brands
Trusted by teams that have invested over €500M in ad spend with us.
4.9 on ClutchThe core problem
Paid social for apps and games is a different sport.
You are not buying one purchase. You are buying an install, then a signup, then a paywall hit, then a renewal, and each step sends the algorithm a different signal.
Running paid social for a mobile game or subscription app is fundamentally different from running it for a simple web checkout. Every funnel step has its own conversion rate, its own time lag and its own signal quality, and platforms only optimise well when you feed them the right events.
Add Apple’s App Tracking Transparency, SKAdNetwork attribution windows and the loss of device-level targeting, and most generic agencies end up flying blind. They optimise for cheap installs. You need D30 ROAS.
That is why we treat measurement and creative as the two levers that decide everything else. Attribution tells the algorithm who to find. Creative decides whether they stop scrolling.
Cheap installs that churn are the most expensive thing you can buy. We calibrate every campaign against the events that predict revenue, not the ones that flatter a dashboard.
What you get
One team owning strategy, creative and measurement.
No hand-offs between a media vendor, a creative shop and an analytics consultant. Everything that decides whether paid social pays back sits with one senior team.
Strategy & account architecture
Prospecting and retargeting tiers, budget structure and campaign architecture built for each platform’s learning phase, not a copy of your last agency’s setup.
Creative at test velocity
UGC-style, motion and AI-assisted ads from our in-house studio and AI Creative Factory, typically 20 to 40 new variations per month per account.
See the AI Creative FactoryMeasurement & attribution
MMP configuration, SKAN conversion schemas and event taxonomy verified before spend scales, so the algorithm never learns from bad signal.
Audience architecture
Lookalikes from high-LTV cohorts, custom audiences from CRM data and exclusions for churned users, structured so prospecting and retargeting never fight each other.
Testing & scaling
Creative tests run to significance before scaling. Winners get budget fast, losers are retired rather than patched, and every learning lands in a shared testing log.
Reporting you can act on
Monthly reviews with ROAS by cohort, creative performance and a prioritised roadmap, so you always know where the budget went and what it returned. See our performance creatives in action.
Platform coverage
Platform-native strategies, not copy-paste campaigns.
Every platform has its own algorithm, creative language and attribution quirks. We build a separate playbook for each, then share the learnings across all of them.
TikTok
The fastest-growing channel for consumer apps, especially under-35 audiences.
- TikTok-native UGC production
- Spark Ads from organic seeding
- Smart Performance Campaigns
- Launch bursts for new releases
- Attribution wired through your MMP
Snapchat
Underused by most agencies, with efficient install costs in the 13 to 34 bracket.
- Install and engagement objectives
- Vertical video and Lens formats
- Story Ads built for the platform
- Snap Pixel plus MMP integration
- Goal-based bidding calibration
High-intent discovery for lifestyle, food, travel and hobby apps.
- Install campaigns via the Pinterest tag
- Collections, carousel and video formats
- Idea Ads for native integration
- Keyword plus interest layering
- Conversion API setup
Built for app and game teams spending US$50,000+ a month on UA. We reply with substance, not a sales deck.
How we work
The Admiral paid social cycle.
A structured cycle that repeats monthly, designed so every decision about budget, creative, audience and bid is traceable to a measured outcome.
Attribution first
We verify your MMP setup, SKAN conversion values, postback windows and event taxonomy before spending a euro. Bad attribution optimises campaigns toward the wrong users.
Audience architecture
We map your user base to platform tools: lookalikes from high-LTV cohorts, CRM custom audiences and churn exclusions, split into prospecting and retargeting tiers.
Creative sprint
Briefs informed by platform benchmarks, then production across UGC, motion and AI-assisted formats, shipped in fast cycles so tests never wait on assets.
Test, learn, scale
Tests run to statistical significance. Winners scale quickly, losers retire, and every learning is documented where your team can see it.
Review & roadmap
Each month closes with ROAS by cohort, a creative performance heatmap, platform efficiency comparison and the next 30 days prioritised.
Proof
Results from real apps and games.
The numbers below come from published case studies, not a pitch deck. Read them in full on our case studies page.
BIGVU
How BIGVU cut its TikTok CPI in half with TikTok-native creative, creator Spark Ads and campaigns optimised toward trial starts.
Read the case studykaufDA
TikTok creator ads cut cost per install for the German deals app by 18 percent.
Read the case studyStar Chef 2
Our AI Creative Factory tested 60+ variations for 99games’ cooking game, lifting CTR by 55 percent and cutting CAC by 18 percent.
Read the case studyClient voices
What clients say about working with us.
With the team of the Admiral, we were able to scale our paid social spend by more than 200% while achieving our target ROAS.Jakob Co-founder, NeuroNation
They always know the current best practices and are able to stay ahead of the curve.Vincent Adorian Head of Performance Marketing, TIER
Admiral Media helped us scale creative production while staying consistent with StarChef 2’s visual style and brand.Shilpa Bhat VP Games, 99games
Why Admiral
Paid social has been our core channel since 2019.
We have managed over €500M in ad spend for 150+ brands since 2019. One team owns strategy, creative and measurement, so nothing falls between vendors.
Platform-native, not copy-paste
Separate playbooks for Meta, TikTok, Snapchat and Pinterest, with learnings shared across all of them.
Creative built in-house
Our studio and AI Creative Factory keep tests fed with fresh variations, so accounts never stall waiting on assets.
Measurement before spend
SKAN, MMP and event taxonomy verified before we scale a euro, so the algorithm optimises toward people who pay.
Senior strategists, not juniors
You work with people who have scaled category leaders across 35+ markets, not a junior handed a checklist.
Backed by €500M+ in managed ad spend and 150+ brands scaled.
Questions
Paid social, answered.
What does a paid social agency do?
Which paid social platforms do you manage?
How do you handle iOS privacy and SKAdNetwork measurement?
What is the minimum budget to run paid social effectively?
Do you produce the ad creative in-house?
How quickly should we expect results?
Do you run paid social for mobile games as well as apps?
Next step
Ready to scale paid social?
Tell us about your game or app, the platforms you run today and what is holding growth back. If ongoing paid social support is a fit, a senior strategist will get back to you.
- One team for strategy, creative and measurement
- Creative testing built around your game or app
- Built for app and game teams spending US$50,000+ a month on UA.
Talk to Our Team
Share your App Store or Google Play link, active platforms, monthly UA spend and main growth challenge. Our team will read your enquiry and come back to discuss whether ongoing paid social support is a fit.
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4.9/5 on Clutch from 48 reviews · €500M+ managed since 2019 · 150+ brands
Admiral Media is a performance marketing agency founded in 2019. We have managed over €500M in ad spend for 150+ brands across 35+ markets on Meta, TikTok, Snapchat, Google and Apple Ads. Explore all our services or get in touch.