Reach the communities that actually decide.
Admiral Media runs full-service Reddit Ads for mobile apps and growth brands. Subreddit and interest targeting, native creative, conversion API and app install setup, weekly optimisation and a senior Reddit buyer on Slack.
The community channel your competitors are ignoring.
Reddit is where users go to research before they install or buy. Subreddits sit between intent and decision. Done well, Reddit Ads sit inside that conversation instead of interrupting it.
Intent lives in subreddits.
Reddit communities are organised around real interests, not algorithmic guesses. Targeting a subreddit is targeting a stated intent. That means lower wasted impressions and a much sharper feedback loop on creative.
Reddit users research before they install.
Most app users still type a category name into Reddit before they download. Showing up in those threads, with creative that actually fits the room, lifts both your direct response and your branded search.
Lower competition. Native creative wins.
Most performance teams still over-index on Meta and TikTok. Reddit auctions are less crowded for native, well-written creative. The team that ships the right tone wins the auction more than the team that ships the biggest budget.
Four pillars. One Reddit growth engine.
Strategy, creative, buying and measurement run as a single loop. The senior Reddit buyer owns the account end to end so insights move from the comment thread back to the brief inside the same week.
Subreddit and interest mapping.
We build the Reddit audience map before we spend a euro: which subreddits, which interests, which adjacent communities and which custom audiences fit your funnel.
- Subreddit research and ranking
- Interest stack and lookalike layering
- Custom and retargeting audience setup
Conversion API and app campaigns.
Conversion API, Reddit Pixel and app install campaigns wired to your MMP. We make sure the platform and your attribution stack agree before optimisation begins.
- Reddit Pixel and Conversion API
- App install campaigns on iOS and Android
- MMP integration with AppsFlyer, Adjust or Singular
Promoted Posts, Conversations & video.
Reddit creative is its own discipline. We produce native-feeling Promoted Posts, Conversation Ads, Carousels, Free-Form and short video, then ship structured tests every week.
- Promoted Posts and Conversation Ads
- Carousel, Free-Form and short video
- Tone tested per subreddit cluster
Weekly buying. Monthly KPIs.
Weekly calls, an exclusive Slack channel and monthly KPI reporting. Every brief, audience, bid change and creative is shared in advance and pushed live only after your approval.
- Monthly KPI reporting and recommendations
- Weekly buying review and Slack-first support
- All changes pushed live upon approval
From audit to always-on Reddit growth.
Most engagements move through a 90 day foundations sprint, then become an always-on Reddit growth function with weekly creative cycles and monthly strategy reviews.
Free Reddit audit.
Subreddit and interest map, conversation listening, creative angle review and a benchmark of your current Reddit performance if you are already running.
Foundations.
Conversion API and Pixel setup, app install campaign build, hero Promoted Posts and Conversation Ads. The first conversion read usually lands here.
Scale loops.
Subreddit cluster scaling, audience layering and weekly creative tests across formats. Winning angles ship, losing ones kill the next test fast.
Always-on.
Monthly strategy review, weekly buying cadence, quarterly market expansion. Reddit becomes a real always-on channel inside your media mix.
AlphaSkullz: sold out at 500%+ ROAS.
An end-to-end paid social and community launch that took the AlphaSkullz NFT collection from zero to sold out in two weeks, with Reddit running alongside Twitter, Instagram, Facebook, Quora and CoinTraffic.
How we sold out AlphaSkullz with Reddit in the mix.
Strategy, native creative and paid social buying across Twitter, Instagram, Facebook, Quora, Reddit and CoinTraffic. Reddit handled the high-intent crypto and NFT communities while the wider mix scaled top-of-funnel reach. The collection sold out in two weeks at over 500% ROAS, with more than 2,000 wallet connects before launch and over $1M in revenue.
Read the full case study →A senior Reddit buyer on your team.
Full-service Reddit Ads is delivered as a monthly retainer. One senior Reddit buyer owns strategy, creative, buying and reporting end to end, with weekly calls and an exclusive Slack channel.
One channel, one core market.
A single segment covers Reddit Ads in one core market. Each additional market or business unit adds another segment so the work scales with your roadmap.
Weekly calls. Slack-first support.
An exclusive Slack channel for the Reddit buyer plus a weekly call to review buying, prioritise the next creative cycle and align on subreddit clusters that scale.
Monthly KPI reporting and recommendations.
Every month we share a structured KPI report on spend, CPI, ROAS or whichever north-star metric we agreed, with the recommendations driving the next 30 days.
Full transparency. Creative pushed live upon approval.
Every Promoted Post, Conversation Ad, audience and bid change is shared in advance. Nothing ships to your account until you approve it.
Markets we run Reddit Ads in.
Reddit ad inventory is strongest in English-speaking markets, with growing reach across Western Europe, the Middle East and APAC. The senior buyer adapts subreddit and creative strategy to each market.
Creative meets performance.
Admiral Media is a creative performance agency for apps and growth brands. Founded in 2019 by Andre Kempe and headquartered in Barcelona, the team runs user acquisition, creative and paid media for clients in subscription, fintech, dating, gaming, wellness, EdTech, Web3 and DTC. Featured in The Drum Marketing Awards EMEA 2026 shortlist and a multi-year Clutch Champion.
Get the Reddit plays before they are public.
Twice a month. Real subreddit tactics, native creative teardowns and the Reddit Ads platform shifts that actually matter. Written by the Admiral Media team.
Reddit Ads, answered.
What is Reddit Ads?
Reddit Ads is the paid media platform inside Reddit. It lets advertisers reach users by subreddit, interest, conversation context and custom audiences across Promoted Posts, Conversation Ads, Carousel, Free-Form and video formats, on web and mobile.
What does Admiral Media include in its Reddit Ads service?
Full-service Reddit Ads covers strategy and audience research, subreddit and interest stack building, conversion API and app campaign setup, native creative production, weekly optimisation across formats, monthly KPI reporting and a senior Reddit buyer on Slack with weekly calls.
How does Admiral Media engage on Reddit Ads?
Reddit Ads is delivered as a monthly retainer. Engagements are structured per channel and market segment. Each additional market or business unit adds another segment. We share pricing privately during a discovery call.
Does Reddit Ads work for mobile app installs?
Yes. Reddit Ads supports app install campaigns on iOS and Android with Conversion API integration to your MMP. It performs particularly well for gaming, crypto and Web3, dev tools, finance, productivity and dating apps where Reddit communities are highly active.
How is Reddit different from Meta or TikTok?
Reddit users come for community and conversation, not entertainment. Creative that wins on Reddit feels native to the subreddit, not polished broadcast. Targeting starts from communities and interests rather than algorithmic interest graphs.
How long does it take to see results on Reddit Ads?
Most campaigns produce a first read within two to three weeks once conversion tracking is wired up. Native creative and audience layering compound across the first 60 to 90 days as we learn which subreddits and interests scale.
Which apps and brands has Admiral Media run on Reddit?
Recent Reddit work spans gaming, crypto and Web3, fintech and subscription apps. The AlphaSkullz NFT collection sold out in two weeks at over 500% ROAS across a paid social mix that included Reddit, with 2,000+ wallet connects pre-launch.
Do you produce the Reddit ad creative as well?
Yes. Native Reddit creative is produced in-house and tested weekly, including Promoted Posts, Conversation Ads, Carousels, Free-Form and short video. Every creative is shared in advance and pushed live only after your approval.
What does a typical Reddit Ads engagement look like?
Each engagement starts with a free Reddit Ads audit and audience map. Once active, a senior Reddit buyer runs strategy, creative, buying and reporting end to end with weekly calls, an exclusive Slack channel and monthly KPI reporting.
Ready to put your brand inside the right subreddits?
Book a 30 minute call. We will pull your Reddit audience map, an audit of where you are running today and a 90 day buying plan. Free, no obligations.