Wrong tone
Polished brand ads get ignored or picked apart in the comments. Creative has to read like it belongs in the thread.
Reddit ads · Senior growth team
Reach the communities where people research before they install or buy. Subreddit targeting, native creative and clean tracking, run by one senior team and judged on revenue.
The short answer
A Reddit ads agency plans, buys and improves Reddit campaigns for a business result such as installs, sign-ups or sales. That means choosing communities and keywords, writing ads that fit the thread, and measuring through the Reddit Pixel, Conversions API and an MMP. At Admiral Media, one senior team runs Reddit next to your other channels and judges it on the same revenue metrics: CAC, ROAS and payback.
Updated Every result on this page links to a published case study
The problem
Polished brand ads get ignored or picked apart in the comments. Creative has to read like it belongs in the thread.
Picking subreddits by guesswork spends budget on readers who will never convert. Communities and keywords need testing too.
Without the Reddit Pixel, Conversions API and an MMP, Reddit optimises on clicks and the results cannot be trusted.
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Talk to Our TeamWhat we run
The same senior team plans the budget, makes the ads and reads the data, so nothing gets lost between agencies.
Published client results
Each figure comes from a published Admiral case study. Bars show the reported change, not a forecast for your app.
AlphaSkullzNFT launchReddit one of six channelsAlso reportedCollection sold out, worth over $1M500%+ROASRead the AlphaSkullz case study ChatPDFHigherAI document appGoogle and Meta+320%ROAS+156% subscriptions, -42% CACRead the ChatPDF case study 
LowerSavings appTikTok-52%cost per ID verification-15% cost per onboardingRead the rubarb case study 
LowerInsurance appMeta in Germany-50%cost per lead+41% conversion rateRead the Clark case study Star Chef 2HigherCooking gameAI creative+45%ROAS+55% CTR, -18% CACRead the Star Chef 2 case study Wondering whether your buyers are on Reddit? Ask us before you spend.
Talk to Our TeamAgency, in-house or both
Many of our clients keep an in-house team and use us for creative volume, new channels or a second opinion.
| Admiral Media | In-house team | Generalist agency | |
|---|---|---|---|
| Reddit-native creative | Ads written in each community's voice | Often resized ads from other channels | Usually repurposed from Meta or TikTok |
| Targeting | Communities and keywords tested like creative | Depends on in-house Reddit know-how | Often a few large subreddits, rarely tested |
| Measurement | Reddit Pixel, Conversions API and MMP set up | Depends on your engineering time | Often platform-reported numbers only |
| Comment handling | Moderation plan agreed before launch | Your community or support team | Often left to you |
| Cost structure | Retainer or % of spend, no lock-in | Salaries, tools and hiring time | Retainer or % of spend, terms vary |
Clients and recognition
“We were able to scale our paid social spend by more than 200% while achieving our target ROAS.”
Jakob FutorjanskiCo-founder, NeuroNation“Admiral always finds new creative ways to drive downloads and is always fully prepared for a meeting.”
Olav HexebergCo-founder, ØNSK“We were especially impressed by their professionalism, speed, and level of expertise.”
Sarah FronckevicCMO, Breeze
“Our clients consider us a long term growth partner. We sail the same boat as them.”
How we work
A monthly management fee, either a flat retainer or a percentage of media spend, kept separate from the media budget itself. At Admiral Media there are no budget minimums. You get a scoped quote after the first call, once we know your markets, goals and channel mix.
Results judged on revenue, not clicks: Reddit is held to the same CAC, ROAS and payback targets as your other channels, in your own data. We have not published a Reddit-only case study. Reddit was one of six channels in the AlphaSkullz launch, which sold out at over 500% ROAS, and most of our published results come from Meta, TikTok, Google and Apple Ads.
Yes, for apps whose users gather in communities, such as games, finance, AI tools and productivity. Reddit's app promotion campaigns need separate iOS and Android ad groups, with MMP postbacks or SKAdNetwork for iOS, so we set that up first. We then judge Reddit on cost per paying user rather than cost per install.
We set up the Reddit Pixel and Conversions API for web, and your MMP, such as AppsFlyer or Adjust, for apps, before we scale. Results are then read in your own analytics and MMP, not only in Reddit Ads Manager. Reddit is often a research step before a later purchase, so we say plainly where attribution has limits.
Expect a first read within two to four weeks once tracking is live, depending on your conversion volume. Ads go through Reddit's review first, which usually takes up to a day. Finding the communities and creative that scale takes longer, so we run Reddit as a test with review dates before it becomes an always-on channel.
We have no budget minimums. A test needs enough spend for each ad group to gather conversions in its chosen communities, which depends on your cost per sign-up, install or purchase. We size the test with you on the first call rather than quote a fixed figure, and tell you if Reddit is not the right next channel.
In-house works if someone on your team knows Reddit well, can write copy that fits each community and can wire the Pixel and Conversions API. An agency brings that from day one, plus a view of how Reddit compares with Meta, TikTok and Google. Many teams keep strategy inside and let us run the buying, creative and measurement.
Yes. Our creative team and AI Creative Factory write and produce image, video, carousel and free-form ads in each community's voice, usually plainer than on Meta or TikTok, because polished brand ads stand out for the wrong reasons on Reddit. We refresh headlines and creative in regular test batches, and nothing goes live until you approve it.
Talk to our team
Share your app or store, your markets and the step of the funnel you want to fix. A senior strategist replies within one business day.
What happens next
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