TikTok has reached 1 billion registered users and reached this goal far faster than Facebook. Because of this outstanding growth, TikTok has emerged as one of the main Digital Platforms for businesses to promote themselves. However, not everyone seems to be able to succeed on this platform due to its unique characteristics. So, how can you achieve your performance goals on TikTok? This is how a Fintech app launched and scaled a successful promotion campaign with Admiral Media.
TikTok platform’s uniqueness relies on users being in a more discovery mindset when using this app compared to others which help to obtain users’ attention in a more optimistic and enjoyable way. This means: as a brand, you have to generate creatives that meet this user’s predisposed attitude or you can completely fail. With all this in mind, when we started an app promotion campaign for a Fintech app, we believed that it would be a huge challenge to promote it on this channel as most people feel that finances are boring and not enjoyable. However, we have been able to run a successful campaign with a set of creatives that have taken users’ attention in a positive way that incentivizes them to end up the onboarding process (highly complex for a finance app).