Rank for the keywords that drive paid-back installs.
Admiral Media runs full-service App Store Optimization for iOS and Android. Senior ASO specialists handle metadata, keyword analysis, creative A/B testing and monthly reporting end to end, with weekly calls and an exclusive Slack channel.
The channel that does not break when iOS does.
Paid CPIs are climbing. Signal loss keeps reshaping attribution. Organic discovery on the App Store and Google Play is the one channel that compounds, and the one that quietly raises the payback of every other channel you run.
Organic is your free media engine.
Every install you earn from search and browse on the App Store or Google Play is one you did not pay for. ASO is the one growth investment that runs even when you pause your paid spend.
Your store page taxes every paid channel.
Every paid click from Meta, TikTok, Apple Search Ads or Google still lands on your store listing. A higher store conversion rate lowers your effective CPI across every paid channel at the same time.
Metadata and creative compound.
Keywords, screenshots, icons and preview videos keep working long after you ship them. Each test that wins lifts your baseline. Each one that fails kills the next test fast and keeps the loop honest.
Four pillars. One growth function.
No siloed deliverables. Keyword strategy, store creative, metadata and testing run together because that is how the App Store ranks you.
Metadata and keyword research.
The senior ASO specialist runs full keyword analysis on usage, density and positioning, then writes the strategy that ties keyword intent to your install funnel.
- Apple App Store: title, subtitle, keyword field
- Google Play: title, short and long description
- Keyword usage, density and positioning audit
Strategic optimisation.
Metadata is treated as a living asset, not a launch artefact. We continuously update copy and keyword density as the category, search intent and your roadmap shift.
- Title, subtitle, keyword field
- Short and long descriptions
- Density and relevance, refreshed monthly
A/B testing and experiments.
Every store creative is a hypothesis. We ship structured tests on screenshots, icons and in-app events so the listing keeps converting better while you keep buying media.
- App Store Custom Product Pages
- Google Play Store Listing Experiments
- Statistical significance, not vibes
Monthly KPIs and Slack support.
Weekly calls, an exclusive Slack channel and monthly KPI reporting. Every update is shared with full transparency and pushed live only after your approval.
- Monthly KPI reporting and recommendations
- Weekly meetings and Slack-first support
- All updates pushed live upon approval
From audit to always-on growth.
Most engagements move through a 90 day foundations sprint, then become an always-on growth function with weekly testing and monthly strategy reviews.
Free ASO audit.
Keyword baseline, competitor share, store conversion and creative review. You leave the audit knowing exactly where the next win lives.
Foundations.
Metadata rewrite, keyword field optimisation, hero creative refresh and A/B test plan. The first measurable lift usually lands here.
Test loops.
Custom Product Pages and Store Listing Experiments running in parallel. Winning variants ship, losing variants kill the next test fast.
Always-on.
Monthly strategy review, weekly creative cadence, quarterly market expansion. ASO becomes a real growth function inside your team.
NeuroNation in Korea: +93% organic downloads.
A six month ASO engagement scaled NeuroNation organically in the Korean App Store and Google Play, with a localised keyword strategy and a creative refresh built for the market.
How we scaled NeuroNation in Korea with ASO.
We hypothesised, researched and rebuilt the Korean store page from the metadata up: localised keyword strategy, native screenshots and a creative refresh that broke the language barrier with Korean users. Over six months, organic downloads grew +93% in Korea.
Read the full case study →A senior ASO specialist on your team.
Full-service ASO is delivered as a monthly retainer. One senior ASO specialist owns metadata, keywords, creative testing and reporting end to end, with weekly calls and an exclusive Slack channel.
One app, two stores, one language.
A single segment covers your app on iOS and Android in one language. Each new language or app adds another segment so the work scales with your roadmap.
Weekly calls. Slack-first support.
An exclusive Slack channel for the ASO specialist plus a weekly call to review results, prioritise the next test and align on roadmap shifts.
Monthly KPI reporting and recommendations.
Every month we share a structured KPI report with what we shipped, what moved and the recommendations driving the next 30 days.
Full transparency. Updates pushed live upon approval.
Every metadata, keyword and creative change is shared in advance. Nothing ships to your live store listing until you approve it.
Markets we run ASO in.
The senior specialist localises metadata, keywords and creative for the markets you scale in. Recent and active engagements span North America, Europe, the Middle East and APAC.
Creative meets performance.
Admiral Media is a creative performance agency for apps and growth brands. Founded in 2019 by Andre Kempe and headquartered in Barcelona, the team runs user acquisition, creative, ASO and paid social for clients in subscription, fintech, dating, gaming, wellness, EdTech, Web3 and DTC. Featured in The Drum Marketing Awards EMEA 2026 shortlist and a multi-year Clutch Champion.
Get the ASO plays before they are public.
Twice a month. Real keyword tactics, store creative case teardowns and the platform shifts that actually matter. Written by the Admiral Media team.
App store optimization, answered.
What is app store optimization?
App store optimization is the practice of growing the rank, click-through rate and install conversion of a mobile app on the Apple App Store and Google Play. It combines keyword strategy, store creative, metadata craft and continuous A/B testing of the listing.
What does Admiral Media include in its ASO service?
Full-service ASO covers metadata and keyword analysis, continuous optimisation of titles, subtitles, keyword fields and descriptions across iOS and Android, creative asset A/B testing on icons, screenshots and events, monthly KPI reporting and a dedicated senior ASO specialist on Slack with weekly calls.
How does Admiral Media engage on ASO?
ASO is a monthly retainer. Engagements are structured per segment, where one segment covers one app on iOS and Android in one language. Each additional language or app adds another segment. We share pricing privately during a discovery call.
How does ASO improve paid user acquisition?
Every paid click eventually lands on your app store page. A higher store conversion rate lowers your cost per install across every paid channel and lifts the payback of your existing UA spend.
How long does ASO take to show results?
Initial keyword and metadata wins typically show within four to eight weeks. Creative tests on icons, screenshots and preview videos run continuously and compound across the year.
Do you cover both iOS and Android?
Yes. Admiral Media runs ASO across the Apple App Store and Google Play, including title, subtitle, keyword field, short and long descriptions, screenshots, icons and in-app events.
What apps does Admiral Media work with?
Subscription, fintech, dating, wellness, gaming and EdTech apps. Recent ASO wins include scaling NeuroNation in Korea to +93% organic downloads.
How is ASO different from SEO?
SEO targets web search engines like Google. ASO targets in-store search and discovery on the App Store and Google Play. The keyword logic, ranking signals and conversion metrics are all native to the store.
What does a typical engagement look like?
Each engagement starts with a free ASO audit. Once active, the senior ASO specialist runs metadata, keyword and creative work end to end with weekly calls, an exclusive Slack channel and monthly KPI reporting. All updates are pushed live only after your approval.
Ready to see what your store page is leaking?
Book a 30 minute call. We will pull your keyword baseline, store conversion and competitor share, then map the next 90 days. Free, no obligations.