App Growth Consulting Senior strategy from the app growth agency behind 150+ brands.
When growth stalls, the problem is rarely one campaign. We diagnose what is actually holding your app back, across channels, measurement, creative and monetisation, then build the playbook your team executes to break through.
Trusted by teams that have invested over €500M in ad spend with us.
5.0 on ClutchThe basics
What is app growth consulting?
App growth consulting is senior strategic guidance for mobile apps: we audit your channels, measurement, creative and monetisation, then build the roadmap your team executes.
It is not for apps that lack direction. It is for apps that know where they want to go but have hit structural constraints: measurement gaps, channel saturation, creative fatigue or a strategy that has not kept up with scale. Those constraints rarely announce themselves. They show up as rising costs and flat installs.
The difference between a growth consultant and a generalist adviser is simple. Our recommendations come from operators who run paid acquisition, ASO and creative testing for apps every single day, backed by €500M+ in managed ad spend. When we tell you which lever to pull first, it is because we have pulled it before.
And unlike a slide deck that gathers dust, every engagement ends in an execution plan. You can run it with your in-house team, alongside your current partners, or hand it to our performance marketing team to execute directly.
Strategy from people who spend real budgets. A diagnosis of the three constraints that matter most, a roadmap ordered by revenue impact, and the option to have the same team execute it.
When to bring us in
The moments where consulting unlocks the most value.
Most teams call us at an inflection point: growth has stalled, the data stopped agreeing with itself, or the next stage demands a strategy the current setup cannot deliver.
Growth has plateaued despite rising spend
ROAS is sliding as you scale and you cannot tell whether it is channel saturation, creative fatigue, audience overlap or a measurement problem. We find the root cause and restructure the growth architecture around it.
Expanding to new markets or channels
Entering the US, EU or APAC for the first time, or adding TikTok, Apple Ads or YouTube to the mix. You need channel-specific playbooks and localisation strategy, not just a budget split.
Attribution is broken or uncertain
Meta, Google, your MMP and your backend all tell a different story. We audit the setup, reconcile the gaps and build a single source of truth for performance.
Preparing for fundraising
Investors scrutinise UA unit economics harder than anything else. We build investor-grade decks: CAC by channel, LTV by cohort, payback by segment, retention against benchmarks.
Building the in-house growth team
Moving from agency-only to a hybrid model. We help define team structure, hiring criteria, the tooling stack and the handoff, then train your people on the playbooks.
AI readiness for marketing
You want AI in creative production, bidding or automation but do not know what is actually ready to deploy. We map the opportunity against your stack and build a practical roadmap.
What you get
Deliverables built to be used, not filed.
Every engagement is scoped to your situation in the first call. These are the deliverables most engagements include.
Full-stack growth audit
A structured review of your channel mix, creative performance, attribution setup, unit economics and competitive position. Delivered as a scored report with prioritised gaps, typically 40 to 60 pages.
90-day growth roadmap
A week-by-week execution plan: which channels to invest in, what creative to produce, which measurement gaps to close and what to test. Prioritised by expected revenue impact, not effort.
Attribution and measurement architecture
MMP configuration review, SKAN schema design, event taxonomy documentation and a unified reporting framework that reconciles Meta, Google, your MMP and your backend.
Unit economics model
CAC by channel and campaign type, LTV by acquisition cohort, payback period by segment and margin by product tier. Built in a format ready for investor or board review.
Team enablement sessions
2 to 4 structured sessions with your in-house team: reading your MMP data, briefing creative against benchmarks, running structured experiments and using AI tools in the workflow.
Execution support
When you want the same team to run the plan, our managed services cover paid media, creative production and CRO end to end.
See user acquisition pricingThe framework
Diagnose. Architect. Execute. Compound.
Every consulting engagement follows the same four-phase loop. It moves fast, most apps see their first strategic wins within 30 days, and it builds systems that keep improving instead of needing constant reinvention.
Diagnose
Full audit of channels, measurement, creative and monetisation. We identify the three constraints limiting growth most, not a list of 40 things to fix.
Architect
We build the strategy: channel mix, budget allocation, measurement infrastructure, creative system and monetisation architecture. Documented and prioritised for your team.
Execute
The highest-leverage changes ship first. We execute directly as a managed service or in partnership with your team. Speed is treated as a performance lever.
Compound
Monthly reviews convert learnings into system improvements. The growth architecture gets smarter with each cycle, not dependent on constant external input.
One call. We scope the engagement to your situation, no obligation.
Proof
Strategy that shows up in the numbers.
Since 2019 we have managed over €500M in ad spend for 150+ brands across 35+ markets. The same operators who run those accounts run your consulting engagement.
Fastic
Massive scale while hitting ROAS goals, with monthly ad spend running into seven figures.
Petit BamBou
A meditation app grown into a community: 100K+ TikTok followers and more than 40 million views on the best-performing TikTok.
Client voices
What the teams we advise say.
With the team of the Admiral, we were able to scale our paid social spend by more than 200% while achieving our target ROAS!
They always know the current best practices and are able to stay ahead of the curve.
Due to their experience with other clients, Admiral Media could provide real market insights.
Every channel, one strategy
Advice grounded in channels we run every day.
Consulting only works when the consultant has current, hands-on channel knowledge. Ours comes from live accounts, so recommendations reflect what auctions and algorithms are doing now, not last year.
Who it is for
Consulting delivers most at specific inflection points.
We would rather tell you early if the timing is wrong. This is where engagements create the most value.
A good fit
- Post-seed or Series A with €1M+ annual marketing budget
- Active app with 50,000+ monthly installs
- Clear monetisation model: subscription, IAP or enterprise
- In-house team or partner already running paid channels
- Growth stalled despite increasing investment
- Preparing for fundraising or international expansion
Probably not yet
- Pre-launch, still searching for product-market fit
- No paid channels live and no team to run them
- Looking for a one-off opinion rather than a working plan
- Not ready to act on measurement or creative changes
Not sure you qualify? Ask anyway. We will tell you straight.
Questions
App growth consulting, answered
What is app growth consulting?
What is the difference between consulting and managed services?
How long does a typical consulting engagement run?
Can you work with our existing agency or in-house team?
What does an app growth consulting engagement include?
Which sectors do you have the most consulting experience in?
Next step
Give your team an unfair growth advantage.
Tell us where growth is stuck. In one call we will show you how we would diagnose it, what the engagement would cover, and whether consulting is even the right move for you right now.
- A clear read on your biggest growth constraint
- A scoped engagement proposal, in plain language
- No obligation, no spam
Admiral Media is a performance marketing and AI creative agency for apps, games and ecommerce. Since 2019 we have managed over €500M in ad spend for 150+ brands across 35+ markets. Explore our services, browse our case studies or get in touch.