Mobile app user acquisition agency
More paying users
at a CPI your LTV can carry.
Senior UA specialists and an award-winning AI creative engine run Meta, TikTok, Google, Apple Ads, Snapchat and programmatic as one team, judged on payback, not installs.
A senior UA strategist replies within one business day.
Proof, not promises
Each figure comes from a published Admiral case study. Client results, not a forecast for your app.
The short answer
A mobile app user acquisition agency plans and buys paid media to win users who pay back. It sets the channel mix, produces and tests ad creative, builds measurement with an MMP, SKAN and incrementality tests, and scales spend only where cohorts recover their cost.
Admiral Media runs all of it in one senior team for apps and mobile games, with creative and media buying side by side, so each new ad is briefed from what the last one did on installs, subscriptions and revenue.
Channels
Pick a channel to see how we run it and a published result.
Advantage+ app campaigns with app event and value optimisation, built around creative made for Reels, Stories and Feed.
App install and app event campaigns with Spark Ads and creator-style video, refreshed before fatigue sets in.
App campaigns for installs and in-app actions across Search, Google Play, YouTube and Display, with asset-led testing.
Keyword campaigns on the App Store with Custom Product Pages that keep the promise of each search.
App install and purchase campaigns for younger audiences, with vertical creative made for Snap.
Moloco and other DSPs for incremental reach beyond the walled gardens, held to the same payback rules.
How we work
New creative and campaign structures go live in weeks three to four, alongside what already works.
Creative, store and measurement
Fastic’s cost per result fell 70%, and the work won Silver for AI at The Drum Awards for Marketing EMEA 2026. Batches of 20, 40 or 80 videos, briefed from live performance data.
18 quick taps, under 5 minutes: get a score out of 100 and the one fix that unlocks the most.
Take the assessment → ASO and UA togetherCustom Product Pages matched to Apple Ads search terms cut ImmoScout24’s buyer CPA by 43%, from €2.41 to €1.36.
Managed ASO → MeasurementMMP set-up, SKAN configuration and incrementality tests, so platform, MMP and finance reads agree.
Incrementality testing →Built for your business model
Casual to mid-core. Day 7 retention, payer conversion and ROAS, not install volume.
Trials that convert to paid, and paid subscribers who renew.
Sign-ups that verify, subscribe and stay through the first month.
Compliant creative and audiences, optimised to verified accounts and deposits.
First purchases and repeat buyers, with channel mixes tuned for ROAS.
Learners who activate and pay, across subscription and in-app models.
Why Admiral Media
“Since the beginning of our work with Admiral Media, we have seen only one direction: upwards.”
Phillip WaymanCMO, Fastic“We were able to scale our paid social spend by more than 200% while achieving our target ROAS.”
Jakob FutorjanskiCo-founder, NeuroNation“Admiral Media were extremely helpful and efficient in making Apple's Custom Product Pages work for us.”
Alexandra ZinnowLead PPC, Digital Marketing, ImmoScout24Choosing your UA partner
Give every agency the same brief: priority markets, monetisation model, channel mix and the point where performance changed. Then score each answer from zero to two, for a claim without evidence, a relevant explanation, or a specific example plus a plan for your account.
A breakdown by channel, market, operating system and cohort, with checks on creative fatigue, auction costs, tracking changes, trial conversion and retention. A credible answer separates a media problem from a product or onboarding problem.
Ask to see the proposed concepts and production plan, how keyword intent connects to your store page for Apple Ads, and what would make the test worth continuing or stopping.
Ask for one example from hypothesis to asset, test and decision, and who owns scripting, gameplay capture, editing and quality review.
Agree how platform, MMP and finance reports are reconciled, and which conversion, revenue definition, attribution window and cohort age support each decision.
Meet the people responsible for media, measurement and creative, and confirm you keep campaign history, creative files and the test record if the engagement ends.
Expect a sequence of decisions and deliverables. Reject a forecast that promises a fixed CAC reduction before anyone has inspected your data.
Questions
Most UA agencies charge a monthly management fee, either a flat retainer or a percentage of media spend, on top of the media budget itself. Admiral Media works on transparent monthly retainers with no long lock-ins, scoped to your channels, markets and creative volume. AI creative from the AI Creative Factory has published batch prices from €10,000 for 20 videos. Book a meeting for a scoped quote.
Build in-house when UA is a long-term core capability and you can hire across media buying, creative and analytics. An agency gives you all three from day one, which suits teams that need to move faster than hiring allows. Admiral Media often works alongside in-house teams: we run the acquisition and creative system while your team owns the product, the data and the decisions.
It plans and buys paid media to win app users who pay back. That covers the channel mix, ad creative and testing, measurement with an MMP, SKAN and incrementality tests, and scaling spend only where cohorts recover their cost. Admiral Media runs all of it in one senior team for apps and mobile games.
Meta, TikTok, Google App campaigns, Apple Ads, Snapchat and programmatic platforms such as Moloco. We choose and weight channels by your vertical, markets and payback target, and judge every channel on the same cohort data.
Mobile games, subscription and health apps, dating, fintech, shopping and ecommerce, and education apps. Published results include +45% ROAS for the game Star Chef 2, 70% lower cost per result for Fastic and 79% lower CAC for Himalaya on Meta.
We combine SKAN for iOS, an MMP such as Adjust, AppsFlyer or Branch, platform data and incrementality tests, and agree upfront which source decides each question, so ROAS and LTV reads stay reliable even with limited user-level data.
Our ideal clients invest US$50,000 or more per month in paid media and want an ongoing growth partner. That is media spend, separate from our management fee.
Week one covers access and the audit, week two the plan, and the first new creative and campaign structures go live in weeks three to four, alongside what already works.
Yes. Our in-house team and the AI Creative Factory produce video, UGC-style, static and AI ads, tested weekly. The AI Creative Factory won Silver for AI at The Drum Awards for Marketing EMEA 2026 for its work with Fastic.
Talk to our team
Share your app, markets, current channels and payback target. We will tell you where we see the biggest gain, and if another approach fits better.
Book a meeting
