Fintech app marketing · Senior growth team
We run Meta, Google, TikTok and Apple Ads for banking, savings, insurance and investing apps, and judge them on customers who pass KYC.
The short answer
A fintech app marketing agency finds customers for banking, savings, insurance and investing apps through paid ads, and makes sure those ads pass financial-services review. Good ones bid on the events that make money, such as a passed identity check, a first deposit or a signed policy, not installs. At Admiral Media one senior team runs the media, the compliant creative and the tracking.
Updated Every result on this page links to a published case study
Where fintech apps lose money
In fintech the money is made long after the install. These are the four steps where most of it leaks.
Know the rules
Financial products are a regulated ad category. Campaigns that respect the rules stay live and keep their reach.
Do the maths
Put in your own numbers. Same budget, lower cost per customer who passes KYC, more customers every month.
−50% cost per lead for Clark. Read how
Verified customers a month today625
At the lower cost833
Extra verified customers a month+208
This is arithmetic on your numbers, not a forecast. Results depend on your app, market and offer.
Get a plan for your numbersPublished client results
Each figure comes from a published Admiral case study. Bars show the reported change, not a forecast for your app.
LowerInsurance appGermany−50%cost per lead+41% conversion rate, −29% CPIRead the Clark case study 
LowerSavings app on TikTok−52%cost per ID verification−15% cost per completed onboardingRead the rubarb case study 
LowerProperty marketplace appApple Ads−43%cost per acquisition−41% cost per tap with Custom Product PagesRead the ImmoScout24 case study Paying for sign-ups that never pass KYC? Ask for a senior second opinion.
Talk to Our TeamAgency, in-house or both
Many of our clients keep an in-house team and use us for creative volume, new channels or a second opinion.
| Admiral Media | In-house team | Generalist agency | |
|---|---|---|---|
| Financial ad rules | Checked before every launch | Learned through rejections | Often new to regulated ads |
| Bidding event | Passed KYC or first deposit | Depends on engineering time | Often installs or sign-ups |
| Compliance workflow | Copy agreed with your compliance team | Slow back and forth | Varies by account team |
| Measurement | MMP, Conversions API and cohorts | Depends on your analysts | Often platform numbers only |
| Cost structure | Retainer or % of spend, no lock-in | Salaries, tools and hiring time | Retainer or % of spend, terms vary |
Clients and recognition
“Admiral Media were extremely helpful and efficient in making Apple's Custom Product Pages work for us.”
Alexandra ZinnowLead PPC, Digital Marketing, ImmoScout24“We were able to scale our paid social spend by more than 200% while achieving our target ROAS.”
Jakob FutorjanskiCo-founder, NeuroNation“With the experience of the Admiral Media team, we were able to super-scale our growth on TikTok.”
Stefani StaeckHead of Mobile User Acquisition, Bonial
“Our clients consider us a long term growth partner. We sail the same boat as them.”
How we work
Two-minute self-check
Tick what is true for your account today. Nothing is sent anywhere.
Your score updates as you tick.
Talk to Our TeamUsually a monthly fee: a flat retainer or a percentage of ad spend. At Admiral Media it is separate from your media budget, with no budget minimums. You get a written plan and fee after the first call.
We write claims your compliance team can approve, with clear fees and risk wording and no promised returns, and check every variant against each platform's financial services rules before launch. Your team signs off before anything goes live.
We connect your MMP and send passed identity checks, first deposits or signed policies back to Meta, Google and TikTok as conversion events, then bid on those. rubarb cut its cost per ID verification by 52% this way on TikTok.
Neobanks, savings and investing apps, insurance, payments and personal finance tools. Published examples include Clark, an insurance app, and rubarb, a savings app.
Meta and Google usually carry the most volume. Apple Ads catches people searching for a finance app, and TikTok reaches younger savers and investors. Budget follows verified customers and payback.
Expect readable results four to six weeks after launch. Fintech payback takes longer to judge, so we report verified customers weekly and cohort value at 30, 90 and 180 days.
No personal data is needed. We need the conversion events your MMP or analytics already send, such as passed KYC or first deposit, so the ad platforms can learn from them.
A monthly management fee: a flat retainer or a percentage of media spend, kept separate from your ad budget. There are no budget minimums. You get a written plan and fee after the first call.
Talk to our team
Share your app or store, your markets and the step of the funnel you want to fix. A senior strategist replies within one business day.
What happens next
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