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4.9 on Clutch from 48 reviews150+ brands grown€500M+ ad spend managedOfficial partner ofMetaGoogleTikTokSnapchat
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Shopping ads · Senior growth team

Google Shopping ads agency for ecommerce brands

Feed-first Shopping and Performance Max campaigns, with structure and creative set up for profitable revenue. Not cheap placements.

  • 4.9 on Clutch from 48 reviews
  • €500M+ ad spend managed
  • 150+ brands grown since 2019
Published result · ChatPDF+320%ROAS+156% subscriptions, −42% CACRead the case study
Official partner ofGoogleMetaTikTokSnapchat
  • Glovo
  • FreeNow
  • Omio
  • Cookpad
  • ShopBack
  • NeuroNation
  • Fastic
  • Thomas Sabo
  • Miles Mobility
  • Petit BamBou
  • Breeze
  • TorAlarm
  • Inshallah

The Google Shopping problem

Installs are not the goal

01

Weak product feeds

Poor titles, missing GTINs and wrong categories cap how often Google shows your products.

02

Performance Max blind spots

PMax can claim credit for brand searches that would have converted anyway.

03

Thin asset groups

Without enough images and video, Google fills the gaps with weak auto-made assets.

Clients and recognition

Trusted by growth teams

“With the experience of the Admiral Media team, we were able to super-scale our growth on TikTok.”
Stefani StaeckStefani StaeckHead of Mobile User Acquisition, Bonial
“Admiral always finds new creative ways to drive downloads and is always fully prepared for a meeting.”
Olav HexebergOlav HexebergCo-founder, ØNSK
“Since the beginning of our work with Admiral Media, we have seen only one direction: upwards.”
Phillip WaymanPhillip WaymanCMO, Fastic

How we work

From first call to scale

  1. Brief and reviewA senior strategist reviews your funnel, channels and goals before the first call.
  2. Plan and launchChannels, creative and measurement agreed, then campaigns go live.
  3. Test and scaleCreative and audiences tested continuously; budget follows paying users.

Questions

About Google Shopping marketing

See all case studies or how we charge.

What is the difference between Google Shopping and Performance Max?

Standard Shopping shows product ads driven by your feed, with full search term reporting and manual bid control. Performance Max runs across Search, Shopping, YouTube, Display, Gmail and Discover from one budget. Most accounts should run both.

How important is the product feed?

It is the biggest lever. Google matches queries to products using your titles, descriptions, categories and attributes, so a feed audit and rewrite is our first job on every account.

Should I use Performance Max or Standard Shopping?

Usually both. We run Performance Max for reach, with brand exclusions, and keep Standard Shopping for the products that earn the most revenue and need bid control.

How long does Performance Max take to start performing?

There is a learning period that depends on conversion volume. We move from Maximise Conversions to Target ROAS once there is enough data, and record every change in your reporting.

Do you run Shopping and Performance Max for app businesses too?

Yes. For ecommerce brands with an app, we run web sales and app installs as coordinated streams in one account, with shared audience signals.

How much does Google Shopping management cost?

A monthly management fee, either a flat retainer or a percentage of media spend, separate from the media budget you pay Google. Retainers are transparent and monthly, with no long lock-ins and no budget minimums. We recommend a media budget after the first call.

Talk to our team

Tell us where your Google Shopping gets stuck

Share your app, target markets and the step of the funnel you want to fix. A senior strategist replies within one business day.

  • Monthly retainers, no long lock-ins
  • Fee separate from your media budget
  • Senior team on every account

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