No playbook yet
Ads in ChatGPT are new. Benchmarks are thin, so early tests need tight measurement.
ChatGPT ads · Senior growth team
Ads in ChatGPT, set up, written and measured against revenue by one team. The channel is new, so we test small and report honestly.
The ChatGPT ads problem
Ads in ChatGPT are new. Benchmarks are thin, so early tests need tight measurement.
OpenAI keeps ads away from sensitive topics such as health, mental health and politics. Some categories will not qualify.
Ads show alongside a conversation. Copy that reads like a banner wastes the moment.
What we run
Beyond ChatGPT
Paid formats exist in ChatGPT and in Google’s AI search. For Perplexity and the Gemini app, we found no ad product open to advertisers in their own documentation. Checked on 15 October 2026.
A labelled ad below the answer when a sponsored product fits the conversation.
Ads from your existing Google campaigns, around and inside AI answers.
Announced a US test of sponsored follow-up questions in November 2024.
Google’s ads documentation covers AI search, not the Gemini app.
What we manage: ChatGPT ads end to end, and the Google campaigns that can serve in AI Overviews and AI Mode. Perplexity and Gemini placements are not on sale, so we cover both with answer engine optimization.
Sources
For mobile apps
A ChatGPT ad reaches someone who is already comparing options. It pays off when the organic answer and your search ads tell the same story.
Published client results
Each figure comes from a published Admiral case study. They are client results, not a forecast for your app.
Clients and recognition
“Admiral Media were extremely helpful and efficient in making Apple's Custom Product Pages work for us.”
Alexandra ZinnowLead PPC, Digital Marketing, ImmoScout24“With the experience of the Admiral Media team, we were able to super-scale our growth on TikTok.”
Stefani StaeckHead of Mobile User Acquisition, Bonial“Admiral always finds new creative ways to drive downloads and is always fully prepared for a meeting.”
Olav HexebergCo-founder, ØNSKHow we work
Sponsored placements inside ChatGPT. OpenAI announced on 16 January 2026 that it would test ads at the bottom of answers when a relevant product or service fits the conversation. Ads are clearly labelled and kept separate from the answer.
OpenAI's first test covered logged-in adults in the US on the Free and Go plans. It said Plus, Pro, Business and Enterprise would not include ads, and that ads would not be shown to users it believes are under 18.
Through OpenAI's self-serve Ads Manager, where you set up a campaign, budget and goal, add your ads and measure results. Self-serve access depends on where your business is based, and the UK, the US and Germany are on OpenAI's list. Larger advertisers can also ask OpenAI for sales support. We handle setup, copy, tracking and optimisation.
No. OpenAI says conversations are kept private from advertisers, user data is never sold to them, and ads do not influence ChatGPT's answers.
Not yet. The channel is new, so we show proof from nearby channels, labelled as such, and will publish ChatGPT ads results once they are verified. On our own site, visitors from ChatGPT contact us 4.6 times as often as the average visitor.
A monthly management fee, either a flat retainer or a percentage of media spend, separate from the media budget you pay OpenAI. Retainers are transparent and monthly, with no long lock-ins and no budget minimums. We recommend a media budget after the first call.
Not through any product we could find. Perplexity announced a test of sponsored follow-up questions in the US in November 2024, but we found no advertiser sign-up or ad documentation from it today. Google's ads documentation covers AI Overviews and AI Mode in Search, not the Gemini app. To show up in either today, work on organic answers through answer engine optimization.
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