Here’s what you need to know about the Digital Markets Act November 15, 2023 This article discusses the Digital Markets Act from the perspective of app marketers preparing for the first gatekeeper compliance deadlines. Read article
Say Goodbye to Attribution: Embracing Incrementality August 31, 2023 This August 2023 article opens with an anecdote about an unnamed mobile gaming company spending nearly $1M a day in Read article
The Power of Data Visualization in Performance Marketing: The Admiral Media Methodology July 11, 2023 Winning with a powerful data visualisation setup This July 2023 article describes Admiral Media’s approach to campaign reporting at that Read article
Mobile Programmatic Advertising, a deep dive into it July 3, 2023 Imagine being able to send a personal invitation to each of your customers, beckoning them into your store at the Read article
The Dawn of Generative AI in Search June 12, 2023 Whether users will adopt this new Search experience depends on several factors, including its performance during testing, user feedback, and Read article
Web-to-App Campaigns: Leveraging the Web for Mobile App Growth Strategies May 30, 2023 Web-to-app campaigns present a unique opportunity for brands to drive growth and engagement. Although challenges exist, the potential benefits make Read article
TikTok Ads Manager Updates: New Lead Generation Solutions May 29, 2023 These updates serve as a call-to-action for all advertisers to harness these new tools for optimized lead generation. The future Read article
Navigating the Android Privacy Sandbox: A Deep Dive into the Implications for Marketers May 29, 2023 While change is daunting, the shifts Android is introducing are propelling the ecosystem in the right direction: away from user-level Read article
Google’s Response to Apple’s App Tracking Transparency Changes May 25, 2023 Apple’s App Tracking Transparency (ATT) policy changes were introduced with the rollout of iOS 14.5 and had significant implications for Read article
4 use cases how data analytics will help you optimize your paid UA campaigns May 16, 2023 Launching Paid UA campaigns is not something that ChatGPT can do for you. Yes, we can help with copy, but Read article