Apple Search Ads Benchmarks: CPT, CPI, TTR, and ROAS by Category
February 25, 2026
Apple Search Ads reaches people searching for or browsing apps on the App Store. For paid UA teams and app marketers, the useful question is
Apple Search Ads reaches people searching for or browsing apps on the App Store. For paid UA teams and app marketers, the useful question is
Remember the thrill of launching your first iOS app? The feeling you got as you watched it go live on the App Store, ready to
This 2023 article explores the measurement questions around iOS 17 and SKAN 4.0, as those changes were being discussed. For a current UA decision, separate
Apple’s iOS 17 introduced two major privacy enhancements. These could pose limitations for the mobile advertising industry and reshape it big time, Link Tracking Protection
Apple Search Ads is one of the most complicated ad channels, and it requires a lot of work. We do that efficiently using automation scripts that help decrease the duplications you might have in your ad account. We also structure your account in the best way possible to get you the lowest cost per install on the dollar.