Incrementality testing is a measurement method that isolates the installs, registrations, or purchases that paid advertising actually caused, by comparing

Predictive LTV bidding is a user acquisition method that feeds ad platforms a predicted lifetime value for each prospective user,

A web to app funnel is a user acquisition flow that sends paid traffic to a mobile web landing page

AI app discovery is the process by which users find and choose mobile apps through generative search surfaces, including Google

AdAttributionKit (AAK) is Apple’s privacy-preserving ad attribution framework for iOS, introduced to extend and eventually succeed SKAdNetwork as the primary

Mobile performance marketing trends 2026 describe the measurable shifts in how mobile apps acquire, retain, and monetize users through paid

AI video generators are tools that turn text prompts or reference images into short video clips, complete with motion and,

An app marketing agency Zurich brands rely on is a performance marketing partner that runs paid user acquisition, ASO, creative

An app marketing agency Munich is a specialist user acquisition partner that scales mobile apps for Bavarian and pan-DACH brands

An app marketing agency in Dublin is a performance marketing partner that drives installs, paying subscribers, and ROAS for mobile