Agentic AI marketing is the use of autonomous AI agents that can plan, decide, and execute campaign actions across the

CTV advertising for apps is the practice of running video ads inside streaming TV apps (Roku, Fire TV, Apple TV,

Incrementality testing is a measurement method that isolates the installs, registrations, or purchases that paid advertising actually caused, by comparing

Predictive LTV bidding is a user acquisition method that feeds ad platforms a predicted lifetime value for each prospective user,

A web to app funnel is a user acquisition flow that sends paid traffic to a mobile web landing page

AI app discovery is the process by which users find and choose mobile apps through generative search surfaces, including Google

AdAttributionKit (AAK) is Apple’s privacy-preserving ad attribution framework for iOS, introduced to extend and eventually succeed SKAdNetwork as the primary

Mobile performance marketing trends 2026 describe the measurable shifts in how mobile apps acquire, retain, and monetize users through paid

AI video generators are tools that turn text prompts or reference images into short video clips, complete with motion and,

An app marketing agency Zurich brands rely on is a performance marketing partner that runs paid user acquisition, ASO, creative