Dating app growth has become one of the most competitive challenges in the mobile industry. From crowded markets to shifting user expectations, scaling a dating
If you’re an app marketer in 2025 and you’re not leveraging TikTok to drive installs and retention, you’re not just behind the curve, you’re missing
In a world where social and paid media evolve at a breakneck pace, staying ahead means partnering with the best. That’s why we are proud
TikTok is on the brink of introducing a new app specifically for photos, tentatively named “TikTok Notes,” signalling a potential expansion into image-sharing. This
There are 1.5 billion reasons your brand can’t ignore TikTok any longer. Ever since TikTok was introduced, a new world of opportunities was created for
TikTok belongs in an acquisition plan when the app, audience and creative fit can be tested against a business outcome. This article questions common assumptions
Are you keeping pace with the ever-evolving landscape of TikTok’s advertising capabilities? Our Performance Marketing Manager teamed up with Remerge and joined their popular “Apptivate”
TikTok, a platform primarily known for its viral video content, appears to be taking a stride into the search world by experimenting with a feature
With the aim to enhance conversion tracking, TikTok is venturing into a Self-Attributing Network (SAN) terrain, primed to offer brands a more comprehensive look at
TikTok just recently, on August 22, 2023, has made quite an exciting announcement for the mobile advertising industry participants. The app has launched a new
