How can Snapchat advertising help a business?
Snapchat ads help a business reach people in full-screen, mostly vertical formats and optimise towards awareness, traffic, leads, app installs or sales. Snapchat reports 971 million monthly active users, based on its Q2 2026 data.
Goals Snapchat can optimise for
- Awareness and Engagement: reach, video views and engagement.
- Traffic: clicks to a website or app and landing page views.
- Leads: contact details through lead forms.
- App Promotion: installs, plus actions inside the app and re-engagement.
- Sales: catalogue sales, website conversions or app conversions.
Formats to work with
Snapchat offers Single Image or Video ads, Story ads, Collection ads, Commercials, Sponsored Snaps in the Chat tab, AR Lenses and AR Filters. Single Image or Video ads run in Stories and Spotlight and are Snapchat’s suggestion for new advertisers.
In practice
For an app or game, the main value is the App Promotion objective: Snapchat’s setup guide suggests a first ad at $30 a day or more for at least 15 days. Build a customer list audience and a lookalike from it, measure iOS installs with SKAdNetwork, and judge Snapchat on retained, paying users rather than on reach.
See how we run Snapchat for apps and games on our Snapchat ads agency page.
Sources checked 4 October 2026
Related Snapchat questions
- Is Snapchat good for advertising?
- Can I use a Snapchat filter to advertise?
- Can Snapchat be used to advertise events?
- Can you advertise videos on Snapchat?