How do I find my competitors' target audience?

Where to look

• Meta Ad Library: search ads running across Meta technologies. For ads delivered in the UK and EU, it also shows estimated reach and targeting by age, gender and location.
• Google Ads Transparency Centre: search by advertiser or website name to see ads served on Google platforms, filtered by region and date.
• TikTok Commercial Content Library: covers ads shown in Europe, with creative, run dates, main targeting parameters such as age and gender, and the number of people reached.

What to take from it

• Which age and gender bands they target in the EU and UK.
• Which countries and languages they run in.
• Which creative angles they keep running for weeks, a signal those ads perform.
• Which landing pages or store listings they send traffic to.

In practice

For apps and games, use these libraries for creative and market research, not to copy targeting. Broad targeting with strong creative often lets the platform find the right users. Feed it your own signals, such as in-app events and customer lists, and test the angles that competitors keep running.

See how we plan user acquisition for apps on our mobile app user acquisition page.