Short answer
Facebook does not publish a fixed rate per 1,000 views. In its invitation-only content monetisation programme, earnings depend on factors such as qualified views and watch time, as determined by Meta.
How creator pay works now
- In-stream ads, Ads on Reels and the Performance bonus programme ended on 31 August 2025. Eligible creators are invited to Facebook content monetisation instead.
- The programme pays for the performance of public reels, photos, stories and text posts, not for ads placed inside them.
- Earnings can change over time.
What qualifies
- Reels must be at least 10 seconds and stories at least 5 seconds.
- Content with under 5 seconds of watch time does not qualify.
- Boosted content, content lost to a copyright claim, and content in unsupported languages may not earn.
- Your Page or professional profile must follow Meta’s monetisation policies.
In practice
Treat any per-1,000-view figure you see online with caution, because Meta does not publish one. For an app or game advertiser, this is the creator side of Facebook, not the ad side. You pay for ads through Meta’s auction, and boosted posts do not earn creator payouts.
See how we buy Meta media for apps on our Facebook ads agency page.
Sources checked 4 October 2026
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