Short answer
TikTok ads are sold through an auction, so there is no fixed price per view, click or install. What TikTok does fix is the minimum budget: a daily campaign budget must exceed $50 and a daily ad group budget must exceed $20.
Minimum budgets in TikTok Ads Manager
- Daily budget: more than $50 at campaign level and more than $20 at ad group level.
- Lifetime budget: more than $50 at campaign level. At ad group level the minimum equals the total number of days, including past days, multiplied by the minimum daily budget.
What sets your actual cost
- Your optimisation goal. For app installs TikTok can optimise for clicks, installs, in-app events or value.
- The audience, countries and placements you target.
- How well your creative performs and how quickly it fatigues.
- How many other advertisers compete for the same users at the same time.
In practice
The minimum gets an ad group live, but it rarely gives the system enough conversions to learn. Set budgets from your target cost per install or cost per in-app event, so each ad group can collect enough results to judge. Then compare channels on cost per retained or paying user, not on CPM.
See how we run TikTok for apps and games on our TikTok ads agency page.
Sources checked 4 October 2026
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