How do you add music to Snapchat ads?

How to add music

• In Ads Manager, open the Creative Library and click New Creative.
• In the Design Ad section, tap Add Music and choose a commercially licensed track from the Music Library.
• When you upload a Single Image or Video, the Sound step lets you replace the original audio, mix it with an available track, or skip it.

Snapchat says ads with sound generally perform better. Audio must use 2 balanced channels, a PCM or AAC codec and at least 192 kbps.

What you cannot use

• Sounds from the Snapchat camera are for personal, non-commercial use only. They may not be used in Snaps that promote or advertise a brand, product or service.
• If your content uses music other than Sounds, you must hold the licences. Snapchat may mute or remove unlicensed content.
• Snapchat’s ad specs also make the advertiser responsible for licensing fonts, emojis and creative tools.

In practice

For app and game ads, the safest choices are a track from the Ads Manager Music Library, music you commissioned, or your game’s own soundtrack. Check that any licence covers paid social ads in every country you target, and keep a record of it. Still build the ad so the message works on mute.

See how we run Snapchat for apps and games on our Snapchat ads agency page.