Run a standard Snapchat ad with a website link to your Amazon listing, then measure it with Amazon Attribution, Amazon's free tool for tracking how off-Amazon ads drive sales on Amazon.
Your options
- Single image, video or Story ads: use the Traffic or Sales objective with a Website attachment pointing to the product page.
- Dynamic Ads: these need a product catalogue and the Snap Pixel passing item IDs on page views, add to cart and purchases, with pixel events matching at least 1,000 Snapchatters. That suits your own online shop, not a marketplace listing.
- AR try-on: Snap and Amazon Fashion partnered on try-on Lenses for Amazon eyewear. This is a partnership between the two companies, not a self-serve ad option.
How to measure it
Amazon Attribution is free and measures how non-Amazon channels, including social ads, lead to views and purchases on Amazon. You create tags for each campaign and add them to your ad links. It is only open to sellers in certain countries, so check yours first.
In practice
Keep the ad close to the listing: the same product, price and offer, so people do not drop off on arrival. For an app or game advertiser this route rarely fits. Use the App Promotion objective with an App Install or Deep Link attachment instead.
See how we run Snapchat for apps on our Snapchat ads agency page.
Sources checked 4 October 2026
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