How do you advertise with Snapchat geofilters?

What replaced geofilters

• Sponsored AR Filters: a Camera placement that people add to their Snaps after capture.
• Sponsored Lenses: which Snapchat says give brands more ways to engage people through the camera.
• Lens Web Builder: a free tool for building AR Filter assets with your branding.

How to launch an AR Filter campaign

• Log in to Ads Manager, open the menu and select Create Ads.
• Select your campaign objective and enter the campaign and ad set details.
• Under Placements, choose Edit Placement, select Camera and tick AR Filters.
• Add your ad details, preview the AR Filter and click Review & Publish.

In practice

AR Filters work for awareness around a launch, a venue or a moment. For an app or game advertiser they are a brand play, not an install driver. If installs are the goal, use the App Promotion objective, which supports AR ads alongside video and Story ads with an App Install attachment.

See how we use Snapchat formats for apps on our Snapchat ads agency page.