What’s the most cost-effective way to advertise on Snapchat?
A brilliant feature of advertising on social apps such as Snapchat is that the costs of advertisement are controlled by you. Your approach can be tweaked by you continuously for improving your ROI (return on investment). However, if you are having a strict budget, then you may find it convenient to advertise on Snapchat instead of other social apps. The average cost of an impression on Snapchat is $2.95. This is lower than per impression costs on Facebook and Instagram which are $5.12 and $4.20 respectively.
Factors that affect the ad costs on Snapchat:
- The campaign manager of Snapchat is goal-oriented. It enables you to focus on the results and get to know that what is the cost of each goal conversion.
Bidding Strategy: It offers you 3 different types of bidding. You choose on your own.
- Max bidding
- Target cost
Metrics of Snapchat ads:
The platform of Snapchat ads is customizable. It means you can easily dig into those metrics that are important to you.