Can you advertise videos on Snapchat?
Yes, you can advertise videos on Snapchat. When you open a story from your friend and when you are about to move to the story of the next person, a 10-second vertical screen video is shown to you. These are video ads. When you create any such ad, you provide the link to your website where either they can watch the complete video on some link or they are redirected to a blog post on your site.
These videos can be used for many objectives. It is important to add an attachment to these videos. This attachment may lead them to your website or to an app for downloading. These actions can be performed when the person swipes up while watching your ad. The length of the ad can go to 3 minutes. But, due to the shorter attention span of people, better make the videos 5-10 seconds long
- File type: .mp4 or .mov
- Aspect ratio: 9:16
- Resolution: 1080×1920 px
- Attachments: App, Website or long form video
- Name of the brand: Up to 25 characters (includes spaces)
- Headline: can go to 34 characters (includes space)