Can I use a Snapchat filter to advertise?
The filters are eye-catching. On average, around 5 billion snaps are sent on Snapchat per day and we can say about 80% of them contain filters in it. Filters are fun. People feel attracted when they see something with a filter on it.
So, why not use a filter to advertise your brand?
Yes, you read it correctly. You can use filters to advertise your brand on Snapchat. It allows you to reach out to your audience in a captivating way. If you’re running a business online, you can buy a custom filter for it. This does not require you to make a business account. However, creating a business account first can provide you access to more ways and features for advertising on Snapchat.
Buying filters with a business account:
In order to get more features and control for a business filter, it is important to create a business account. It will help you in launching campaigns for different business goals. The business account provides you the privilege:
- To buy a filter through multiple locations.
- Target your filters according to age groups to reach Snapchatters that will go well with it.
- Use dynamic text to create smart filters.