Yes. Snapchat's Awareness and Engagement objective covers awareness, video views and place promotion, and Sponsored AR Filters let people add branded overlays to their Snaps. On-Demand Geofilters, once the usual event tool, were retired in 2023.
Formats that suit events
- Video and Story ads: build awareness before the event under the Awareness and Engagement objective.
- Place promotion: a promotion type inside Awareness and Engagement for promoting a location.
- Sponsored AR Filters: a Camera placement, built in Ads Manager, that attendees can add to their Snaps.
- Leads: collect sign-ups or registrations with a lead form.
Budget
Snapchat’s minimum spend is $5 a day, but it recommends $20 to $50 a day so campaigns get through the Exploration Phase. Snapchat says that phase typically takes 4 days or more, so start well before the event date.
In practice
Plan in stages: awareness two or more weeks out, reminders in the final days, and AR Filters on the day. For an app or game, the event is usually a launch, season or live update. Promote it with the App Promotion objective so the campaign optimises for installs or re-engagement, not just reach.
See how we run Snapchat for apps on our Snapchat ads agency page.
Sources checked 4 October 2026
- Snapchat Business Help Center: Updates to Ads Manager Objectives
- Snapchat Business Help Center: Available Ad Types by Objective
- Snapchat Business Help Center: Build a Sponsored AR Filter Campaign in Ads Manager
- Snapchat Support: How to Buy a Filter for My Business (On-Demand Geofilters retired)
- Snapchat for Business: Snapchat Ads Pricing
Related Snapchat questions
- Is Snapchat good for advertising?
- Can I use a Snapchat filter to advertise?
- Can you advertise videos on Snapchat?
- Do you need a Snapchat account to run Snapchat ads?