Is Snapchat good for advertising?
The benefits that are offered by Snapchat are much more than other social media platforms. Snapchat has a reach to about 75% of Gen Z and millennials. An average of 30 minutes is spent on Snapchat by almost 319 million snap chatters. The users that use Snapchat may not be found on other social apps.
Users are more impulsive on Snapchat compared to other social sites. The ads on Snapchat are immersive, full-screen, and inspire action. Snapchat ads are interruptive but unlike other social app ads, they are playful. There are a lot of options for customization like inventive formats of ads and filters. This makes it simple to create an ad for a brand.
It is helpful in expanding a brand to a younger market. It can also be used for brand awareness. It enables you to create audience-driven content that performs well on platform.