How do you stop a Google Ads campaign?

Pause or remove

• Pause: a temporary hold. Settings and history stay, and you can resume whenever you like.
• Remove: a permanent stop. You cannot resume or restore a removed campaign, but you can still view its past performance.
• Several at once: tick the campaigns, click Edit and choose the new status.

Stop on a set date

To end a campaign automatically, open its settings, expand Start and end dates and pick an end date. You can also change end dates for several campaigns at once from the Campaigns page.

In practice

Pause rather than remove unless you are sure, because removal cannot be undone. When you restart, check the ad groups and keywords too: Google notes that enabling a campaign does not restart elements you paused separately. If you only want to spend less, lower the budget instead, but remember that changing goals or bid strategies sends a campaign back into calibration.

See how we run Google for apps and games on our Google Ads agency page.