When you’re busy managing campaigns and budgets, it can be hard to keep up with the latest innovations in the marketing world. That’s why we’ve compiled this list of digital marketing tools to make your life easier in 2023. You’ll likely be familiar with some of the tools, but we’ve also included some interesting and exciting newer options. Let’s get into it.
At Admiral Media, we use the Growth Loop framework to structure our work into different phases, and we will use it to talk about tools for marketers that can be helpful in these stages, some of which you may not have heard about.
In the planning phase of a campaign, competitive research is a crucial step – and thanks to AI it has become a lot easier.
Crayon is an AI-powered competitive intelligence tool that can track your competitors’ actions across digital channels. You can track everything from changes in product pricing and social media ads to SEO and customer reviews. The tool tracks over 100 data types from over 300 million sources to help you gain insight into the digital footprint of your competitors.
SpyFu helps you gain insight into your competitor’s search marketing strategy. You can see your main competitors and take a deep dive into their campaigns. It’s one of the best tools for Google Ads. You can spend less time crunching numbers and more time optimizing your campaigns for maximum ROI.
Leadfeeder shows you the companies that have visited your website, even if they didn’t opt in to your email list or fill out an inquiry form. You can also see the information about the employees at the company to help you narrow in on decision-makers. It’s a super-effective tool that helps you capitalize on leads and follow up with prospects that have yet to reach out to your company.
No surprises here. Ahrefs is the go-to SEO tool for millions of marketers. It makes it super-easy to discover keywords, create topic lists, find link-building opportunities, and more. There’s also a solid site audit tool that flags up any SEO issues and helps you optimize your web pages.
Semrush is a comprehensive marketing tool that packs in a bunch of features. Like Ahrefs, you get competitor analysis, keyword research, rank tracking, and other useful SEO tools. However, with so many features, the learning curve can be steep if you’re new to the platform.
Project management tools are essential to work as a team on marketing projects and gather all information, assets, responsibilities, and deadlines in one place. Choosing the right project management tool is key when setting up your team and marketing operations.
Monday.com is a leading project management tool used by a host of major brands and organizations, including BBC Studios, Coca-Cola, and Adobe. It makes it easy to create custom workflows, manage and collaborate with teams, and measure the impact of your marketing efforts. You can plan and track campaigns from inception to reporting.
ClickUp has emerged as one of the main rivals to Monday.com in marketing project management. It makes collaboration with team members, freelancers, and clients simple. You can also create customizable dashboards for any workflow to visualize campaign results and gain deeper insights. There’s also a generous free plan allowing unlimited team members.
There are different tools to help you launch campaigns on whichever platform you choose, whether it’s performance marketing or organic marketing efforts, such as content marketing and SEO – tools can help you amplify your reach, and launch faster and more efficiently.
Frase.io is another AI-powered content tool that helps you create SEO-optimized content quickly and efficiently. The tool analyzes the top results for your target keyword and generates an outline based on the competing content. There’s also an AI writing assistant tool that can generate simple blog posts in less than a minute.
AI is making a big impact in content creation. Surfer SEO is an easy-to-use AI tool that helps you create blogs, articles, and other SEO-optimized content assets. Along with the Content Editor tool, you can use a helpful audit feature to compare your existing web pages to top-ranking competitors.
Sumo has been around for a while, but it’s still one of the best marketing tools for lead generation. You can create popups, slide-in forms, welcome mats, and more to collect more emails and grow your list. The software also comes with some handy analytics features, including heatmaps showing which parts of your site gain the most attention from visitors.
NapoleonCat is a social media management tool with some innovative features that help it stand out from the crowd. You can publish and schedule posts on multiple platforms and see analytics for each social profile. But it also has features like Social Inbox. This feature allows you to track and respond to messages across your social channels, including Facebook, Instagram, LinkedIn, and more.
Mailchimp is a great all-around email marketing tool. It comes with all the features you need while keeping everything simple and easy to use. You can create emails based on templates, conduct A/B testing, schedule campaigns, and get detailed insights into email campaign performance. It’s also one of the most generous tools when it comes to tier limits.
Klaviyo is an email and SMS marketing tool designed to help eCommerce brands increase revenue and drive customer retention. It has a drag-and-drop email builder, advanced personalization functionality, and detailed reporting. You can even track the ROI of campaigns within your Klaviyo dashboard.
Analysis and Reporting
Heap is an advanced analytics tool that tracks users’ actions when they land on your website. It provides the insights you need to enhance the user experience and generate more conversions. Heap automatically collects data for all events from the moment the code is installed on your site, so you see the historical data even for events that you initially chose not to track.
Cyfe lets you combine all the data from your other online marketing tools into an all-in-one dashboard. If you’re running campaigns across multiple channels, a tool like Cyfe is a must. You can collect and display data in a digestible format, so it can be shared with members of your marketing team and the C-suite.
Brandwatch is an all-in-one social media marketing management tool with many handy analytics features, including competitor analysis and post-performance. The standout feature is the social listening tool. You can monitor, collect, and analyze brand mentions across social media to gain insight into how customers really feel about your brand.
Smartly.io is an advertising platform that helps marketing teams create, test, and launch ads across multiple platforms. It uses automation to create personalized ads for audience segments to reduce ad fatigue and improve performance. Smartly.io integrates with almost all major platforms so that you can get detailed reporting in a unified dashboard.
Albert AI is a machine learning tool that automatically builds paid search, social, and programmatic ad campaigns. The software takes the creative assets and targeting data you provide and combines it with an extensive database to discover the key identifiers of your ideal customer. Albert AI finds the people that match these characteristics and launches pilot test campaigns. The optimized campaign is then automatically scaled to a larger audience.
Looking for an all-in-one agency to help you with your performance marketing campaigns for 2023?
We at Admiral Media can help you build a unique marketing stack for your business. We help you from data to campaign optimization, all customized for your business needs and goals. Let’s chat!