Growth marketing is a buzzword that everyone’s talking about. The term describes the process of getting a new user to sign up and use your app. Or how to attract new customers to your website. Some marketers claim that growth marketing doesn’t require an aggressive marketing budget, just common-sense ideas. Like personalizing content, giving value, and more.

Performance marketing is one key piece of the growth marketing puzzle. So we decided to write an eBook to explain in detail how successful products and apps do it around the world. You’ll get insights from the greatest marketing minds in the mobile app and performance marketing world. This eBook explains strategies we’ve used (and will use) to generate exceptional performance for our clients.


What’s the Growth Loop?

The Growth Loop is a step-by-step framework. It teaches you how to grow a business from 0 to 1,000,000 users and beyond. We’ll focus on how to do performance marketing for your business like a pro. This includes strategic planning, the tools you’ll need, how to build a growth first team, your KPIs and how to measure success, creatives and how to design for users, how to optimize your campaigns, and finally, how to scale and acquire millions of users. 

There’s an undeniable need for a clear, step-by-step process to start and run marketing experiments in your business, and in this eBook, you’ll learn the key best practices for setting up the Growth Loop framework that will help you gain insight into how each experiment relates to the next, and scale with growth marketing. These growth tactics have been successfully implemented on channels such as Pinterest, Facebook, TikTok, or Google


Growth Loop


Why is it important?

If you’ve heard about growth marketing, then there’s a good chance you’re either a startup looking for funding or a marketing manager who hasn’t heard the expression before. Many define growth marketing as the immediate, short-term, and measurable methods businesses use to drive their company’s growth.

In our eBook, you’ll learn how to improve your performance marketing campaigns, use data the right way, and learn valuable insights from industry experts such as Thomas Petit, Sandra Wu, Andre Kempe, and Gessica Bicego.