This map records the questions we investigated during the March 2021 transition to iOS 14 measurement. It is a historical reference for that rollout. When planning a current integration, confirm which attribution methods, SDK versions and reporting fields your app and advertising partners support.
This is why we spent days and days following the updates and announcements from almost all tech giants out there including the lovely Apple, Facebook, Snapchat, Twitter, Google…
Just like you did, we asked a ton of questions such as:
- What are the new IOS 14 privacy updates changing?
- What’s the real impact on tracking & reporting?
- Am I going to pay more to get fewer results?
- What is SKAN or SKAdNetwork in general?
- Is Facebook gonna support that? Is Twitter supporting SKAN?
- What will happen with opt-in or opt-out users? What’s the difference?
- How will each network report & attribute and how is this different from MMPs reports?
- Can I do retargeting campaigns?
With all these questions on our heads, we decided to take this new SKAdNetwork nerdy term alongside the other new terms and look into them, we got our hands dirty by reading the long SKAN documentation, running IOS 14 tests, analyzing the SKAdNetwork report for different advertising channels.
We condensed our reading and tests into the map below to make the iOS 14 discussion easier to follow. Its questions are useful for reviewing a measurement setup: which events are recorded, which results are attributed, and where the reports have gaps. Check current platform documentation before using this dated map as an implementation checklist.
Share the knowledge and help others get valuable information! Click here to see the image in full resolution. 
