Mobile App User Acquisition
Mobile App User Acquisition
Years of expertise and millions of dollars managed every month give us an advantage. Our team of growth engineers sees a large variety of apps and products and learned a lot about applying industry best practices for each client.
One of the reasons for our success is that we can use knowledge across industries and business models. What works for games, sometimes works for subscription apps and vice versa.
One-Stop Solution User Acquisition Agency
What will you get?
What will you get?
We make sure you achieve your USER ACQUISITION objectives by gaining new users and increasing conversions by selecting the right strategies for each stage your potential users might be at.
We help you gain a competitive edge on ANALYTICS with our advanced reporting. We help you get started and also develop custom-made reporting for your app ads based on Big Query & Tableau.
We build compelling ad CREATIVES that drive conversions. From web banners to animated video production, we brainstorm ideas and bring them to life.
Our Approach to Customer Acquisition
Our approach to user acquisition is a holistics approach that creates synergy between a variety of disciplines and techniques.
Why Choose us?
Our unbeatable combination of expertise, experience, and value displayed in the mobile app industry ensures winning strategies that boost your User Acquisition efforts.
We focus on increasing your Return on Investment (ROI) while saving you time, allowing you to focus on your core business.
Our access to the latest technology and tools keeps your campaigns up-to-date and competitive in the ever-evolving digital landscape.
TRUST US TO DELIVER EXCEPTIONAL RESULTS TAILORED TO YOUR UNIQUE NEEDS AND GOALS.
Platforms We Use To Solve User Acquisition
As a marketing agency specialised in user acquisition, we understand the importance of selecting the right platforms for these types of campaigns. We work with a mix of marketing channels for our User Acquisition Marketing Strategies.
By incorporating these into our marketing strategies, we help our clients tap into the platform’s extensive reach, advanced targeting options, and optimization features to drive user acquisition and achieve their business goals
Customer Acquisition FAQ’s
What is a customer acquisition agency?A customer acquisition marketing agency has a strong focus on developing and executing strategies to attract, engage, and convert potential customers into actual customers for a business. They work closely with their clients to understand their target audience, product or service offerings, and business goals. These agencies employ various marketing techniques, such as SEO, social media marketing, email marketing, content marketing, and paid advertising, to effectively reach and convert prospective customers.
What is CAC used for in marketing?CAC, or Customer Acquisition Cost, is a key marketing metric used to measure the cost of acquiring a new customer. It is calculated by dividing the total marketing and sales expenses by the number of new customers acquired during a specific period. CAC is a crucial metric for businesses as it helps understand the effectiveness of marketing efforts, allocate budgets, and evaluate the overall profitability of customer acquisition strategies. A lower CAC indicates more efficient marketing efforts, while a higher CAC may signal the need to revise or optimize marketing strategies to improve cost-effectiveness.
How does mobile app user acquisition differ from other industries?
Mobile app user acquisition is unique because of the specific nature of the mobile ecosystem, which includes app stores, device fragmentation, and distinct user behaviour patterns. Strategies for mobile app user acquisition often involve app store optimization, mobile advertising platforms, and in-app referrals. Additionally, tracking and measuring success in mobile app user acquisition involves metrics such as app instals, in-app engagement, retention, and lifetime value (LTV) of users, which may not be applicable to other industries.
What are some effective user acquisition strategies for mobile apps?
Some popular and effective user acquisition strategies for mobile apps include app store optimization (ASO), paid advertising (such as search ads, display ads, and social media ads), influencer marketing and strategic partnerships or cross-promotions. Additionally, in-app referral programs, and social media marketing can help drive organic growth and user engagement.
How can I measure the success of my mobile app user acquisition efforts?
To measure the success of your user acquisition efforts, track key performance indicators (KPIs) such as app instals, cost per install (CPI), user retention, engagement rates, and lifetime value (LTV) of users. By analysing these metrics, you can evaluate the effectiveness of your strategies, identify areas for improvement, and optimise your efforts to maximise results.
What factors should I consider when setting a budget for mobile app user acquisition?
When setting a budget for mobile app user acquisition, consider factors such as your target audience, desired user base growth, the competition in your app category, and the overall marketing goals for your app. Allocate your budget across various acquisition channels, such as paid advertising, influencer marketing, and content marketing, based on their effectiveness and your target audience's preferences. Regularly review and adjust your budget allocation to optimise your return on investment (ROI).
How can I improve my mobile app's organic user acquisition?
To improve organic user acquisition, you can work your app store optimization (ASO), invest in paid marketing and creator partnerships to spread awareness and drive traffic to your app. Encourage satisfied users to leave positive reviews and ratings, as these can significantly impact your app's reputation and discoverability.