Mobile App User Acquisition

Marketing Agency

Mobile App User Acquisition

Marketing Agency

Years of expertise and millions of dollars managed every month give us an advantage. Our team of growth engineers sees a large variety of apps and products and learned a lot about applying industry best practices for each client.

One of the reasons for our success is that we can use knowledge across industries and business models. What works for games, sometimes works for subscription apps and vice versa.

One-Stop Solution User Acquisition Agency

Advertising On Social Media Platforms

Leverage the reach of social media networks to target potential users for your mobile app. Our team creates compelling ads and optimises UA campaigns on platforms like Facebook, Instagram, Twitter, and LinkedIn to maximise growth.

App Store Optimization (ASO)

Improve your mobile app’s visibility in app stores with our ASO services. We optimize your app’s title, keywords, icon, and screenshots to enhance its search rankings and drive more downloads from potential users browsing the app store.

Apple Search Ads

We acquire your new users – while they are searching – using high-intent keywords in the Apple App Store. We help you not only get the low-hanging fruit, but also acquire users directly from ASA with maximum impact and scalability across multiple languages and stores. Not only that, but we also use our vast experience with Apple’s Custom Product Pages (CPPs) to convert users at the lowest costs.

Pay-Per-Click (PPC) Advertising

Maximise the return on your advertising budget with our strategic PPC campaigns. We create and manage ads across platforms like Google Ads and Apple Search Ads, targeting the right keywords and audiences to drive cost-effective app instals.

What will you get?

What will you get?

We make sure you achieve your USER ACQUISITION objectives by gaining new users and increasing conversions by selecting the right strategies for each stage your potential users might be at. 

We help you gain a competitive edge on ANALYTICS with our advanced reporting. We help you get started and also develop custom-made reporting for your app ads based on Big Query & Tableau.

We build compelling ad CREATIVES that drive conversions. From web banners to animated video production, we brainstorm ideas and bring them to life. 

Our Approach to Customer Acquisition

Our approach to user acquisition is a holistics approach that creates synergy between a variety of disciplines and techniques. 

Fully Managed Content Production

Hand us your target audience’s demo and psychographics. We’ll hand-pick and vet top creators that are the best fit for your niche to create an overperforming content library that will empower your UA strategies.

Scaling

Get the most out of your Paid Media Advertising channel on every marketing platform. We adapt content for all platforms (Snapchat, YouTube and META ads) to grow budgets by increasing ad spending on winning campaigns and entering new markets through real-time insights.

Optimization

Our app marketing experts team tests and optimizes UA campaigns based on KPIs. We iterate winning ads, creating high-performing variations that enhance and grow UA strategies.

Creative Research

Our team benchmark creatives from competitors and parallel industries, to gain insights on top-performing social media marketing and ad concepts in relation with your audience’s journey and motivations to create impactful and relatable assets.

Detailed Reporting

Get thorough and comprehensive performance reporting briefs to understand where your money is spent and take the pulse of your overall user acquisition growth.

Conversion Driven

With the help of our in-house conversion experts, we enhance our creators’ content to get better conversion optimization and meet your business growth goals.

Why Choose us?

Our unbeatable combination of expertise, experience, and value displayed in the mobile app industry ensures winning strategies that boost your User Acquisition efforts. 

We focus on increasing your Return on Investment (ROI) while saving you time, allowing you to focus on your core business. 

Our access to the latest technology and tools keeps your campaigns up-to-date and competitive in the ever-evolving digital landscape.

 

  • Experienced specialists 
  • Cost-Effective
  • Time-Saving
  • Focus on increasing your Return on Investment (ROI)
  • Access to Latest Technology and Tools

TRUST US TO DELIVER EXCEPTIONAL RESULTS TAILORED TO YOUR UNIQUE NEEDS AND GOALS.

Platforms We Use To Solve User Acquisition

As a marketing agency specialised in user acquisition, we understand the importance of selecting the right platforms for these types of campaigns. We work with a mix of marketing channels for our User Acquisition Marketing Strategies.

TikTok

TikTok, with its rapidly growing user base and engaging content, is an essential component of our client’s marketing strategies. Combining the strengths of TikTok with our expertise, we ensure our clients benefit from a dynamic and engaging user acquisition strategy that delivers exceptional results.

Google Ads

Google Universal App Campaigns (UAC) is a crucial component of our marketing strategies, enabling us to achieve successful user acquisition for our clients across Google’s vast network.

Meta

Meta’s robust advertising platform is a vital component of our user acquisition strategies, enabling us to drive successful growth for our clients. We leverage Meta’s capabilities to design and execute effective user acquisition campaigns, delivering exceptional results for our clients. 

Apple Search Ads (ASA)

Apple Search Ads (ASA) is a platform we use for user acquisition. With Apple Search Ads we set up UA campaigns that target specific audiences based on keywords, demographics, location, and other criteria. ASA is a platform for user acquisition that allows us to promote our clients’ mobile apps within Apple’s App Store search results.

By incorporating these into our marketing strategies, we help our clients tap into the platform’s extensive reach, advanced targeting options, and optimization features to drive user acquisition and achieve their business goals

Customer Acquisition FAQ’s

  • What is a customer acquisition agency?

    A customer acquisition marketing agency has a strong focus on developing and executing strategies to attract, engage, and convert potential customers into actual customers for a business. They work closely with their clients to understand their target audience, product or service offerings, and business goals. These agencies employ various marketing techniques, such as SEO, social media marketing, email marketing, content marketing, and paid advertising, to effectively reach and convert prospective customers.

  • What is CAC used for in marketing?

    CAC, or Customer Acquisition Cost, is a key marketing metric used to measure the cost of acquiring a new customer. It is calculated by dividing the total marketing and sales expenses by the number of new customers acquired during a specific period. CAC is a crucial metric for businesses as it helps understand the effectiveness of marketing efforts, allocate budgets, and evaluate the overall profitability of customer acquisition strategies. A lower CAC indicates more efficient marketing efforts, while a higher CAC may signal the need to revise or optimize marketing strategies to improve cost-effectiveness.

  • How does mobile app user acquisition differ from other industries?

    Mobile app user acquisition is unique because of the specific nature of the mobile ecosystem, which includes app stores, device fragmentation, and distinct user behaviour patterns. Strategies for mobile app user acquisition often involve app store optimization, mobile advertising platforms, and in-app referrals. Additionally, tracking and measuring success in mobile app user acquisition involves metrics such as app instals, in-app engagement, retention, and lifetime value (LTV) of users, which may not be applicable to other industries.

  • What are some effective user acquisition strategies for mobile apps?

    Some popular and effective user acquisition strategies for mobile apps include app store optimization (ASO), paid advertising (such as search ads, display ads, and social media ads), influencer marketing and strategic partnerships or cross-promotions. Additionally, in-app referral programs, and social media marketing can help drive organic growth and user engagement.

  • How can I measure the success of my mobile app user acquisition efforts?

    To measure the success of your user acquisition efforts, track key performance indicators (KPIs) such as app instals, cost per install (CPI), user retention, engagement rates, and lifetime value (LTV) of users. By analysing these metrics, you can evaluate the effectiveness of your strategies, identify areas for improvement, and optimise your efforts to maximise results.

  • What factors should I consider when setting a budget for mobile app user acquisition?

    When setting a budget for mobile app user acquisition, consider factors such as your target audience, desired user base growth, the competition in your app category, and the overall marketing goals for your app. Allocate your budget across various acquisition channels, such as paid advertising, influencer marketing, and content marketing, based on their effectiveness and your target audience's preferences. Regularly review and adjust your budget allocation to optimise your return on investment (ROI).

  • How can I improve my mobile app's organic user acquisition?

    To improve organic user acquisition, you can work your app store optimization (ASO), invest in paid marketing and creator partnerships to spread awareness and drive traffic to your app. Encourage satisfied users to leave positive reviews and ratings, as these can significantly impact your app's reputation and discoverability.

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