Here’s why PMAX sucks!
April 24, 2025
What Is Google Ads Performance Max? Performance Max (often shortened to PMax) is Google’s “all-in-one” campaign type that pushes ads across Search, Shopping, YouTube, Display,
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What Is Google Ads Performance Max? Performance Max (often shortened to PMax) is Google’s “all-in-one” campaign type that pushes ads across Search, Shopping, YouTube, Display,
If you’re an app marketer in 2025 and you’re not leveraging TikTok to drive installs and retention, you’re not just behind the curve, you’re missing
In a world where app success hinges on effective advertising, mastering Meta (formerly Facebook) ads is non-negotiable. And who better to guide you through the
If you missed the recent “Winning user acquisition techniques for subscription apps” webinar featuring our Performance Marketing Director, Pablo Perez, then you’ve missed an enlightening
How is the upcoming removal of default access to the IDFA (via iOS14) going to affect the mobile ad-tech industry? This video is part of an online series recorded by Andre Kempe from Admiral Media and Tim Koschella from Kayzen…
What is the possible future of advertising after the removal of IDFA by iOS14? Check out some thoughts we had on this topic! This video is part of an online series recorded by Andre Kempe from Admiral Media and Tim Koschella from Kayzen…
Are creatives the only “lever” that is not entirely optimized by algorithms? This video is part of an online series recorded by Andre Kempe from Admiral Media and Tim Koschella from Kayzen.
Corona: Win or Loss for the app industry? On the 17th of March, we organized a Facebook event for the Mobile Marketing Experts group, together with Tim Koschella from Kayzen, Cristina Constandache from Viber Rakuten, Erik Hegely from Pixel Federation and Andre Kempe…
How is the role of campaign managers changing, especially in light of ad platforms being more and more automated? Check it out! This video is part of an online series recorded by Andre Kempe from Admiral Media and Tim Koschella from Kayzen…
Have you been wondering which app tracking is the best for you & which is the best for a larger corporation? Learn from Stephan Goetze, who will introduce his analysis of 3 different #tracking & #deeplinking partners for mobile #apps. We will look into technical basics…